I have been in this business for twenty years as a tech and as a service writer before i became an owner... and ive seen alot of shady things in the various shops ive worked at. and ive worked for alot of pushy managers who only cared about sales and numbers- not about the customers, their vehicles, or the integrity of the shop. this is one of many reasons i stay away from doing public work- a great deal of the motoring public has been conned, over charged, let down, sold un needed repairs, and been misdiagnosed to the point they naturally dont trust auto repair shops. and they can be quite nasty. Let me stress i am not grouping ALL SHOPS into these categories. I am talking about the chain stores mostly, the ones people feel they can trust - the ones with district managers that get bonuses on sales categories, the ones ran by people with a "sales" background, who wouldn't know a resonator from a converter. I have a great deal of animosity towards these places because of the way they do business, and the way they train their employees to write an estimate. Been there, done that- hated it.-
which gets me to my question - how many of us try to write up every little thing we see on a customers car and try to sell it based on a "mileage" condition- or just because it "looks" ready to fail. do you train your techs to "pick it apart" and write up every little thing they see, and your service writers to "push " people into buying. or should i say do you "allow" this to happen in your shop? as long as the repair is sold. do you check your invoices to be sure the techs and sw arent "padding" the ticket to increase their commission?
It has been my experience that customers are much happier spending 2-300 or 400 $$ with a shop every 4-6 months than coming in and walking out with a 800-1000$ or higher bill the first time they come to you, because the sw pushed them into buying NOW. i understand sometimes this is unavoidable in the case of a head gasket or a major repair, but the average customer seeking a few maintenance items or a simple brake job walks out feeling taken advantage of - especially when they DONT hear, feel, or sense their car acting any better, or even different, than before they took it to you.
Do we hire a sw based on his "sales" background or his "automotive" experience? 80% of my past experience has shown me that sales is the basis for hiring a sw- whether he sold washing machines or doorknobs - it does not matter- if he can sell he can write service and answer customers questions about thier cars. would you rather have a customer that spends 2-400$ with you every 4-6 months, or one that spends 800-1000 or more once? keep in mind that customer will tell 10 other people where he took his car and how he felt when he left, and those 10 people will also tell at least 2 others what they heard from your customer. so thats 30 people from 1 customer.
Sorry if this is long winded but i feel the need to vent a little.
It has been proven many times - people will spend MORE on a place of business that they feel comfortable dealing with, just for the piece of mind they get.
thanks for listening- if we as a group want to increase our bottom lines, we must also work on how we treat our customers, or, how we let our employees treat our customers. customer service should be followed through even into the estimate, not just at drop off and pickup. We must train them to use honesty and integrity to build our businesses , and the rest will follow. Give your techs business cards to put into their customers cars when they work on them, this will keep them accountable for their work, and it gives them incentive to take that extra step for quality knowing their name is on it and the customer will see it, and it gives the customer something to pass along to others they know who need repairs.
ok im done now. but there will be more on customer service to come.