I can't comment on the other program mentioned, but I can tell you about my personal experience with ATI.. I've owned my shop since 1999. In 2001 I joined a West Coast consulting group. I can't saying anything bad about the experience. My shop stabilized and even grew a bit. However, by 2007 I definitely realized I was stuck in a rut. I was a prisioner in my own business. I was working harder than ever, turning over lots of cash but keeping very little of it for myself. I felt trapped- as if it ran me... not the other way around. Anyhow, in 2007 my wife signed us up for an ATI boot camp. For me & my shop, this was the turning point. We joined ATI's re engineering program and have never looked back!!! It has totally transformed my business and quite frankly, my life. Since 07 the business has grown every year. Despite the economy, 2011 has been my best year in business! The real win is that not only has the business grown every year, but so has my personal income. Maybe the biggest win though has been getting control of my life and my time. Because the ATI training program is so strong, I finally have the right people in the right place doing a great job. I don't have to be at the shop every minute or even everyday and it continues to perform awesome!! More money, more control and more freedom... I certainly can't ask for anything more. Yes, the investment may seem large, but considering what you get in return... 30 month's one-on-one coaching, unlimited classroom training for you and your staff, financial tools, the support, the resources, a guarentee and on and on. For me it's a no-brainer.