I really have no clue what KPI's to chase. Absolutely clueless however, this is what I've done shooting from the hip and so far it's been working.
MARGINS
Advisor get's paid on part margins, inspections and diagnostic sales.
The retail price is pre-established by a 52% margin from napa prolink's pricing to us (they're the highest priced aftermarket vendor in our area).
We then call the other local vendors to ask them for there best price on product X and shop around amongst local vendors to beat it and we get dramatic price drops from online (sometimes finding the products for an additional 20-30% cheaper) so if the advisor takes the extra time to source it, he can dramatically increase his pay without becoming out of this world overpriced.
We've been doing this for the past 3 yrs and haven't burned any relationships as that's the first question I'm asked after I'm told that takes way to much time (do the #'s, 20-30% is huge).
Technicians get paid on hours (If the variance goes outside 10% of our estimating guide, we want to know why).
I don't know what else to really do.
CSI SCORE
Not really even a legitimate one, if the client is ecstatic with our service, we ask them to get online and write a review on FB and Google. 4.8 avg minimum or I get ornery.
Afraid of it becoming a leveraging system of clients over staff. Don't know how others have successfully approached that.
ARO
Without a minimum requirement or a push, we've always approached it with this mentality: Would you rather see 30 cars to make $3,000 or would you rather see 3? Which one would be less frustrating?
CAR COUNT
I've been afraid to chase this one as the immediate thought goes to "couponing" or something. Does anyone have any suggestions for this?
That probably sums up my KPI's because that's all I know. Any suggestions? (Please refrain from insults and negative insinuations, I'm being transparent hoping that I'm asking questions others have but are afraid to ask for fear of looking silly.)