repaircoach
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Direct Mailing
repaircoach replied to Southeast Tire Co.'s topic in Marketing, Advertising, & Promoting
Part of the consideration for how far back you go is based on the shop. For the most part the rule of thumb is to go back 12-18 months. It also depends on what your goal is. You can also do lost customer mailings. But if you are looking to start to send something 12 months is a good place to start.
