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Joe Marconi

Management
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Everything posted by Joe Marconi

  1. I am not sure, just got to thinking about this after reading about factory extended oil services and the fact that we seem to base our service intervals around the oil change. There are other services, systems and components that need attention aside from the oil change. People don't check anything anymore themselves and with the self service gas stations, simple things like wipers, fluids and tire pressure are never looked at. Maybe a $19.95 charge to go thru the check list? Another challenge would be to get the consumer to buy into it. I wonder if the quick lube industry is thinking of something like this. With car counts down at most quick lubes, they must be concerned. Maybe we should keep this to ourselves...what do you think?
  2. What a story! Brilliant! It may be funny, but that situation happens all across the country, every day. Your Katie is a gem, she should be cloned.
  3. We all have had that week from hell. You know, the one week that makes you ask yourself why in the world you ever got into this business in the first place. The week that makes you doubt yourself, your customers and the people around you. And as you push through the week, every turn you make you find another fire to put out, another bounced check to worry about, another comeback that needs to be done over again, on and on and on. By Wednesday you say to yourself, “it must get better, it can’t get worse”. Well, guess what? It can. For me, my recent week from hell happened this past summer. I came in on Monday morning in the second week of July to find that my service manager was sick and would probably be out until Thursday. I also learned that one of my top techs got into a motor cycle accident over the weekend and was seriously injured, with no information about his return to work. It was 6:45am and little did I know, this was just the beginning, and it was about to get worse. A Subaru we serviced a few months ago was towed in over the weekend with a seized engine and the owner was blaming us for not putting oil in the engine. He was demanding we pay for a new engine because in his mind, it’s our fault. I gathered my crew together a little before 8am and told them this was going to be a very challenging week. I also told everyone to be positive, work together and we will get through this. On Tuesday my air compressor caught on fire. The compressor, only a little over two years old, apparently had a defect in the wiring which caused a short and fried the motor. We were one month over the warranty and I had to eat the cost for a new compressor motor. On the ride into work on Wednesday I called my shop foreman and asked if it was safe to come in. I was joking, but he wasn’t laughing. There was silence on the phone and I asked, “What happened now”? He told me that the transmission we installed in the Dodge Van last Friday was towed in overnight; “the transmission doesn’t even move”, he said. He also told me that there was a note from a very unhappy customer that said she needed the van back ASAP! Then he told me that someone threw a rock through the front window and that the Police are waiting for me. I wanted to turn my truck around a go to the hills and hide. Aside from these new issues, we were getting behind in our work as the problems kept mounting. Somehow, we made it through the rest of the day. Thursday morning started out ok. My Manager was back and we were well into the process of getting all the issues settled. The compressor motor was due to arrive that day. Luckily we had an old back up compressor which kept us going. The glass company was there installing a new window. Things were looking better, I thought. But, I was wrong. That morning we received the wrong tire shipment, and all the tire sales for that day had to be reordered. We lost electric power from a downed pole around the corner at 10:45am. We did what we could, but we all know how dependent we are with computers, lifts, phones and other equipment. The power came back late that afternoon and we all stayed late into the night to catch up. The push to get the work done was draining everyone, including myself. I could sense despair setting in as the morale in the shop was suffering. I spent the better part of Friday morning dealing with the customer of the seized Subaru engine. The truth is, there was oil in the engine, but low about 2 quarts and he couldn’t read any oil on the dip stick. According to our records he was 5,000 miles over his scheduled oil service. We only serviced his car once and as I questioned him, I realized he didn’t take care of the car as he should, often going over the recommended interval for an oil change. I asked him if there were any lights on the dash before the engine seized. After a short pause, he admitted that the oil light and check engine light had been on the day the engine seized. Knowing the truth put me in a better position to deal with the problem. He was still angry and wanted to know what I was going to do because we were the last to touch the car, but the facts were the facts and I stood my ground. By Friday afternoon I was mentally exhausted and was looking forward for the week to come to an end. About 3:30 that afternoon, a long time customer came in for service on her car. I walked over to her to say hello and she started to cry. I sat down in the waiting area with her and asked if there was something I could do for her. She told me that her daughter, 41 years old, just passed away from cancer. She left two young children and a husband behind. In an instant, all the problems that happened the past week took on a different meaning; all of the worry that I had the past few days suddenly vanished. This woman had real issues to deal with; issues about family and life, and in the end, are the only things that really matter. I sat with her until her car was finished and listened as she spoke about her daughter and family. When her car was complete I walked her out to her car. As I walked back to the office, I started to put things in perspective and realized that all the trouble that had happened in the last 5 days seemed a lot less important. As shop owners, we face adversity every day. At times I feel we are being tested. Sometimes, things appear to be too tough to bear. Sometimes, just sometimes, the problems we face are just what we need to remind us that things could be a lot worse. For me, I learned a valuable lesson about life. I learned to appreciate the things that really matter in my life and not concern myself about the things that are only part of life, not what life is all about. Tomorrow is Monday, and I don’t know what the auto repair world has in store for me. It may be hell or it may be paradise. But whatever happens, I’m ready for it.
  4. There’s an old expression, “The fish stinks from the head down”, which obviously means that in most cases the culture of the company starts at the top, with management or even the owner. The rep I am referring in this case is actually the district manager. Plus, from what I am hearing, it’s common practice among other area reps from this company. I am not bragging when I say this, but my shop is the largest independent repair facility in my area. Other shops look to what we are doing. A clear message will be sent, just by my actions of refusing to conduct business with them.
  5. I have been thinking that maybe in the future we should create a maintenance interval that does not have to include an oil change. Think about, for customers using synthetic oil and with the direction that the car makers are going extending oil change intervals, you may not see the car often enough to check other vital service items. What about something like this... Basic Maintenace Service (between Oil changes) *Check tire pressure and adjust *Check for tire rotation *Inpsect and top off fluids *Inspect cabin and air filter *Check exteriori lights *Inspect belts and hoses *Includes multi-point visual inspection ALL FOR ONLY $??.?? Any thought? Just thinking for the future.
  6. Great marketing, and one thing to remember, it's a lot less money to market to your customer base, than it is to attract new customers.
  7. Auto Parts Company Crosses the Ethics Line Its one thing to open a parts store and do free check engine light scans, battery testing, battery installation in the parking lot along with wiper blades. And, although I don’t agree, I can’t stop a parts company from selling $11.00 brake rotors and $17.00 O2 sensors to the general public. BUT, it’s another thing for a parts rep to come into my facility and ask my lead tech if he knows of a tech that is looking for a job scanning cars and testing batteries outside the parts store. Or, approaching my service manager and asking him, if he knows of a manager that might be looking for a job at one of the parts store. This crosses the line and I am furious. The way they did too is underhanded and unethical. This rep came in my HOUSE and in a “round about” way was actually trying to recruit my top people. Business is Business, but this not about business. I will never buy anything from this company, not even if they are the only parts company in the world that has what I need. I refuse to patronize a company that has the morals of a worm. Just to set the record straight; my number one supplier has been and will always be CARQUEST. I do deal with other local companies as my second call. The part company I am referring to in this post is not NAPA, AutoZone, O’Reilly’s, Auto Parts International or Pep Boys. Nor is it a small local company.
  8. Dash Board Oil Change Service Reminder Indicator We are having more and more people extending their oil changes because they are paying attention to the oil change indicator light on their dash. We just had one customer who called us because she has almost 9,000 miles on her 2010 Honda Civic and the oil change indicator still says 50%. I told her you can’t go 18,000 mile before you oil and filter is changed. She said she called the dealer and the dealer told her to wait until the percentage is down to 20% or less. I told her that’s crazy. She came in for the oil change and tire rotation and we urged her to pay attention to our reminder sticker of every 4,000 miles and not the indicator. How are you dealing with this?
  9. Do think a phone number or web site would be a good idea for the sticker.
  10. I guess if the customer agrees to it, with some sort of compensation, it would be ok.
  11. I know shops that use liscence plate frames for the same reason. I don't know first hand how effective that form of advertising is. Have you polled people to get thier opinion on it? Years ago it was common to see decals and liscence plate frames from the dealer the car was purchased, but many people did not like it. I understand what you are trying to accomplish, I just don't have any first hand knowledge on its effectivness. The slogans are pretty good, all of them.
  12. Alex, my prayers are with you, your father and your family. If there is anything you need, let me know. Having lost my mother to cancer when I was 13 years old, I know all too well what you are going through. I will contact you in the morning.
  13. Market to Your Champion Customers Your champion customers, (your loyal and best customers), already know and trust you. It's easier to get business from them than to get business from somebody who never bought from you. Capitalize on this by creating some special deals just for your champion customers ...and announce new products and services to them before you announce them to the general market. Make these customers feel special, because the truth is…they are!
  14. No, the one with the little lizard.
  15. Absolutely perfect, Max. I agree with you. We invest in training, tools equipment and time to insure that we are technically competent to work on these modern-day computers on wheels. For shops to diagnose it free is giving away too much income and is hurting the rest of the industry. It was a pleasure reading your post and look forward to sharing and exchanging future ideas and opinions.
  16. Please salute both of them from me.
  17. Rembering our brave soldiers on Veterans day

  18. This Veteran's Day, we honor those who have so bravely served this country. America is founded on the principle of freedom, justice, and liberty for all. Our nation's soldiers serve every day to protect our country and its ideals. On Veteran's Day, take a moment to remember those who sacrifice their lives every moment to achieve peace and democracy.
  19. 2006 chevrolet Equinox, Removal of entire dash to replace heater core blend door. We took photos and sent it to the owner to show why the extensive labor invloved. He really appreciated it and understood why the job cost what it did.
  20. I think you are really starting to understand your business. Take it one step more and do the math to find out what you need to break even (pay all you bills) and what you really want to net. Anyone can break even and survive. Real money is made when you consistently hit above break even and make profit dollars. It takes a little work and you may need help from your accountant, but find out your true cost of doing business and work the business every day to be profitable.
  21. Max, that's a lot more than a dimes worth. That's an entire marketing course all wrapped up in one story. Great job! I love the power of networking, the knowlege among us is pricless.
  22. How can this be? Is this a way to stick it to us a little more and show the power of the oval office? When will we wake up?
  23. Differences between Auto Body and Mechanical Shops Mechanical repair shops need a steady flow of customers and actually track vehicle visits per year. The more visits, the stronger the customer base and more profitable a repair shop will be. For auto body shops, it’s an entirely different ball game. You may not see a customer again for years until he or she needs body work again. Plus, you need to work closely with insurance companies to get work. What other forms of marketing and advertising or best practices do auto body shop use to maintain a healthy work flow?
  24. Increasing productivity? I was wondering. How do body shops track productivity and do you pay productivity bonuses?
  25. A regular customer ran his Honda off the road and did damage to the front bumper cover, radiator support, A/C condensor, front tires and now the air bag light is on. We inspected the car and diagnosed the air bag problem at the owner’s request and got his authorization. Now comes the fun part: Dealing with the insurance company. We are not a body shop, but do work with insurance companies often. Our estimate and what the insurance company wants to pay are on different planets. I told the adjuster I could not work for that price. Plus he told me to eat the analysis, because we should consider ourselves lucky we are getting the job. Lucky? Was he here at my shop the past 30 years working side by side building my business? Lucky? I told him to write whatever he wants and I will call the customer to get the rest of the money. He told me that’ not allowed. Not allowed? Who is he, my boss? Well after a heated discussion he made some concessions and we finally came to an agreement. I have to tell you, I don’t know how you auto body shop owners deal with these guys on a daily basis.
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