We ask vendors for door prizes to give away. We had stuff like hats, T-shirts, flashlights, jumper cables, road side emergency kits, etc. We registered all of the women and drew names through the evening plus we had give aways for everyone who came. My wife made hot spiced apple cider and we served cider, cookies, and coffee. We had four people speak during the event: myself, my service manager, a technician, and the main vendor who donated. We talked about basic stuff, needed maintenance, and how to keep from getting ripped off. We also took them out in the shop and showed them how to check the oil and fluids, how to check tire pressures, and how to changing a tire. We used an SUV that had to have a tired lowered down and told them hey needed to find the location of these on their vehciles. It was all very basic stuff but presented in a friendly entertaining manner. There was no selling. We had a great evening and everyone loved it and we picked up business from it. We intended to do 3-4 per year but we dropped the ball and haven't done one since. I don't really have an outline or anything.