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Joe Marconi

Management
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Everything posted by Joe Marconi

  1. Keep him around and often, he is good for morale and for business.
  2. Posting on New Year's Eve...you deserve a medal, you are a trooper! I am glad to see the year ended on a positive note for you. We are not out of the woods yet with respect to the economy, but we have all weathered the storm and have become stronger. Our sales were up significantly due to our expansion. Our challenge for 2010 will be to keep the momentum going. I too wish everyone a healthy, prosperous and joyful New Year!
  3. The other day one of my techs was replacing front brake pads and rotors on an older Subaru. The caliper bracket bolts were seized and one of them snapped off. This is a common problem and we are well aware of it. We try our best with rust busters and heat, but sometimes nothing works. The tech drilled out the broken bolt and finished the brake job. No problem, right? Here’s the problem, who pays for it? Me,or the customer? I asked the tech if he informed the service writer. He said he did. I asked the service writer if he told the customer and up-sold the repair. The writer told me it was a hard sell just to sell the brakes and felt he could not approach the customer. I informed my service writer that I did not buy the car, build the car or break the car. I did something that maybe I should not have done; I went into the customer waiting room myself and explained the situation and sold the caliper bracket repair. My issue is this. Are they times when we can't charge and we just have to eat it? I say yes and no. That depends on the situation. I also think that this particular writer needs more training in customer relations. What do you think? Charge or not charge? What policy do you have?
  4. Dr. Dave, any updates, thoughts, comments, questions?
  5. Where do you find these things? Keep them coming!!! I kind look forward to what you find next.
  6. You said the fee is 5% of gross sales. This can be quite steep. I guess you need to judge if the affiation is worth the price. Do you attend any other business training? Do you track any key numbers?
  7. First, AutoShopOwner.com is here to help. With 25 years in business, you are a veteran. Your business skills, along with technical skills will become your greatest assets. This is a great time to get into the auto repair business, with so many dealers folding. With 2 bays you may be limited to what you can do. Is there room to grow? I would focus on service maintenance and basic undercar/underhood work. This brings the greatest profit and will allow you to build the business with much needed cash. Be careful with taking on too many hi-tech jobs. You will struggle with this, due to your many years as a tech. Here is web site where you can get auto management training; http://www.amionline.org/ Please keep in touch and post all the questions you may have. Joe Marconi
  8. Are you required to follow a particular plan? Also, are you required to participate in any formal business training? The reason I ask is this, I am thinking about adding new content to AutoShopOwner that will give its members a better understanding about business. I am not sure what direction to go. You appear to have a distinct advantage over shop owners I talk to. I am involved with a few business groups and councils and the problems basically is the same...they don't have formal a plan. Do you think it would be helpful to add to the download section modules pertaining to business? For Example: Understanding Your Key Numbers, How to Track Tech Productivity, Shop Efficiency for Profit, How to Price Parts for Profit…etc. Members could download the information; it would be our way to start online training. Thoughts? Comments?
  9. I know the concept from a book by Brain Tracy, called "Eat That Frog". The book is all about completing tasks and organizing your life.
  10. Would you say that being a franchise gives you an advantage over many independents facilities? The way I see it is that one of the major differences between franchise models and independents is that the franchise has a plan. Independent shop owners are mostly former technicians with very little formal business training.
  11. My Shop is a TECH-NET Facility (Organized By CARQUEST Auto Parts). To compete today, independents need a competitive advantage. Many of us are not franchises, nor do we have the luxury of having a nationally recognized brand. With conglomerates like Pep Boys gobbling up market share, it becomes vital to the success of the independent repair shops to create brand awareness. I joined TECH-NET to have access to the marketing plans and be also to take advantage of partnering with CARQUEST Auto Parts. Obviously, the success of my company rests mostly on what I do, but help is always welcome and in numbers there is strength. Agree? Disagree? Thoughts and comments…
  12. What a wonderful, perfect message! Thank you for those kinds words! You have my promise that AutoShopOwner.com is committed to the success of the shop owners around the globe. Networking for a stronger tomorrow is what we are all about. The true strength of AutoShopOwner is its members. I extend my sincere best wishes to all members and a successful New Year. Merry Christmas to all, Joe Marconi
  13. I have been battling the New York State Insurance fund for years to properly classify my service advisors. Their determination is that there is no such thing as a service advisor. They lump service advisor (service writers) into the same class as technicians. This increases my premium significantly. After a lengthy in-house audit the State Insurance Fund finally conceded and we received a refund check for 2008 in the amount of $6980.00! That’s the good news…the bad news….I was overpaying for years. We are located in New York. I don’t know how other states are, but this an issue that needs to be addressed.
  14. This man has got my vote! What a powerful speaker!!! We need to get this message to everyone. This country is headed in the wrong direction. However, with people like this, I still have hope.
  15. Jerry and I go way back to the early 90's. We were both CARQUEST Excellence Award Winners and members of the CARQUEST National Technicians Advisory councils for years. He is a good person. I have also attended George Witt’s seminars and home study courses. Can you send me details of the EXPO? I want to post it on AutoShopOwner.
  16. This great nation was founded on strong beliefs and principles that are still held sacred today. The citizens of the United Sates treasure the opportunities that have been instrumental in making this country the world power that it is. One of the reasons why Democracy works is because of free enterprise. People in this country can aspire and fulfill their dreams through the spirit of entrepreneurship. Among many rights, the people in the country have the right to choose where they want to live, where they want to work, where they shop and whom they buy from. When these rights are compromised, Democracy is in jeopardy. We have now come to a crossroad. The Right to Repair Act is more than a disagreement between the car manufacturers and the aftermarket auto repair industry. It is about the basic right of the people to choose where they want their car serviced. It is about preserving free enterprise. We cannot let an industry, such as the car manufacturers, hold hostage the citizens of this country. We cannot let any industry create products and systems that destroy the basic principles of free enterprise. There must be a level playing field. Competition brings out greatness. Without it, brings demise. Letting car makers hold back certain information and build complicated systems that force people back to the new-car dealerships will destroy the right to choose. It takes away the rights of the people and the spirit of business. And let’s not make a mistake in believing that if we let the new car manufactures enter into an honor system to provide information, that all will be ok. That’s like letting the opposing team set the rules for the game. It will not work. I am not for big government, but this is not about big government. This is about preserving an industry that the people in this country have chosen to patronize for more than 100 years: the automotive aftermarket industry. The automotive aftermarket greatly contributes to the economy of this country. The aftermarket independent repair facilities are the preferred choice of the motoring public. The aftermarket auto industry keeps this country rolling. Independent shops have never interfered with the process of manufacturing or engineering new cars. Independent shops across the country continually learn new technology, invest in tools and purchase new equipment: all for the purpose to serve the motoring public. All the aftermarket asks is the right to compete fairly. I urge everyone to support the Right to Repair Act. Let the people of this great land decide where they want to take their cars for service and repair, not the car manufacturers. Below is a link for more information on the Right to Repair Act and information on how to contact your public officials: http://www.aftermarket.org/Government/RighttoRepair.aspx
  17. The storm killed business for one day. But, for some odd reason we had booked so many quality "gravy jobs" that we actually had one of our best weeks of the year. Just think what we could have done without the storm?
  18. When is this country going to learn that the US cannot be the world's savior. We give and we give and do not get the same respect or consideration from other countries. The world uses us, at the tax payer expense. This deal stinks!
  19. It appears we have been to many of the same seminars, but in different parts of the country. I know Terry Greenhut very well. He is from my area. He has also written articles for AutoShopOwner. I also did the Horizon Training with my service advisors. I found it very benificial. Do you know Jerry Holcom from S&S Service? He is also from Kansas City. I will try to arrange to get out their for the Expo in March. It sounds like a wise investment.
  20. Consider yourself very fortunate. I pray for snow storms to happen on the weekend. A Wed or Thurs snow storm will kill sales for the week. We still come to work. We work the day cleaning up the lot, but everyone cancels their appointment. If we are lucky enough to have a few big jobs, like an engine or transmission, we work on those jobs.
  21. We are closing Sat too. Christmas is a big holiday. That one day off does will pay off down the road.
  22. We had our annual Holiday Dinner last weekend. I invited all my employees along with their wives/husbands and girlfriends. It was a huge hit! We rented a room in a local restaurant and were treated like royalty. My staff thanked me over and over and talked about the party all week long. Sometimes a job is more than just a job. People want to be appreciated for what they do, and it’s not always about money.
  23. With the winter approaching, we need to carefully plan our marketing. We are located about 40 miles north of NYC and the winters can be tough. Major storms can cause hurt business. It may be good for body shops, but we often have to close for the day. Also, people in Jan and Feb are too concerned about paying their credit cards bills from Christmas, heating their home and paying taxes. Each year we come up with innovative ways to maintain sales and do ok. How are sales in other parts of the country during the winter? Are shops in the south less impacted during the winter?
  24. Most shops understand the importance of technical training, but what about management training? I would like to know what shops do as far as business management training.
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