Gravy,
Your post is great and brings up a things that go on in our industry but I think most industies have some type of shaddy thing go on but there are still the honest ones that survive. I have no problem letting a first time customer know that their vehicle needs services that are $800-1000 or $2000 of course in priority, but that is where you are developing a relationship with them. By that I mean, asking questions, and I mean a lot of questions. By asking them you are gaining trust and show that you care about the vehicles past and customers intentions with the vehicle. If I talk with a customer and he tells me he is only going to keep the vehicle 6 months to a year, I let them know what is needed now and if they plan on keeping the vehicle longer, here is what else is needed. The last thing I want is a customer who spends $200-300 every visit getting upset at me because they are spending this each time and us not letting them know what is expected. I have heard this too many times in the past, "why didn't you tell me or see this last time", and do like to want to here that again since we are the experts and pretty much know what vehicle are do for. Now dont get me wrong, I do not "hard" sell services, our position as professionals is to let them know what is needed and in order of importance, nothing else. Honesty and integrity is what is needed but you do not have to be shy about giving customers information. Isn't that the reason they are at your place? If it is there first time with you, thats is what there are looking for.
drPhil,
Not sure how you sell starters, alternators and fuel pumps every 30K but I belive that way out hand and is over selling. Do you replace your home light bulbs, funace and stove ignitors, dishwashers on a regular basis before they fail? Because they will all fail one time or another. I am totally into preventative maintenance but that seems a little out there. Of course we know which vehicles are subsepticle to certain failures but should we go in for a heart pacemaker for preventative future heart failure?
Anyway, this is an intersting post and would like to hear others on this subject.
Tim