Elite Worldwide Inc.

Take Your Shop's Profits to the Next Level New Online Event for Shop Owners!  Small Changes That Bring Huge Profits Tuesday, January 19 – 10:00 AM – 11:30 AM PST Wednesday, January 20 – 10:00 AM – 11:30 AM PST We know how hard shop owners work, but when you know exactly what numbers you need to hit, and where your time should be spent to have the greatest impact on your bottom line, you’re able to work smarter. Join us for this powerful course and industry superstars Bob Cooper, Kevin Vaught and Rachel Spencer are going to take a deep dive into: · Where small changes can be made to have a huge impact on your profits · How to ensure you have accurate data to make the right decisions · Which KPIs are most important to monitor, and how to move them · The 6 timeless rules of profitability · Exactly where you need to land with GP on parts, GP on labor, advertising investment, sales closing ratio and 18 of the most important KPIs! If you’re unable to join us live, no problem – the recordings will be available to you for 90 days. It's only $395 to enroll and seating is limited by design, so take advantage of this rare opportunity to ensure 2021 is your shop’s best year yet! ENROLL NOW Enroll Now ‌ ‌ ‌ ‌

· When? December 3-5, 2020 · What? Online 3-Day Event + 6 Months of Coaching · How? Call (800) 204-3548 to enroll · Enrollment Deadline: November 20, 2020 The Elite Masters Program offers 3 days of intensive sales training, followed by 6 months of sales coaching to ensure that your shop sees permanent results. All training and coaching is delivered by Ratchet & Wrench All-Star Award winner Jen Monclus, and has been proven to increase sales by an AVERAGE of $10,750 per month after the training! Better yet, this is a rare opportunity for your advisors to receive the initial 3 days of training online, so you can save on travel and hotel expenses. This is your last chance to enroll in the course beginning Dec 3-5, so to reserve your advisor's spot, just give us a call at 800-204-3548 or click below to learn more. About our Masters Program

"Maximizing Morale, Productivity & Profits", a live online course for shop owners, starts on 9/21! Learn the best-kept secrets used by the industry's top shop owners when it comes to how to keep your employees supercharged, deal with challenging employee issues, and create a work environment that ensures you reach your shop's potential. To reserve one of our last spots in the course, just visit https://www.eliteworldwide.com/event/925/maximizing-employee-morale-productivity-profits.html?fbclid=IwAR3olGqPNilawfAR2AR_vtV0HbElR3v5THSNdsKQRddkIO9qf8MnI0jsfT0#

Keep Your Shop's Summer Momentum Going! Elite's Supercharge Your Shop, a series of 4 live online courses for shop owners, starts Sept 14th! Learn to master your shop's numbers, recruit the top techs & advisors, maximize employee productivity, fill up your bays with your ideal customers and more! These live online courses will be taught by industry superstars Joe Marconi and Kevin Vaught, who have both experienced extraordinary success as shop owners, so everything you'll learn has been proven to generate extraordinary real world results! You have the option to either enroll in the whole Supercharge Your Shop course series, or pick and choose the individual courses that will help your shop the most. Here's the course schedule: Sept 14-15 - Mastering Your Shop's Numbers and Cost Control Sept 16-17 - Hiring America's Top Techs & Advisors Sept 21-22 - Maximizing Employee Morale, Productivity and Profits Sept 23-24 - Filling Up Your Service Bays with the Ideal Customers To enroll in the complete series of these 4 live online courses, just visit our Supercharge Your Shop Page to reserve one of our last openings!

This is your last chance to enroll your service advisors in Elite's Masters Service Advisor Training Program starting September 10-12! To ensure that we're able to comply with social distancing and keep your advisors safe, this is a rare opportunity for your advisors to receive this industry leading sales training entirely online! Your advisors will not only receive 100% of the training that we offer at the live 3-day course, but you'll be able to save on travel and hotel expenses, and your advisors won't have to spend any extra time out of the shop due to travel. Most importantly, after the initial 3 days of online training, your service advisors will still get the identical 6 months of sales coaching from Ratchet & Wrench All-Star Award winner Jen Monclus, which has been proven to increase sales by an AVERAGE of $10,750 per month after the training! This is your last chance to enroll, so give us a call at 800-204-3548 to take advantage of this rare opportunity. For more info, feel free to visit our Masters Program web page.

Special Announcement Elite's September 10-12 Masters Service Advisor Training Program Will Be Presented Entirely Online! Only a Few Seats Left! To ensure that we're able to comply with social distancing and keep your advisors safe, our Masters Service Advisor Training Program starting September 10-12 will be presented entirely online! Your advisors will not only receive 100% of the training that we offer at the live 3-day course, but you'll be able to save on travel and hotel expenses, and your advisors won't have to spend any extra time out of the shop due to travel. Most importantly, after the initial 3 days of online training, your service advisors will still get the identical 6 months of sales coaching from Ratchet & Wrench All-Star Award winner Jen Monclus, which has been proven to increase sales by an AVERAGE of $10,750 per month after the training! There are only a few seats left, so to reserve your advisor's spot, just give us a call at 800-204-3548. For more info, feel free to visit our Masters Program web page.

Superstar shop owner and Elite Business Development Coach Ed Cushman shares an excerpt from a book that will change the way you view leadership. For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Ed through Elite Top Shop 360: One on One Coaching View full article

We're excited to announce the arrival of Sales Master University, Elite's online service advisor training service that delivers higher sales and happier customers to your shop! What is it? Every month your service advisors will have access to the industry's top sales training delivered by Ratchet & Wrench All-Star Award Winner, Jen Monclus. Plus they'll learn from superstar shop owners and service advisors to help them with real world application, and will benefit from assignments, testing, resources and more. Your advisors can start learning the moment you enroll them, and can complete each lesson at the pace they choose from the place they choose for only $49 per advisor per month! Enroll your advisors in SalesMasterUniversity.com today and get ready for amazing results. BONUS: Enroll before July 31st and become a Charter Member and receive Mastering Sales Objections and Phone Procedures for the Automotive Professional, FOR FREE! Visit SalesMasterUniversity.com to get your advisors on the path to higher sales and happier customers today!

Although COVID-19 has brought our industry plenty of challenges, it has also taught us a valuable lesson. Many of us have seen a drop in our car counts, but have simultaneously witnessed an increase in our AROs and happier customers. These slower days give us the opportunity to spend more time with each and every individual and vehicle that enters our shop, yielding positive results for both our business and our customers. From this point forward, in order to maximize every single opportunity at your shop, I recommend you implement the following three items. First, I recommend you hold a meeting with your employees as soon as possible and make sure they know that each vehicle that comes in should be properly, professionally and ethically inspected. Make sure they also know that everything should be documented. Next, it’s important that every single customer that enters your facility gets full disclosure on what is going on with their vehicle. This includes what needs to be done now, what should be done in the near future, and what may need to happen in the long run. Lastly, make sure that everyone in your company believes in all of your products and services. When a tech or advisor is on the phone with a customer, they must truly believe in their recommendations in order to really get through to that customer. The customer will be far more likely to listen if they know the recommendations are coming from a place of honesty and care. If you can implement the three items above, not only will you see sales go up, but you will have happier customers as well. I can assure you that the more time you spend on each vehicle and with each customer, the more successful you will be. For additional help making the most of your shop’s opportunities, visit the Elite website or call 800-204-3548. View full article

Superstar shop owner and Elite Business Development Coach Greg Skolink shares a fun tip on how to keep your shop's customers engaged on Facebook. For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Greg through Elite Top Shop 360: One on One Coaching View full article

By Bob Cooper Given the uncertainty many businesses around the world are currently experiencing, we must look for ways to save as much money for our shops as possible, while also making sure we are maintaining and building a more profitable business in the long haul. Here are 4 powerful tips to help you save on your shop’s expenses. 1. Review your profit and loss statement, and take a look at each and every line item. For each line item, you should ask yourself up to 3 questions: First, ask yourself if the line item is going to lead to an immediate profit. An example of this would be parts purchases or labor. If the answer to this question is no, then ask yourself if the line item will lead to a potential profit in the near future. An example of this would be your advertising or marketing investments. If the answer to this question is no again, then ask yourself if the line item will lead to any foreseeable profit at all. Examples of these items would be insurance investments, utilities, and your water cooler payment. Once you have the answer to these questions, it will be much easier to see where you can scale back or even put certain items on hold for the time being. 2. This tip comes from Dean Kuhn, a successful transmission shop owner and one of Elite’s rockstar Business Development Coaches. He recommends taking a look at the top 2-3 most expensive items on your financial statements each month. When you look at these expenses, really dive deep into every single line item that goes along with it. This way, nothing will slip through the cracks and you can get a complete picture your business’s finances, which will help you determine areas where you can save. 3. Always remember that your vendors are your partners, and it’s important to treat them this way. I would highly recommend meeting with each of your vendors and having an honest conversation with them to make sure your partnership is as mutually beneficial as possible. During these discussions, set clear expectations for the vendor and make sure that you are meeting theirs. This will save you valuable time in the long run and will make both of your businesses more successful! 4. To save on what’s likely one of your biggest expenses, I recommend that you sit down with your landlord or mortgage owner and have a conversation with them to see what can be done to reduce this cost. You’d be surprised how often an agreement can be made to help in situations like the one we are currently facing. Since 1990, Bob Cooper has been the president of Elite (www.EliteWorldwide.com), a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers the industry’s #1 peer group of 90 successful shop owners, training and coaching from top shop owners, service advisor training, along with online and in-class sales, marketing and shop management courses. You can contact Elite at [email protected], or by calling 800-204-3548. View full article

By Bob Cooper During difficult times like these it's important to look for creative ways to keep your shop's name in the minds of your community members. Here are 3 easy-to-implement tips that will help your shop build its brand recognition in today's climate. 1. If you have a shuttle or any type of vehicle that features the name of your shop, it's important to get that vehicle out in your community. There are plenty of charitable organizations you could partner with that may need delivery assistance, such as Meals on Wheels. You could also provide a shuttle service for local retirement homes and any other group that may need assistance getting around your community, or you could even deliver groceries or household items to these groups. Getting your business's name out there and helping your community will certainly help people remember your shop. 2. Host an online course for people who are currently stuck at home. One specific idea is to host an online car care clinic for new drivers, teaching them things like how to maintain a car, how to deal with a flat tire, how to read and use their car's owner manual, and other similar topics. Not only will this help them learn vital information, but it will give them an indoor activity to focus their attention on, which I'm sure their parents will thank you for. 3. Now more than ever, it's important to have the right attitude each day. This is crucial not only for your own well-being, but for the well-being of everyone around you. A positive outlook will permeate throughout your staff and your community, and show people the type of business you have; one that views each day as a new opportunity to build a wonderful life and a wonderful company. For additional help building a more successful auto repair business, feel free to give us a call at 800-204-3548 or visit the Elite website. View full article

By Bob Cooper We all know that these incredibly challenging times are impacting businesses and people all around the world. To help maximize your shop's sales and profits in the face of these difficulties, here are 3 simple and cost-free tips that you and your service advisors can start implementing today. 1. Pick up the phone and call your customers. However, this is not a sales call and shouldn't involve discussion about the customer's vehicle. Rather, this is a chance for you to check in on your customers and their families, let them know you are thinking about them, and offer to help in any way you can. By giving them a call and speaking from your heart, you are showing your customer that you not only care about their well-being, but that your company truly values people over profit. 2. Set up call forwarding during your commute to and from work. By having incoming calls forwarded to your cell phone rather than to the shop's voicemail during your drive to and from the shop, you are essentially extending your hours and allowing more customers to reach you if they are in need. There may only be a couple of calls that come in during these times, but it can make a world of difference for those calling customers. 3. Adjust your 2020 sales and car count goals so that they are broken down to daily targets, and track these daily goals in a descending manner. Instead of feeling discouraged if your shop is far from reaching a monthly or weekly goal, having daily sales and car count goals will allow you and your advisors to look at each morning as a brand new opportunity to accomplish the goals for the day. Tracking these daily goals using a descending method helps your team focus on what they still have left to accomplish, and motivates them to reach the targeted numbers. For example, if your daily car count goal is 10 cars, and 7 cars have come in, a descending method of tracking will have your advisors saying, "We only have 3 cars left to meet our goal!" rather than, "We've had 7 cars come in so far." When I first began coaching, my average client saw a 15% increase in sales just by making this simple switch from an ascending to a descending method of tracking goals, so this tip is sure to help! For additional help increasing your shop’s sales, learn more about Elite’s Online Masters Service Advisor Sales Training, or give us a call at 800-204-3548. View full article

Superstar shop owner and Elite Business Development Coach Chris Monroe shares a fun tip that will not only improve communication in your shop, but productivity as well. For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Chris through Elite Top Shop 360: One on One Coaching

Superstar shop owner and Elite Business Development Coach Greg Skolnik shares a tip on how to provide your employees with a detailed outline of all their benefits. For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Greg through Elite Top Shop 360:One on One Coaching

Complimentary Webinar - Handling Staffing and Unemployment Issues During COVID-19 Guidance from Top Employment Experts We know how difficult it has been for shop owners to navigate through the employment issues that have come with COVID-19, so we decided that we needed to help. Elite has arranged for SESCO Management Consultants, the top experts in HR and Employment Law when it comes to auto repair shops, to hold a special session to help shop owners through the greatest COVID-19 employment challenges. In light of what the industry is going through, we've arranged for this session to be held free of charge. Join us next Tuesday (4/7) at 10:00 Pacific Time, and learn: How to ensure you're complying with the Families First Coronavirus Response Act (Paid Family Leave). Everything you need to know about employer and employee coverage The most important considerations when it comes to leave use and pay requirements How to sort through staffing, unemployment and other operational issues The answers to any questions you may have Seating is limited, so Click Here to reserve your spot today. Wishing you the best, Your Friends at Elite

In this quick video tip industry superstar Jim Murphy shares the importance of maintaining a balance with your parts-to-labor ratio. Jim Murphy heads up Elite Pro Service, a peer group made up of 90 of the industry's top shop owners. To learn more about this caring community, visit https://elitepeergroup.com/

Good morning, With business slowing down for most, we feel that there's never been a better time for shops to take advantage of online training. We know that everyone in our great industry is in this together, and want to help shop owners in any and every way that we can, so have decided to team up with Jasper Engines & Transmissions to make our Online High Impact Customer Care Sales Course available to the industry at no charge. The recordings for this 4-part online sales training course are usually sold for $179, but the below link will provide you with complimentary access. You'll see that the page also provides access to an Action Plan that you can follow to help you navigate through the coronavirus pandemic. As you take on this challenge, please don't forget that you're not alone, and that this pandemic will pass. If there's anything else that Elite may be able to do to help you, please feel free to Contact Us, or give us a call at 800-204-3548. Click Here for complimentary access to our Online High Impact Course and COVID-19 Shop Owner Action Plan Wishing you the best, Your Friends at Elite

Superstar shop owner and Elite Business Development Coach Nick Sallas shares a quick tip on increasing your productivity with the help of your service advisors. This great tip is sure to be effective for you and your shop. For additional help building a more successful auto repair business, learn how you can team up with a superstar shop owner like Nick through Elite Top Shop 360: Top Shop 360