I agree. When I started my business with my partner he wanted us to get the word out that we were the cheapest in town. I just could not do that, I am all about giving fair pricing with quality service. But like all of you said we are not in business for it to be a hobby. I told my partner this " yeah it's great if we are the cheapest but our customers are just gonna go somewhere else when we cant afford to keep the doors open.