Unless you want to be a "plate spinner" where once you stop, the shop stops, you have to get into a 5+ bay situation. 50 vpm x $500 is $27,000+ so 50% gp would be $13,500 to appropriate now. You're increasing your capacity x5 but not your overhead and you probably have a good start on the necessary shop equipment to facilitate the new place and extra guys. How much work are you losing by spreading yourself so thin? Some of your best advertisement will be not just that ribbon cutting but joining the chamber of commerce, bni's, small business groups etc. Because they're small business like you and they "get it". Screw mail, it's dead! Get business cards and go shake hands with the business neighbors and everybody nearby. If they know your name and what you do and they like you.. Odds are, they'll support you! Social media like Facebook and Google are great if you use it correctly. Quit doing the stupid $xx.xx off service or $xx.xx brake jobs etc. The average consumer doesn't even know what the prices should be and just wants someone they can trust! Just advertise that you're in business and you're in business for them, that you're about the relationship, not just the transaction.
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