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Zoya Shah

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Everything posted by Zoya Shah

  1. After a year of job costing data, I would shift my non-specific marketing/advertising to only the most profitable type of jobs. Even my signage on both the building and non-attached signage would only advertise my most profitable services. Another variable to consider in addition to the profitability is the risk factor. Let's face it, some jobs are inherently more risky than others.


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