carmcapriotto

Key Talking Points Help the classroom understand, relate and apply it- don't overcomplicate Do we have too much “wow factor” are they leaving the class thinking the instructor is knowledgeable or are they leaving with epiphany moments Talk to students then listen- take what you know and piece the puzzle together to what they understand Presentations aren’t teaching- too much information isn’t going to stick, pick one focal point. “Teaching isn't talking” Scan QR code to answer questions prior to class to get feedback, or ask questions in beginning and ask the same question at the end. “How to learn” class- learning styles, you may prefer one but you also need to improve the other learning styles Achieving certification doesn’t mean you are exempt from learning more “How to teach” class- sticking content needs to have an anchor point. Giving information and give the opportunity to give information back and start applying it “How to take tests” Dunnan and Kreuger- high confidence have lower competence, ability to do doesn’t match what they display out (big peacock), not confident and constantly reading and learning, they stay quiet. Learning path- apply the knowledge you receive immediately Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/chat to learn more. The Panel Jim Cokonis Sr Curriculum Developer, CARQUEST Technical InstituteFind Jim’s other episodes HERE. Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador, ASE Master, L1, CMAT (Certified Master Auto Tech). Justin’s Previous Episode HERE. Anthony Williams is a Special Projects Manager at Advance Auto Parts, Colorado Springs, Colorado. Anthony’s Previous Episode HERE. Click to go to the Podcast on Remarkable Results Radio

Key Talking Points “Using Integration to Supercharge Your Existing Marketing” The residual value of previous content- getting the most out of every picture/video What should you talk about? Listen to your customer’s questions, answer in the form of a picture/video. Answer 1 question and have 1 month of marketing content. When business is good, don’t take your foot off the marketing pedal- stop stopping. Your business is the average of the highs and lows. Priorities may change but continue to do what works. Instead of slowing down, take a turn instead. Always talk about the culture of your business. Email marketing- seeing the email in the inbox without opening it is still successful as a reminder you’re there. People will forget about you. Marketing vs advertising- marketing develops relationships with customers and turns them into friends. Making connections with customers to the shop employees. Commitment to community involvement Facebook Ads- don’t put all your eggs in one basket. “Turn your authentic message into a constant message” Darrin Barney Don’t wait until the bottom falls out to set your business for success Continue to move your goals Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: As a member of the NAPA family, AutoCare Center owners can take advantage of the NAPA National Health Program from the NAPA Insurance Center. This “NAPA only” program gives you and your employees access to national “large group” rates on medical insurance with premiums discounted up to 30 percent. These rates are based on the collective purchasing potential of 22,500 NAPA locations including both NAPA AUTO PARTS stores and NAPA AutoCare Centers. The NAPA Insurance Center can help you with a variety of other insurance benefits too. For more information about The NAPA National Health Benefits program as well as all of the insurance benefits available to your AutoCare Center and your employees, visit the NAPA Benefits Center, at www.napabenefitscenter.com or call the NAPA Benefits Center at 844-627-2123. The Panel Kim Walker from Shop Marketing Pros is a social media expert. Kim’s experience includes a school counselor and teacher. Her husband Brian, started his own shop while he was a Mercedes technician in North Carolina. Then asked Kim to leave her school job and join his service business. Then for specific reasons left to go back home to Louisiana. It was almost destiny that they launched Shop Marketing Pros. As a former shop owner, Kim’s advice and expertise on social media is perfectly matched because she’s been there and done that. Kim is a member of Women in Auto Care, an ATI and Management Success Graduate, and their shop was a Motor Age Top Shop winner two years in a row. Their shop experience is without question, so when she talks about social media as it relates to the automotive service professional, she has the experience that matters. Look for Kim’s other episodes HERE. Shop Marketing Pros Website HERE. Brian Walker was a Mercedes Benz Master dealer technician and was ASE Master Certified. He owned Peak Automotive in Apex, NC and was recognized by Motor Age Magazine as a Top Ten Shops twice. Brian was also the ASA North Carolina Mechanical Division Director. Brian is co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops. Brian believes that most people overcomplicate their marketing in an effort to make it easier. Look for Brian’s other episodes HERE. J.R. Portman is the Chief Operating Officer and Vice President of 5 Stones Media J.R. Portman hails from Laredo, Texas. The Tulane University alumnus earned a B.A. in English and Studio Art while focusing on photography and creative writing. In his 20-year photography career, Portman has racked up many accolades, including being a Google Trusted Photographer and Local Search Strategist. As COO of 5 Stones, J.R. oversees all departments of the marketing agency and workflow, while also conversing with clients to ensure goals are being met. Portman’s first love of photography afforded him the opportunity to publish photos on Google Maps; allowing widespread views of his work in the hundreds of millions. One of his proudest accomplishments at 5 Stones has been the development of the Photography and Video division of the agency, whose work is now regarded as one of the top visual producers in the Southeast Louisiana region. Look for J.R's other episodes HERE Click to go to the Podcast on Remarkable Results Radio

Key Talking Points Candice and Jesse Buettenmuller, TJ's Alignment and Repair, WaKeeney, KS Challenges: Parts availability, vendor options, population Benefits: awesome customers, vendors who know our names, personal interaction Kansas City: population 156,000 in 128 square miles WaKeeney: population 2,840 in 900 square miles 6-8 cars per day with 2 technicians- customers are extremely patient and understanding Carquest for parts- next parts distributor are 36 miles away, wait 1-3 days to get parts. Tires for a customer have been on order for 2 months Training- ASTE and Vision. Closes shop and everyone goes to training. Involved with the community- summer leagues, wrestling clubs, chamber of commerce. Kids have to come into the shop for donations, they can’t call/message/social media Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Key Talking Points Donnie Hudson, 3 Location, Troy Auto Care, Troy, MI Retaining great employees Listen to your employees and keep the morale up Flexible schedules Feedback- transparent communication Take care of your people and they will take care of you AJ Nealey, Nealey Auto Service, Edgewater and Deale, MD Talent mining (Finding superstars) Hand in hand with retention Your employees should be your biggest advocate and biggest fan Do you have the right culture internally and align with your organization? Can new hires be adaptable to a new culture they aren’t used to? Each role builds the company Seth Thorson, Eurotech, New Brighton, Woodbury, Medina, MN Tesla Factor Electric cars break and need repair/maintenance- an opportunity Tesla training starting to come to the market “Service Mode” disables live view and summon capabilities Don’t say no to EV’s Dr. Laura Shwaluk, The Auto Shop, Plano, TX Retaining great employees “Now Hiring” signs no longer work 50-65% of workers that are currently working are either actively looking for a new job or open to a new job How engaged are your employees with their work and the business? When you lose an employee you lose productivity Employees are looking for a “home”- core values, being appreciated, respect from owners and team members, integrity, achievement projects, sportsmanship Emily Chung, AutoNiche, Markham, ON Attracting the next generation By the time we talk to them about trades mid to late high school it's already too late. We need to get them interested at a younger age and get rid of the stigma with parents Capturing the youth- by high school they have already formed their opinion of their career paths. How are you portraying your shop? What does it look like to the parents? Keith Perkins, L1 Automotive Diagnostics, Tulsa, OK Mobile Car Repair Trend (Vehicle Service) Working on a car in someone’s driveway- unsafe Over 60 google listings in the local area of Tulsa, OK, less than 10% are more than 4 years old of mobile auto repair business-wide acceptance Facebook Marketplace/Craigslist- individuals ready to perform repairs What started this movement? Technicians that didn’t have a “home” Consider “concierge service” for picking up and driving back Colleen Yarger, Mark’s Independent Service, Chatsworth, CA Aging fleet Car shortage- people aren’t as willing to get new cars. 10-15 year old cars is the new niche- bigger tickets Automobiles that are age 12 years or older are anticipated to increase by 15% The number of vehicles 5 years old or less is predicted to increase by almost 25%. Research shows in 2021, there will be an estimated 76 million vehicles aged 16 years or older in the United States. Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm Click to go to the Podcast on Remarkable Results Radio

Key Talking Points Ad from craigslist- felt the culture and environment AAPEX attendees- impressed with the material and training, meet people from the industry, stay ahead of curve, energizing Breaking stereotypes of the automotive industry- surrounded by knowledge and opportunity Gaining interest if have no interest in cars- requires an interest in wanting to do better, higher purpose, “today I helped a single mom whose car broke down.” Providing perspective Passion vs purpose- passion can distract you, the purpose is a mental change and having an action Customer service/community service- how can we pay it forward? Business- like-minded individuals, excited to go to work, motivating each other Education and training- don’t fall behind, stay current Guidance- years of experience Goals- shop owner, the industry needs to encourage young shop owners to grow and create a youth movement “Dealership is an alternative to us” Communication- vital in day to day operations, crucial for the success of yourself (be open and communicate to the owner and managers), meet the goals you set What industry do you want to be a part of? What industry changes? “Most of the time people don’t want to tell you what they want, they wait for you to tell them what you expect.” Ego is the Enemy Book Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/chat to learn more. The Panel Ethan Smith, Service Advisor, Casey Automotive, Chantilly and Sterling, VA, 20 years old. Listen to Ethan's other episodes HERE Edgar Reyes, Service Director, Schertz Auto Service, Schertz, TX, 26 years old. Nate Fink, Technician, Dynamic Automotive, Frederick, MD, 23 years old Click to go to the Podcast on Remarkable Results Radio

Key Talking Points ASCCA- Celebrating 80 years Joining associations- getting involved to make changes, unite shop owners and give them a voice. Elevate the industry together. Growing membership and advocacy- every business owner needs to be a participant. Simplify and clarify the message- sign up and be a part of the group. Attend 1 meeting and understand why virtual interaction will never replace the importance of live human interaction. Be cooperative instead of competitive with local businesses Retention of members- Future Freemium Membership to lower the barriers for people to participate for first-time members and retired members, value proposition, what do you do for the association, create more opportunity for yourself and others. Broaden your mind to career paths Revamp the meetings- dinner at different shops. App for the future with news, chapter meeting information/address. Don’t ask for too much right away- there are different levels of participation in association Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: NAPA Autotech Training helps your technicians keep their skills sharp and their NAPA Know How up to date. It’s the highest quality technical training that covers almost every vehicle system and every make and model. NAPA Autotech is presented by experienced instructors who are ASE master certified technicians. Even after a class is over, techs can access course information online with ClassPass. So when questions come up later they can get the answers. AutoCare Center owners who have taken advantage of Autotech Training say that well-trained technicians are helping to increase their shop’s repair capability and raise bay productivity. That results in fewer comebacks, more satisfied shop customers, and reduced technician turnover. Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com. The Panel Carolyn Coquillette of Luscious Garage, San Francisco, CA is the new ASCCA President. She’s also the Founder and CEO of Shop-Ware. Look for Carolyn’s other episodes HERE. Rocky Khamenian is the owner/operator of Bimmer & Benz Specialists in Costa Mesa, located in south Orange County, CA. He is an active member of Chapters 48 and 50 of the Automotive Service Councils of California. He has served on the Board of Directors for those chapters. He’s achieved the status of Master Technician through ASE and he has completed a wide variety of technical classes on the repair and maintenance of BMW and Mercedes Benz vehicles through WTI. He is becoming certified as a Bosch Master Technician. Look for Rocky’s other Episodes HERE. Rory Balmer of Twin Peaks Auto Service in Twin Peaks is the outgoing ASCCA President. ASCCA Past President Mary Kemnitz says Rory is “One of the most effective committee members I have ever had the pleasure to work with. He has won the “One Member Can Campaign” twice. He has had a significant impact on the growth and energy within Chapter 14. Look for Rorry’s other episodes HERE. Click to go to the Podcast on Remarkable Results Radio

Key Talking Points Becki McGinnis, Autovantage Service Center, Auburn, CA Learning to trust my employees to do what I paid them to do. Learning that my job is to take care of my employees, my employee's job is to take care of the customers and the customer's job is to take care of the business. For many years I had focused on taking care of the customers but what I was doing was getting in the way of my employees doing their job because I was micromanaging everything because I didn't want the customer to have a bad experience however my employees were the ones having a bad experience. I sometimes wonder how many employees that I have fired might have continued working for me if I had been a better leader. Preparing for next year by continuing to grow and sharing the vision with my employees. Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Key Talking Points Joe’s Garage AAPEX 2021- a playground for the automotive industry with lifts and hands-on engagement Right to repair- allows for the bidirectional access of data for vehicles in a standardized format. Get the diagnostic information from the vehicle. Lawsuit ensued. A federal bill will push the automotive Right to Repair. It’s not the independent vs dealership, it’s about equal competition and allowing the consumer to choose Subaru- disabling Starlink system which is now evidence Automakers have 270 lobbyists, the automotive aftermarket has 9 Changing driving habits but the miles driven is still increasing- more dependence on the vehicle, automobility EV growth- 280 million vehicles in operation, it will take time to shift, EV’s still require repairs Ecommerce- expectations have increased, data and business technology has leveled up and activated the industry to improve Don’t be afraid of the future Repairact.com allows email to be sent to your local representative Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm The Panel Bill Hanvey, President and CEO of the Auto Care Association. Bill is engaging the automotive aftermarket to get involved in letting your legislators know the issue about data. Your help is needed to help in amending the right to repair legislation. Learn everything you can about this fight to amend the right to repair legislation. Ownership of Vehicle Telematic Data Must Flow to the Vehicle Owner. Bill leads the strategic direction of The Auto Care Association’s 3,000 members and 150,000 companies representing automotive manufacturers, distributors, and service providers. Find Bill’s other episodes HERE. Paul McCarthy, AASA President.Paul has over 23 years of experience in the automotive industry. Prior to joining MEMA, Paul led the Automotive and Industrial Products Strategy Practice at PricewaterhouseCoopers (PwC). He consulted at dozens of automotive suppliers, eight of the top ten global automakers, and at private equity firms and financial institutions. His past leadership roles include heading PwC Germany’s Automotive Strategy advisory practice and leading global forecasting and analysis for a prominent vehicle forecast service, Autofacts. Paul has an MBA from Duke’s University’s Fuqua School of Business. Find Paul’s other episodes HERE. Click to go to the Podcast on Remarkable Results Radio

Key Talking Points Do you feel like you operate in your own space and own world? Are you missing perspective from other local shops, or out-of-area shops? What is the pulse of your curiosity and perspective? Do you have someone that holds you accountable to grow? Are you able to take a vacation? The customer/client IS the ultimate boss, no matter what we think- they sign all our checks Learn from your failures “Independent Shop Owners” They are independent, it works for you and against you. Business coaches have businesses coaches- you are not exempt Learning something new- “Am I smarter? Or is the pool of knowledge is so big?” Mutual accountability with your team back and forth with the owner Are you too focused on the trade and “fixing the car?” Different seasons require different types of accountability- pushing forward, attention to detail, reeling back in, etc. Growing means you always have different approaches to your business. Get out and go to events and training- you WILL resonate with someone there and it’ll change you. 6,000 independent shops went out of business last year, others are expanding and building muli shop businesses Do you have blinders on or are you seeking growth? Not every technician needs to be an owner and shouldn’t be an owner- starting a business so you “don’t have a boss” isn't the way to go about it. Entrepreneurial freedom doesn’t start until years after you grow your business the right way. Investment means you give to get Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/chat to learn more. The Panel Ryan Clo, Dubwerx, and AVID AutoWerx, Cincinnati, OH. Both businesses have systems and processes in place so that his presence is not required on a daily basis. Ryan’s first business, Dubwerx, has a 99% customer satisfaction rate while maintaining profitability and growth. Ryan currently consults for the Institute of Automotive Business Excellence providing guidance to automotive businesses including on-site evaluations, off-site coaching, business plan development, and one-on-one coaching with owners and staff. He is known as the “Systems and Processes guy.” Ryan teaches several business management classes for the Automotive industry. Listen to Ryan’s previous episodes HERE. Reggie Stewart, Reggies Motor Works, and Nobel Auto Service in Noblesville, IN, Euro Specialist. Reggie’s was founded in 2006 as an eBay business selling used/vintage BMW parts. The initial funding for this venture was a $1,000 loan from his best friend. Over the past 15 years, this business has evolved from a dark cold building with no plumbing into a state-of-the art European repair facility, offering dealer level-service with a premium client experience. Noble Auto Service was founded in 2020 to give owners of non-European cars a client experience very similar to Reggie’s. The plans for this business were well underway when the building next-door to Reggie’s became available, so the two businesses share an adjoining parking lot. Greg Bunch is the owner of Aspen Auto Clinic, a six ocation automotive and service business in Colorado. Greg started his passion for cars at 15 when he began rebuilding a 1966 Volkswagen Bug. Greg has moved from a Volkswagen mechanic to ASE Master Technician, to Management, to starting his shop 18 years ago in his garage, to an award-winning multi-location business. Greg is currently a board member for the STEM-based charter school call “Automotive Institute of Science & Technology” and on the Advisory board of Ratchet and Wrench Magazine. Greg is also a board member of the Autocare organization and a certified instructor for the Worldpac Training Institute and Carquest Technical Institute. Greg’s unwavering passion for the industry has also led him to form a company called Transformers Institute, a coaching and training company dedicated to transforming the automotive industry. Listen to Greg’s previous episodes HERE. Transformers Institute HERE. Click to go to the Podcast on Remarkable Results Radio

Shop Owner of the Year: Jamie and Eric Carlson, Ervine’s Auto Repair and Grand Rapids Hybrid, Grand Rapids, MI. Years in Business: 28. Number of Full-Time Technicians: 3. Number of technicians with ASE Certifications: 3 Eric Carlson, co-owner of Ervine's Auto Repair & Grand Rapids Hybrid, has been a technician for over 45 years. His formal automotive education came from Ferris State University where he took all 8 ASE tests prior to graduation in 1977. Eric has been recertified every 5 years since. He took the L1 when it was introduced and is now L3 hybrid certified. Eric is a subject matter expert for ASE and has participated in writing test questions for the L3 test. Eric has been named NAPA and ASE's technician of the year 5 times. Jamie Carlson, co-owner of Ervine's Auto Repair & Grand Rapids Hybrid. She loves her job and is very proud of how her shop has kept ahead of technological changes to stay relevant and customer-focused. Her shop was awarded the 2018 ACE (Auto Care Career and Education) Award in recognition of her dedication to investing in the growth of their employees' knowledge and skills through access to professional development and career opportunities. Jamie is also nurturing the next generation by working closely with her daughter, Megan Dineff. Megan was named one of Ratchet + Wrench magazine's All-Star winners for 2019 and Auto Care Association's 4 for the Future Impact award in 2020. Technician of the Year: Matt Fanslow, Lead Diagnostician/Shop Manager, Riverside Automotive, Red Wing, Minnesota. ASE Master Certified Technician - A1-A8 and L1 #ASE-1597-7187 Matt's primary responsibilities are to diagnose driveability and electrical/electronic issues, and perform most all programming, coding, initializing, adoptions, etc. Basically, if it needs to be figured out or has wires, it goes to Matt. He’s been a tech since 1996. Matt is also a subject matter expert for ASE and has instructed at Vision Hi-Tech Training and Expo. Matt has participated on 18 ASE technical committees for the ASE Practice Test, A6, A7, A8, and L1 tests. He’s also done case studies for Standard Motor Products. Fanslow’s goal is to do everything in his power to improve the overall level of professionalism within the automotive and light truck repair trade and also raise the level of its public image. Matt Fanslow’s Previous Episodes HERE. Service Advisor of the Year: Brittany Schindler, Service Manager Rod’s Japanese Auto Care Bellingham, WA. Years in the industry: 11 years. Brittany loves working at the shop and being able to help people every day. Brittany has learned so much over the years by going to classes with great trainers and having a great business coach. One of her main focuses is to raise the standard of the automotive service and repair industry. Listen to Brittany’s previous episodes HERE Key Talking Points Rebranding Grand Rapids Hybrids- ½ the cars that come in are hybrids, over 6 cars a day. Networking groups- wisdom and knowledge shared by other professionals. It’s essential for growth. Reinforcing the hard work, time and investments Training- online and in person Family in the business- shared values, ethics AAPEX- training classes, networking and learning. Go to booths, ask questions, get contact information Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Gold Certification recognizes top tier NAPA AutoCares with a high level of participation in the AutoCare program. The program was built by AutoCare Centers for AutoCare Centers to provide a consistent consumer experience, maximize technology leverage, and reward NAPA’s most committed partners. In other words, Gold Certified AutoCare Centers are the standard bearers for the AutoCare brand nationwide. Simply put, the Gold Certified NAPA AutoCare program, powered by your local shop brand, will separate you from the rest helping you boost your bay counts and your average repair orders. Learn more about NAPA AutoCare, Gold Certification, and the hundreds of other benefits the NAPA family has to offer by talking with your servicing NAPA store or visiting www.NAPAAutoCare.com. Click to go to the Podcast on Remarkable Results Radio

"G" Jerry Truglia is a ASE World Class Technician, ASE Triple Master Technician in: Automotive, Truck & School Bus, L1, L3, X1, CNG, and C1; as well as an ATTP Master Instructor in New York State, CT and New Jersey. "G" is recognized by the US Environmental Protection Agency as one of the foremost OBD II experts, technicians, and trainers in the country. He achieved National Institute for Automotive Service Excellence (ASE) certification, won a golden wrench award, and is one of the 1900 ever to be certified as a "World Class Technician". He provides technical material, is an author and technical advisor for the New York automotive technology training program and has authored numerous books and magazine articles. "G" also provided automotive training to the United States Marine Corps in Okinawa, Japan. He has also worked for Peugeot in France, ATRA in Australia, ASA, ASACA (Instructor of the Year Award - 2 years), ASAKC, and many colleges/trade schools in addition to providing Train the Train to instructors for ATC, Lincoln Tech, UTI, Ohio Diesel, and others. G Jerry Truglia Previous Episodes HERE Scott Townsend ASE Certification(s): A1-A9 Master Certified L1 and L3 Advanced Level Certifications with 19 Years experience and Six Years as an Autotech Instructor. He is experienced in Automotive Diagnostics, Programming, and Coding for Gas, Diesel, Hybrid, and E.V. Adam Robertson has 37 years and continues as an automotive technician/instructor, beginning his automotive career in the early 1980s. He has owned/operated his own automotive repair and training facilities since 1991. Beyond standard auto/truck diagnostics and repair, he has spent many years working with high-performance vehicles. Adam has enjoyed performing dyno tuning/programming and other auto racing support, competing in several types of “grassroots” style local motorsport racing events. Adam has been training for CARQUEST Technical Institute since 2000 and continues educating 23 full regions in the Western United States with nearly 800 hours of presentation material, while still squeezing in several “hands-on” training events, each year. A regular training fixture at many national automotive training events each year, Adam has also authored as an SME numerous pieces of the training curriculum. He has what has been considered a “contagious” teaching style with incredible amounts of energy and passion. Vin Waterhouse is the president and founder of The Waterhouse Group, (TWG), an automotive Accounting, Training and Coaching company. Vin has over thirty years of experience in the automotive aftermarket and has written several manuals on asset management. His specialty is working with auto repair shop owners. He has written magazine articles and authored private label courses for NAPA and others in the aftermarket. Vin has conducted hundreds of profit management seminars and workshops for auto repair shop owners, auto part store owners, and parts distribution management teams across the United States. He is a pioneer in his field and author of "The Labor Factory" and the "NAPA exclusive AutoCare Financial G.P.S." Listen to Vin’s other episode’s HERE. Key Talking Points Replay virtual training classes up to 30 days Importance of management classes- owners need to understand business Shops are a team as one unit and everyone needs to be on board Why PAVE- top instructors, an opportunity for technicians to take classes and review management training. Teaching big think and multi approaches to vehicles to avoid tunnel vision Average shop profit 3%, sales increase 12%, labor rates Standard labor rates- based on different skill levels per technician, labor intensive rates (EV), diagnostic rates The best resource and tool is your brain Training doesn’t cost, it pays 10 fold People are the best learners during the day- 1 day a month for training, “don’t do junk work when you’re tired” pavetraining.com Connect with the show: Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Key Talking Points Justin Fricke, CarTime Auto Center, Dundas, MN Stocks around 100 cars on lot for used car business in the same building The car buying experience has changed- the market isn’t full of new vehicles anymore, prices continue to increase month to month Justin started as a technician and is now part-owner Program through junior and senior high schools called Career Tech Education- job fair day of different businesses with displays. As a business, go to schools and ask about their programs available. Consider field trip to the shop Where do kids fit? Stereotypes around the trades need to be broken in school. Don’t push the kids that are the “bad students” into the trades. It is no longer a secondary career path. Also has detail shop- $200 for full detailing inside and out Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Bill Nalu is President of Interstate Auto Care in Madison Heights, Michigan and has been in business for 30 years. He collaborates with industry professionals, in building today’s “high-tech/old-fashioned” customer service system. Bill has been a big contributor to the podcast and he currently serves on several industries and educational advisory councils including AutoValue/Bumper to Bumper, Dorman Industries, and Cardone. Listen to Bill’s previous episodes HERE. Key Talking Points What are you grateful for? The world isn’t ending. Stop comparing yourself to the content coming at you. When you make a decision to move forward, don’t turn around and second guess yourself Leadership comes through gratitude Hire compliments to yourself Suffering comes from judgment “Air smells the best and freshest after a hard rain” Awareness- isn’t that you’re having a thought, but that you are aware you are having a thought. That is your consciousness. Learn from other people’s second chances before you have to be the one to learn from your second chance. You must have balance. Compassion- there’s more going on in people’s lives than you know about If you want respect, respect someone into respecting themselves Consumerism- willing to pay extra Do you hire for work ethic attitude? Do you love what you do for a living Suffering comes from judgment- wean yourself off of the judgment that you have centered around you, judgment that comes toward you, and judgment that you place on yourself The grass isn't always greener Book “Who not How” LINK "Every Life Has a Story" Chick Fil A LINK Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm Click to go to the Podcast on Remarkable Results Radio

Kevin Syed, Owner of Integrity 1st Automotive, 8 Locations, Dallas Fort Worth TX, grew up with an entrepreneurial father and was always encouraged to lead. Having successfully earned a Bachelor’s degree in Business Management from University at Buffalo, Kevin went on to become a franchisee with Getty Petroleum / British Petroleum service centers for the better part of a decade in New York City. After gaining the knowledge, experience, and funding required to produce his own operation, Kevin went on to operate his own independent shops in New York. Kevin sought to find a new place to call home with his wife and twin girls; he longed for the community values and environment of the South and so his family made the decision to move to Texas. Integrity 1st Automotive was then born in Texas and Kevin has scaled his business to multiple locations across the Dallas Fort-Worth Metroplex. When he’s not working, Kevin enjoys local car rallies (e.g. Lamborghini Club Dallas), traveling, and hunting. Listen to Kevin's other Episodes HERE Carl Hutchinson, Owner, Complete Automotive, 2 locations, Springfield, MO has been in the car industry since 1982, but has worked on vehicles long before that time. He has a passion for engineering, for understanding how vehicles operate, and how to repair a customer’s concern. Earlier in his career, Carl started working at a GM Dealership, then went to work at independent repair facilities as a technician and eventually became a service advisor. Carl’s experience in the automotive industry led him to his current position as co-owner with Maureen Hutchinson of Complete Automotive in Springfield MO., where he works every day to provide high-quality, valuable service to all customers. Carl is an Alumni with Ozarks Technical Community College, Springfield MO Campus. He currently sits on the Automotive Advisory Board with Ozark Technical Community College, a member of South East Rotary, and a member of the Springfield Midwest Auto Care Alliance chapter. Carl has his Master ASE Certification, L1 and Service Advisor certification and is an AMI Graduate. Listen to Carl’s previous episodes HERE Kenny Wedow, Owner, Fine Tuned Auto, 2 Locations, Broomfield and Erie CO knows cars. A natural talent even at the young age of 17, he pursued it auto repair in shop classes in school then slipped right into the work field. Working for dealerships such as Saturn, and Nissan, as well as other independent shops, has afforded Wedow with extensive and well-rounded education. More importantly, before Wedow branched off to open the doors of Fine Tuned Auto in 2013, he already learned the importance of patient diligence. Many dealerships and independent auto shops can default to make generalizations about the problems with your car, sometimes not always seeing the things that really might put you in danger on the road. The patience Wedow has to pull everything apart if need be to find the root answers makes him unique in his field. It is a quality that got him promoted to foreman at a Nissan dealership when he was only twenty-three. It wasn’t that the six technicians under him weren’t experienced, in fact, some of them had worked considerably longer than Wedow. However, his attention to detail and follow-through put him above and beyond. Listen to Kenny's other episodes HERE Key Talking Points Building Trust- Focus on relationships, not transactions. Reviews, book of business, referrals etc. People always like to try something new, wow them. Make customers feel better- don’t fake it. Location Location Location- be selective. Walk-ins at an easy location will increase with oil changes etc. First chance to gain customers for life. First impression marketing- Kenny uses poker chips with his information to attract new customers. Signage, uniforms, customer waiting area etc elevate the professionalism. The image plays a huge role in sales, female-friendly bathroom/lobby, cleanliness, smell in the waiting lobby, convenience etc. Be mindful of female customers, educate and simplify. Direct mail, google ads, geofencing- who is your clientele? What advertisement is right for your area? Once you have multiple growing businesses- what is your year after year retention? Why do people choose certain careers/trades? What is the reason? Look at different industries and see what they provide. Focus on the relationship, not the transaction Be involved in the community Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/chat to learn more. Click to go to the Podcast on Remarkable Results Radio

John Eppstein, owner of John's Automotive Care, San Diego CA has been in business since 1998. The business is a complete general automotive repair and a smog test station. John’s Automotive Care has been relocated twice; the last move was in 2003. John has been in the automotive industry since 1985. He is the Immediate Past President of the B & G Clubs of East County where he's worked since 1996. He is also a member of a local NAPA BOG group. John's been a member of ASCCA's Chapter 24 for over 12 years during which time he has served as secretary, vice president and chair of the Meetings Committee. John's Automotive Care is also currently an ASC Educational Foundation Cars for Careers donation site for San Diego, CA. Listen to John's other episodes HERE Dave Kusa is the owner of AutoTrend Diagnostics in Campbell, CA. Dave is very active in Chapter 42 and currently serves as a board member and chapter representative. He has also helped several new shops become ASCCA members. Dave advocates with local legislators on behalf of small businesses and their employees. He contributes to TeamTalk and is a huge resource for members. He was ASCCA’s past president. Look for Dave’s other episodes HERE. Key Talking Points Purpose - Raise funds and money to support and encourage technical education and training for the automotive industry through scholarships, endowments, career development and other industry inspired programs. Vehicle donations from customers that go to auction- “cars for careers” Example- transmission/engine repairs. You are able to donate a vehicle no matter where you are, it’s not limited to only California Low overhead- about 75% of the money coming in from the vehicle donation program gets put into funds. Volunteer-based foundation. You don’t need to be a shop owner to be included in the board of trustees (tax advisor, grant writer etc) Last year they awarded 28 scholarships to 16 deserving students for a total of $23,500. To date, this is the largest amount awarded in the history of the Foundation. Schools involved - community colleges across California such as Cuyamaca College, Skyline College, Rio Hondo College, San Diego Miramar College, Citrus College, Chabot College, UTI Vetting process – Scholarships are awarded to students who fill out applications at https://automotivescholarships.com/ all applicants that meet basic requirements are then scored by a panel of automotive professionals and winners are picked from the highest scoring applicants. Opportunities to create a scholarship- John has started a scholarship with his business. He will match whatever his employees put into it. There are also one time scholarships for smaller amounts. Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Since 1989 TRACS has been the industry’s leading shop management system. And in the last 30 years it’s gotten better and better. Today TRACS Enterprise offers even more of the features AutoCare Center owners want—things like a powerful interactive scheduling calendar, faster and streamlined work flow, plus streamlined parts ordering and purchasing options. And there’s more—Punch-out to Mitchell ProDemand, mobile VIN capture, and multi-shop capabilities. That means you can count on TRACS Enterprise to help drive your success today and well into the future. Learn more about TRACS Enterprise and the hundreds of other benefits the NAPA family has to offer. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com. Click to go to the Podcast on Remarkable Results Radio

Vision KC 2022 - 30th Anniversary - Prepare to Go 30 year anniversary New classes available Auto Care Alliance reception this year on Thursday night Members who join MWACA receive $25 off every weekend and power-pass registration now through December 31. Cost is only $275 a year. Shutting down the shop and bringing the entire team. Something for everyone on the schedule. Any input on technology and the use of tablets. Planning ahead makes it feasible. Allow the team to pick their classes and review together with the owner, and collaborate with the foreman. Sending the whole shop allows you to divide and conquer more classes and grow together. Test out diagnostic tools ahead of purchasing. Look through the entire vendor list so you have a plan. Bring Tablet or laptop- tablets are also available $140 for purchase, also notebooks will be handed out The schedule is still changing with some new additions. They will come online once finalized and attendees who have already registered will receive an email with the new classes. Attendees can log back in and make any adjustments to their classes. They can do this until late February when changes will be cut off so that we can make final preparations for the event. We are also going digital this year with handouts Exhibitors have dedicated time with attendees. Shutting down the shop and bringing the entire team. Something for everyone on the schedule. Any input on technology and the use of tablets. Awards dinner and Comedy Night The Panel: Sheri Hamilton, Executive Directer of MWACA - Midwest Auto Care Alliance Jerry Holcom, S & S Service, Kansas City, MO and Co-Founder of Vision and this year Co-chairman and Past President of MWACA Tim Davison, AMAM, Chumbley’s Auto Care in Indianola, IA current MWACA President Travis Troy, Honest Wrenches Automotive Repair, Des Monies, IA, MWACA Secretary Scott Shotton, Mobile Diagnostician, Trainer for the Drivability Guys, Magazine Articles, Scott currently maintains 32 ASE certifications including Master Automotive Technician, Master Truck Technician, A9, L1, L2, L3, Alternate Fuels and more Mike DelaCruz, Vice President of Sales at Elite Worldwide Connect with the show: Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Show Notes: Maryann Croce's "Life Happens" Download HERE Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Tim Allbritten, Director, Business Development and Market Research at BG Products John Hanighen, CEO at Cloyes Gear and Products Paul McCarthy, AASA President. Paul has over 23 years of experience in the automotive industry. Prior to joining MEMA, Paul led the Automotive and Industrial Products Strategy Practice at PricewaterhouseCoopers (PwC). He consulted at dozens of automotive suppliers, eight of the top ten global automakers, and at private equity firms and financial institutions. His past leadership roles include heading PwC Germany’s Automotive Strategy advisory practice and leading global forecasting and analysis for a prominent vehicle forecast service, Autofacts. Paul has an MBA from Duke’s University’s Fuqua School of Business. Find Paul’s other episodes HERE. Key Talking Points It started month 1 of the pandemic Brand names won’t risk quality Every day is a new challenge for manufacturers When is it back to normal? Recast the question “when does it get better?” Improving fill rates and collaboration up and down the supply chain Data planning is essential for forecasting and making better decisions Allocation- always have the “recipe” Pricing- packaging costs, inflation, supply/demand, raw material pricing by SKU. More questions are being asked which requires more pricing knowledge and transparency. Container pricing- $1,500 to 18,000. Airfreight has also increased. Economic trends- travel is increasing It’s a demand problem not a supply chain problem- it is a good problem, heavy dependence on the automotive industry. Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm Click to go to the Podcast on Remarkable Results Radio

Charlie Marcotte is the owner of American Pride Automotive and Founder of Transportation Matters. After serving in the U.S. Army, Charlie and his wife Diane moved to Virginia in 1988 and started their family in 1992. Putting food on the table was the primary goal that started Charlie working on cars (illegally) from a 10′ by 20′ storage unit. A strong work ethic and love of cars allowed those humble beginnings to flourish into American Pride Automotive, with 4 locations serving the Virginia Peninsula. The family unit has always been Charlie’s driving force, with three successful children and a bouncing baby Grandson: Life is Good. Building a solid business is a point of pride for Charlie, but his true passion is Transportation Matters. The transportation Matters mission drives positive social change while delivering a competitive advantage to the independent automotive repair industry—the same industry which has provided Charlie with so much opportunity. Listen to Charlie's other episodes HERE Dustin Brown, Brown Auto Experts, 3 Locations in New Mexico, Albuquerque, Village of Los Ranchos and Rio Rancho. Dustin and Nolan Brown are brothers that are third-generation mechanics. Their father Donald started Browns Automotive in 1982. Key Talking Points Connect your brand to your community What has your contribution been during your entire career? Owning a business and supporting your community go hand in hand- hiring, retention, comebacks, customer relationships, word of mouth growth Transform your reputation in the industry- break the negative stereotype Charlie Marcotte is 7 years into a 10-year goal of donating $320,000 to local non-profits, he is proud to say that we are ahead of schedule. Success came from the process. Charlie developed a program called State Inspections for our Community. In VA, they have an annual safety inspection, the cost to the customer is only $20. For each State Inspection they perform, they set aside $5 to be given to a local NPO, they call it “making the mundane, meaningful”. American Pride is Facilitating the gift of a 2015 Ford Escape to the Williamsburg House of Mercy. One of their great fleet customers, Signature Stone, needed a transmission for their ’15 Escape. It’s an expensive transmission and in the end, it didn’t make sense to repair it but the rest of the car was in great shape. Charlie reached out to WHOM and asked if they had a family who could use reliable transportation, with the ability to maintain it - they did. Charlie reached out to a friend, Matt Lacy who owns Lacy Auto Parts, and suggested he donate a transmission, he did. He had their crew install the transmission at no charge. To make this donation a wise business strategy, Charlie will have a film crew coming to the shop to interview all 4 parties. Video content- keep it simple with a cell phone, quick and natural. It is real and intimate content. Don’t overthink it. Dustin’s primary charity is the Albuquerque Christian Children's Home. In the past, they were involved with many organizations such as Road Runner food bank, Coats for Kids, Toys for Tots, and Breast Cancer awareness foundation. 3 years ago they decided to stay focused on one local charity and provide support to them throughout the year. This has ensured the collections stay in the community. Consumable drive with customers started this month and will go to the end of the year (Paper/Plasticware, toilet paper, dishwashing, and laundry detergent, and so on, Things the home goes through all year long). Don’t just give back during the holidays, it needs to be done throughout the whole year. Dustin recently completed a training room: The goal is to get involved with local car clinics for new drivers and basic vehicle education such as tire pressure, changing a spare, and checking fluids. With a new training area, they hosted their first tech training event with the help of NAPA. It is also for technicians in the community to do more hands-on training. New driver clinic- changing tire, oil etc. Inspiration is followed by perspiration Family Service Day- free automotive care and repair paired with the local church, helped over 1,000 families Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/chat to learn more. Click to go to the Podcast on Remarkable Results Radio

Bob Cooper, Founder/President of Elite Worldwide Inc. A native Ohioan, Bob started his career as a technician in a struggling, Cleveland Ohio shop that he later purchased and build into one of the most successful shops in America. As a successful shop owner and experienced drag racer, in Cleveland, he started a second business and began doing performance driveline work for many of the nation’s top fuel racers. It wasn’t long after he and his family sold their Cleveland home and businesses, loaded up their race car, and moved to southern California where he developed shops that gained national recognition. Having a passion to help other shop owners, in 1990 he founded Elite; the industry leader in helping shop owners build more profitable, successful businesses, that allow them to reach their personal goals, and elevate the industry at the same time. Bob was one of the first to predict the dealership's plan to target the service business, he predicted the trend toward maintenance, the explosive growth in remanufactured components, and the trend in leasing. He is also the creator of the most commonly used sales procedures used by the top service advisors in America. He has been nominated for entry into “Who’s Who in American Business”, he is a member of the prestigious National Speakers Association, he is recognized as one of the nation’s leading authorities on both personal and career success, and he is committed to the principle of never putting money ahead of people. In addition to speaking at many of the major industry events, he has spoken worldwide to many Fortune 500 companies, private banking groups, universities and the United States Army. Listen to Bob's other episodes HERE Key Talking Points Why we all need to have clearly defined goals- establish your goals for the next year. Only 3% have defined goals. People that have goals are happier, healthier, and live longer lives. They earn on average twice the income vs the people who don’t have goals. Most people don't know what they don't know- 97% of people talk about their day-to-day lives and don’t talk about goals. People also don’t know how to set goals, fear of failure and fear of rejection. We are born with 2 genetic fears- falling and fear of loud noises, all other fears are developed fears. Many are faced with a fear of public speaking, which is a developed fear as well. Was the day successful or not successful with reaching goals Short-term goals are not used for economic gain- the purpose is to change the behavior of people. Make yourself wonder what you could do differently to reach the goal next time. Short-term goals should be daily goals. In order for short-term goals to effectively influence behavior, they only need to be reached 51% of the time. Monthly goals- the problem is you’re only rewarded for hitting that goal once every 30 days. You also risk slowing down if reaching the goal early or giving up if not close to hitting goal. Increasing sales 15% - set daily sale goals and daily car count goals, always make sure they are tracked in descending not ascending way. If your goal is $5,000 for the day and you sell $1,500, draw a line through $5,000 and rewrite $3,500. It is a new adjusted goal. Goals should always be in front of you instead of what you’ve accomplished. Write your core beliefs, what are the things that are most important to you? 8-10 core beliefs. Look at it 2-3 days later and constantly work on it for the next month. You cant set effective goals if you don’t first know who you are as a person. Share your goals with a spouse/someone who fully supports you, find the common goals together. “Give up goals” can be shared with everyone. Hiring employees is like getting married. Getting married is easy, staying married is hard. Don’t let your employee “fall out of love” with what they are doing. Don’t be afraid to set breathtaking goals, realistic goals for short-term and mid-term goals. Long-term goals should be life-changing/inspiring. “Given the difference in creativity and intelligence, I will always opt for creativity. Because anything mankind can imagine, mankind can create.” Albert Einstein Goal Setting Checklist found HERE Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: The NAPA Smart Sign, previously known as Digital Menu Board, gives your shop a professional, state-of-the-art look and feel. It’s a great way to educate and inform your customers about needed repairs and service, plus increase awareness of your current promotions. NAPA AutoCare Center that have installed a Digital Menu Board found one out of five consumers ask for a repair or service they’ve seen on the board. Targeted promotions resulted in double-digit increases. You choose the content from a library of auto care service and repair topics. The latest NAPA national promotions are downloaded to you automatically. And with the Digital Menu Board it’s easy to change your services, prices, and video content anytime you’d like. Talk to your servicing NAPA store to find out more. Click to go to the Podcast on Remarkable Results Radio

Show Notes: Requires 40 hours of training a year from his techs, service advisors, and owners Bill provides private training that brings his classes to 6 students to one trainer The power of networking The team is picking their classes and they are getting ready to split the group to provide advanced classes. Their techs average tenure is 8 years. Bill believes they stay because of the training they can’t get anywhere else. Their training program is a long-term commitment. Works with other shops in the area to spread the cost Pays a bonus each December based on the actual number of hours trained. A make your own Christmas bonus. Keeps a resume on all training completed Displays a picture goal board for every team member Paperless operation A welcome board in the lobby with all customers who are coming in that day Key tags provide status to technicians 17 bays - 5 Technicians Green - Yellow - Red Light signifies the progress of workflow in the shop Eight loaner cars Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Dan Garlock, President, CEO, Silver Lake Auto, 4 locations, WI. As a second-generation owner of Silver Lake Auto & Tire Centers, Dan Garlock developed his love of the industry, working in his dad’s repair shop from a young age. Today he serves as president and CEO, expanding the multi-shop company to 4 locations and $7 million in revenue alongside his brother Darren. Dan enjoys the challenges of evolving an established business and pushing the standards of success by investing in leading-edge technologies and great people. Dan also serves as the board of directors president for the Lutheran High School Association of Greater Milwaukee in his spare time. Scott Brown, Cardinal Plaza Shell, Springfield, VA. The second-generation owner of Cardinal Plaza Shell, a 2,700 square feet, 5 bay independent repair shop and LEVEL 5 Solutions, an automotive technology company. Celebrated 50 years in business during 2019. Scott is a Member & Past President of Virginia Automotive Association, Member of Car Care Professional Network through the ACA. and founding partner of the Blue Ocean Buying Group for independent repair shops. Listen to Scott’s previous episodes HERE Mike Bennett has been in the industry since 1985. He is an ASE Master Tech who has worked for GM as Technician, Shop Foreman, Service Manager and Service Director for 2 locations. Mike bought his current shop, Mike’s Kars, in Gettysburg, PA in 1999. It is a a four-bay shop with 3 technicians. In 2011, he became a full-time coach with Automotive Training Institute helping shop owner’s to re-engineer and grow their businesses. Mike Bennett’s previous episodes HERE. Key Talking Points The difference with CEO Group- elevate to different space/language, knowledge, understanding the role of CEO, dynamic with other CEO’s in same and different industries. Create more diversity and build and learn about yourself. Seeing possibilities and tailoring them to your business. Committed to concepts you learn. Curiosity and willingness to learn- understand impact places in your business Self-awareness of weaknesses and strengths- how do you see yourself? How does your team view you? Former Pepsi CEO “The distance between number 1 and number 2 is always constant. If you want to improve the organization, you have to improve yourself. By default, the organization gets pulled up with you.” Being more vulnerable- ask feedback about yourself from your team, what do they want as well? Avoid “Make it say uncle” strong-arm approach to initiatives CEO and COO- has developed operation leader. Developing strategy, tactics, and execution. COO group- align what the CEO is working on and execute (separate meetings with COO and CEO) Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com Are you seeing auto shops in your area get hundreds of 5-star Google reviews and are you feeling left behind because your shop only has a few? Hey look, Broadly is your answer to getting more online reviews. With more reviews, your business will rank higher in search results — and that means more customers coming into your shop every day. Broadly helps you automatically request reviews so that your customers can promote your business with just one click. When you immediately ask for a review after service, when the experience is still fresh in their mind, you’re more likely to get a 5-star positive review. Plus, asking for feedback makes your customer feel valued and more connected to your business. Isn’t that what you want a connected customer? See how Broadly can help grow your auto shop. Visit www.getbroadly.com/chat to learn more. Click to go to the Podcast on Remarkable Results Radio

Darrin Barney, Barney Brother's Off Road and Repair, Grand Junction CO. Darrin’s automotive journey began as a child working with his father on repairing and maintaining cars at the family garage. But the big turning point came when he turned 14 and his parents got him his first jeep. It was then that he realized that to keep it running he had to maintain it and take care of it. In 2003, he started his own auto repair and 4X4 business with the core business philosophy of treating every customer like a personal friend and creating the best customer experience possible. Darrin’s shop has grown to one of the biggest independently owned auto repair facilities in the state of Colorado. Darrin also has a passion for continuing education. In 2017 he was one of the first classes to graduate with his AMAM (Accredited Master Automotive Management) from the AMI. He is a current Board Member for ASA Colorado and recently became responsible for bringing the customer service piece of automotive training to his hometown in Grand Junction, Colorado. He is active in the aftermarket accessory industry and is a member of the LTAA (Light Truck Accessory Alliance), APPEX and SEMA. Darrin is a Certified High Performance Coach and enjoys helping others find success and happiness in their lives. Key Talking Points Superstars interview YOU- they don’t want a job, they want a career/opportunity. They should ask you: what is your 5-year plan? 10? Succession plan? Your A tech is probably working somewhere else. They will leave for a better opportunity, it’s not all about money. People leave people not companies Getting close to your employees- don’t be a sniper manager, be involved and interact. “50, 25, 25”- 50% the owner interviews employee, 25% the employee will review company, 25% the employee will interview the owner Most shop owners are technicians that think they could do better- but they are still a technician at heart. Growing from a technician to a business owner is crucial and often missed. Do you know where your company is going? Dream and rewrite your mission statement. Guiding principals- all the pieces that get the mission statement done. Get your team involved. Compensation plans- competitive wages, opportunistic income (above the base pay), take-home benefits (health insurance, retirement), continuing training Employee retention- live your mission statement, 10-minute team huddles to create unity and teamwork, never start your day on a sour note (no complaining) Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: NAPA AutoCare’s PROimage program makes it easy for you to make the most of the NAPA brand. A PROimage upgrade lets you maintain your shop’s identity as a reliable, locally-owned business while letting your customers and potential customers know you’re partnering with NAPA, the most recognized and trusted name in the automotive aftermarket. AutoCare Centers that have completed a PROimage exterior upgrade enjoy an average 23 percent sales increase during the first year. You can also choose to go PROimage on the interior and transform your customer waiting area from merely utilitarian to warm and welcoming. You can even get a free look by visiting www.NAPAAutoCare.com and clicking on the NAPA PROimage link under the NAPA PROimage tab. Of course, the AutoCare site is also the place to go to find out about all the advantages being part of the NAPA family has to offer. Click to go to the Podcast on Remarkable Results Radio

Guest host Keith Perkins, L1 Automotive Diagnostics and Programming, Tulsa, OK Keith also operates the L1 Automotive Training company that offers advanced level automotive training on-site and online at www.L1Training.com. See or hear a tour of his three Mobile Diag Vans Recently made a move to brick and mortar specialty shop with no advertising for clients None of his technicians need to buy any tools Keith holds the title of ASE Master Certified L1 Technician, holding ASE certifications: A1-A9, L1, L2, L3, X1, P2, and various other industry certifications He also serves as a Subject Matter Expert for ASE. Listen to Keith’s previous episode HERE Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partner: Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. By always innovating, Dorman has led the way in growing the aftermarket. Here you will see a few examples of a Dorman OE Fix. An OE FIX is a Dorman repair solution you can’t get from the original equipment manufacturer. It means they found a situation where they believe the OEM wasn’t giving repair professionals what they wanted, so we fixed it. Everything Dorman does is centered around providing customer value, both in the quality of products, and the creativity of solutions. Our engineers and designers go out of their way to save repair technicians time and save vehicle owners money. Want to really go under the hood? Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Click to go to the Podcast on Remarkable Results Radio

Bill Haas is the owner of Haas Performance Consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients now have access to Bill’s solution based focus, expertise, unique perspectives and in-depth knowledge of the industry. Services available include business management seminar development and delivery, keynote presentations, business consulting, performance coaching, and strategic planning facilitation. His career includes time as a technician, shop owner, technical trainer and most recently on the staff of the automotive industry’s oldest and largest association representing automotive service and collision repair businesses. .Bill received the Accredited Automotive Manager (AAM) credential from the Automotive Management Institute in 1996 and has been a member of the Automotive Management Institute’s faculty since 2002 Listen to Bill's other episodes HERE Key Talking Points Successor struggle- when every day is a struggle “Advanced Financial Strategies for Peace of Mind”- what is it that you need to pay attention to in business? KPI’s need to be reviewed every day, don’t wait until the end of the month. It needs to also be shared with employees. “If you don’t share, they don’t care.” Don’t make decisions without data- it lets you know what you need to work on and prioritize. Strategic thinking instead of working on many things at once. How do you know what to fix? Pause and do analysis. Make cars count vs car count. Coaches change clients- is this someone who is willing to put words into action? You need an investable business in order to retire- can’t wait until the end to start working on your business You have to want to change yourself and your business. If not don’t hire a coach or even join a networking group Focus on one particular area of concern, get it right, then move on to the next. Stop the smorgasbord of quick fixes. You can’t wait to fix the business when you want to sell or retire. It takes a few years depending on the depth of the struggle P & L statement- don’t ask your accountant how the business is doing, don’t rely on them to take the pulse of the business. Most accountants have clients in all different industries, they don’t know how to “fix” your automotive service business. Ask them to perform one job and that is to minimize your tax liabilities. Finances in your business is just a big math problem to solve Labor rate- gross profit percent on labor, labor parts split, hours per repair order Sales forecasting and budgeting- have goals, targets and expectations Connect with the show: Aftermarket Radio Network Subscribe on YouTube Visit us on the Web Follow on Facebook Become an Insider Buy me a coffee Important Books Check out today's partners: This episode is brought to you by AAPEX, the Automotive Aftermarket Products Expo. AAPEX represents the $740 billion global automotive aftermarket industry and has everything you need to stay ahead of the curve. AAPEX 2021 is in the record books and lived up to presenting leading-technical and business management training from some of the industry’s best and brightest. Now set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX - Now more than ever. This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com/carm Click to go to the Podcast on Remarkable Results Radio