Advance Auto Parts Marketing Continues to Hurt Auto Repair Shops
Wow....BIG HEADLINES!! How about this?
O'Reillys Auto parts marketing continues to hurt Auto Repair shops???(Advance and Autozone are not the only ones)
-or-
Home depot marketing continues to hurt contractors!!!
_how about-
Walgreens affecting Doctors bottom lines by offering physicals in store!!!
Why the sensationalist headlines?? Why the one off story about how you lost an alleged customer?
Or how about this headline (I like it much better)
HOW ADVANCE AUTO PARTS ADVERTISING CONTINUES TO HELP PROFITABILITY OF AUTO REPAIR SHOPS!!!!
This person is now back in your shop after attempting to fix his own car. Hopefully this lesson will teach him is cheaper to let the professional do it the first time rather than to pay him to fix what he screwed up. You are not going to change how big business markets themselves nor are you going to gain by lathering up the troops about it. You would be far better off to focus on how to offer more value to your customers who dont fall prey to marketing schemes and the like so you can remain prosperous and come up with other USP's your business has to offer.
my .02
Now...let's talk about something really serious...how about all those shops that advertise discount oil changes....we should really do something about that!