Andre R
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Everything posted by Andre R
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Debating Opening 2 Bay Shop, Solo Operation
Andre R replied to JBach151's topic in New Repair Shop, Partnerships, Bank Loans
The first thing I would do is check out the reputation of the dealer. If he is shady or unethical, like it or not your reputation will be tied to his. Next, lose that mind set that there isn't much money in the area because everybody drives a 10 year old car. It takes a lot of money to drive a 10 year old car, especially in NY. -
Has anyone used myshopmanager.com?
Andre R replied to prestigeeuropean's topic in Marketing, Advertising, & Promoting
We have used them for over year now. Customers love the text part and I have been using the reminders for about a month , We also use some of their remade ads and they work well. The cost is $197 a month plus the points. I usually buy the 100,000 points for $950 and it lasts me about 3 to 4 months. You choose who you send too and what they get. Great marketing tool. -
We are at $109.75 here in Phoenix AZ
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I have had a lot of success using word of mouth through the tool trucks, my vendors and the parts delivery drivers . Another way I had heard was to go to the new car dealers and hand your business cards out to the techs. If you go to ally of training seminars you could try there also.
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Which leads are most likely to turn into sales?
Andre R replied to Bruno Tabbi's topic in Marketing, Advertising, & Promoting
Hi Bruno, based on the responses that we generate from our clients its a process . They get a direct mail piece with our phone number and our web site adress. They check us out on Yelp or Google and then if they like what they see they call. At that point our service writer has to make the conversion. We do get new clients just making appointments through our web site without calling but that is about 12% of our new clients. So to answer your question, for my shop having a good person answering the phone generates the most new business.- 11 replies
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.3 for the oil change and .5 for the courtesy inspection that gets done on every car.
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Be well sir, I'll keep you in my prayers.
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Thank you for that XRAC, now my head hurts. I'm calling my senator to demand an investigation!!!
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Reputation repair help!!!!! ASAP!!!!!
Andre R replied to brian lorenzo's topic in Customer Experience & Reviews
Hi Brian, if this problem is as bad as your saying, in my mind there is only one way to fix the relation ship with your customers . First make sure your counter and tech problems are resolved other wise your wasting your time. Second, and this is the most important part either you or your GM must call each and every customer personally and apologize for your shops failures . Next ask them what you need to do to make it right and then as long as it isn't something off the wall or completely out of line, do it. If a car wasn't fixed correctly, get it in and get it fixed at no charge. If a car was returned filthy and greasy, get it detailed. Your customers won't be expecting it and this will go a long way towards building a lot of good will. You won't please them all but they will probably stop bad mouthin your shop and you can build the reputation back up. Good luck. -
Declined Services
Andre R replied to totalautocare's topic in Management Software, Web Sites & Internet
RO Writer does. -
We did it for a year. At the end of the year we added up what we made from all Repair Pal customers and what we paid them. It was roughly the same amount. Very few ever returned because they were towed in and from a different area. We cancelled them and didn't see any drop in profits the following year, didn't even miss them.
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Dealing with family & friends?
Andre R replied to PARKSINDUST's topic in Pricing, Discounts, Labor Rate
Something I learned a long time ago is that people can't do to what you don't allow them to do. If they are there because they truly want you to work on their cars or are trying to give you business then I could see a small discount. If on the other hand they are there because they are trying to get something for free, then you should charge them . Some times all it takes is a reminder that this is how you earn your living and feed your family and the true friends get it. The rest should be overcharged and sent on their way, they don't care about you or your business. The sooner you sort them out the easier it becomes. -
If you were looking for a business coach what would be some of the questions you would ask and what qualifications would you look for?
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Shop/Technician licensing
Andre R replied to Andre R's topic in Shop Insurance, Certifications, Laws, Legal
Ok , I guess I need to clarify myself. I am not advocating for ASE certifications. On the contrary, I think they are a large part of the problem, as is AAI, UTI, MMI, WIO-TECH, ITT TECH and a host of other so called schools that take peoples money and don't provide what was paid for. Thats a whole other tirade for a different post. What I had in mind was a system that Rhode Island uses to license electricians. It is an associates degree earned through a local accredited school. The person usually goes to night school and has to complete 2000 hours of apprentorship under a licensed electrician. After successfully completing the schooling and the 2000 hours they are awarded a journeyman license. That person has to complete yearly continuing education requirements or lose his license. If we were to use a system like this , as an employer you would know that the person applying for a job had at least some basic knowledge and experience. As for shop licensing how about minimum requirements for insurance, required equipment for doing certain repairs and minimum schooling for the techs that work there. These are some of the basic ideas that I feel are needed in our field. Ncautoshop, the problem wasn't that you hired an ASE tech that "couldn't find the door handle", its that ASE didn't do their job to verify that he/she had the experience for that certification. If we as an industry don't start policing ourselves then we are no better than those hack shops you all complain about because we are allowing them to rip people off and repair vehicles incorrectly or incompletely. This is just my opinion. One born of being in an industry for over 40 years and watching as the vehicles get smarter and more complex and the people that are responsible for maintaining and repairing them are falling further and further behind. -
I just finished reading the post from Gonzo about diagnostics and I was about to respond and then chose to go this route. Let me give you a little background on me ; 57 years old, repairing cars for 42 of them, ase master certified with L1. I've repaired cars in Alaska, Massachusetts , Connecticut, Rhode Island and now in Arizona. I've been self employed for 29 years. The problem of no techs and more importantly unqualified techs were present in the 70s when I started. ASE came along and they were going to fix the problem. All techs were going to have to get certified to be able to work in the automotive field, i'm still waiting for that to happen. Then ASE said that if we certified on our own that we would be more attractive to prospective employers and could command higher wages, still waiting for that to happen. A couple of months ago Mitch Schnieder wrote an article about the tech shortage and that something needs to be done. Donny Sieffert from ASA has been writing articles about the connected car and all the complexities and how we are going to need very talented diagnosticians to figure them out and repair them. These same articles were written in the 80s about the new computer controlled cars and the 90s about the new fuel injected cars and the, well you get the idea. We as an industry need to come together and fix this problem. Instead we complain to each other about how hard it is to find qualified techs while we hire unqualified /barely qualified techs to work in our bays.I include myself in this ,I'm just as guilty. The reason we do this is we have no way of knowing if that person applying for the tech position has any schooling or even knows what he says he knows. I feel shop and tech licensing fixes a lot of these problems. I'm sure there will be a bunch of you that will disagree with me and thats fine. I know you only hire certified people and run the best shops except the three shops down the road or around the corner don't and it says auto repair on the front of their buildings too. If you knew that the person coming through your door had to pass a rigorous licensing requirement and that every shop had to have the same basic equipment and could only hire these licensed techs it levels the playing field for all of us. Think it can't be done? Look at the Right To Repair laws and agreements that have been forged and passed in different states. It can be done but only if we start the discussion on a national level. Using an organization like ASA and bringing together some of the leaders in our industry to work on this with our input I feel would be a start in the right direction. I know it won't be a cure all but it would be a start. We need to start some where . Thoughts, insights??
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Anyone running a Car Care Club?
Andre R replied to HarrytheCarGeek's topic in Customer Experience & Reviews
We have been using a car care club for about 5 years now and it works fantastic. We get $99.95 and its good for a year . We don't lock it to any one car or person. Let us know and I can give you the full run down on how we run our program. Our car care customers aro is over $600. -
Post your shop's website!
Andre R replied to Alex's topic in Management Software, Web Sites & Internet
www.bellroadauto.com -
Engineering Flashbacks - They design it, we fix it...
Andre R replied to Gonzo's topic in AutoShopOwner Articles
Had to do an evaporator on a Saturn Vue. By the time I got it out there was nothing between the back seats and the firewall. The center console came apart in 8 pieces. Just finished a flasher on an 02 vette. Have to remove the top part of the dash because the flasher comes out the back.grrrrr -
Notice to all customers bringing their own parts
Andre R replied to mspecperformance's topic in Customer Experience & Reviews
Jeff, I get what your saying but here's the bigger problem. You installed brakes that you didn't source. You tell the customer that there is no warranty on those pads. They sign a waiver agreeing to this. They go down the road and the brakes fail. They have hit a little kid that ran out in the road and couldn't stop in time. They signed the waiver and your covered right. That little kid didn't sign that waiver nor did the kids parents. Your insurance won't cover you because you didn't supply the parts. See the labor / install didn't fail , the part did and you are on your own. The way i handle these "customers" is I do know of a shop that will let them bring their own parts and his labor rate is half what mine is. I send them to him. I have helped them, they get to save money and he gets more "customers". Thats a win,win,win. -
If your state has a safety inspection then the way to handle it is how we used to do it. Call local or state police, inform them that you are a licensed state inspection station and a vehicle has been presented that is unsafe and should not be on the road. They will inform the owner that they have to tow it out . If they tell you to let it go, get their name and badge #. The other way is to just have it towed to the customers house. These were my lawyers instructions to me when I ran an inspection station in Rhode Island, now I have a shop in AZ and we have no inspection. Talked to a lawyer and the cops here and was told that if I would try to stop somebody from taking their car here I could get arrested. Crazy world!
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My Carfax service shop & appointmentplus
Andre R replied to CAZM's topic in General Automotive Discussion
I wouldn't support or use myCarFax EVER ! -
Unsafe car - declined repair...
Andre R replied to 3PuttFever's topic in Customer Experience & Reviews
I used to be in Rhode Island and they have a safety requirement to be able to drive the vehicle on public roads. When that problem arose we would call the police and they would tell the customer to tow it or repair it. Here in Arizona there is no safety requirement so all we can do is document the repair order and send them on their way.