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Joe Marconi
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Everything posted by Joe Marconi
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Due to increase competition and our modern global economy we have seem prices on many parts fall (brake parts, steering, etc). Many shop owners see this as a way to compete and satisfy the consumer. But, working on a 50% margin with reduced prices can be putting less dollars in your pocket. If you can sell more services by reducing prices that’s one thing. To sell the same amount of work on less gross profit dollars may hurt your bottom line. -
Many shop owners are stating that car counts are down. Is this the norm? Are we headed in a direction where there may be too many segments of the auto service industry wanting a share of the service and repair pie? In order to grow, a business needs opportunity. And opportunity starts with a healthy car count.
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The market has changed. We need to realize that we need to be competitive in certain areas (such as basic services) and highly profitable in other areas (diagnostic testing and electrical). The consumer has choice today and is looking to save. Give your customers outstanding service and charge a fair price. Understand what you need to make in order to be profitable. Sell more of what is most profitable.
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Many shop owners are stating that car counts are down. Is this the norm? Are we headed in a direction where there may be too many segments of the auto service industry wanting a share of the service and repair pie? In order to grow, a business needs opportunity. And opportunity starts with a healthy car count.
