carmcapriotto

Murray Voth discusses the importance of teaching and training employees instead of assuming they have common sense or knowledge. He shares personal anecdotes and observations from the automotive industry to highlight the need for employers to nurture a natural curiosity and desire to learn in their employees. He also discusses effective teaching and training methods, the importance of understanding employee strengths and preferences, and the significance of clear expectations and policies during the onboarding process. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE Show Notes Importance of Onboarding (00:01:13) Discussion on the significance of proper onboarding and the need to teach employees instead of assuming common sense. Difference between Common Sense and Common Knowledge (00:02:21) Explanation of the distinction between common sense and common knowledge, and the need to teach skills that may not be common knowledge. Teaching and Training Employees (00:03:11) Exploration of the practice of hiring "unicorns" (employees who seem to have innate knowledge) versus hiring good people and teaching them the necessary skills. The importance of teaching and training employees (00:09:01) Discussion on the assumption that employees can improve with proper training and knowledge. Assessing and affirming the fit of new employees (00:09:46) Exploring the need for shop owners to teach and assess new employees to ensure they understand the rules and principles. The effectiveness of visual sharing in coaching (00:13:08) The benefits of using screen sharing during coaching sessions to enhance learning and understanding. The Importance of Teaching and Training (00:17:13) Discussion on the significance of teaching and training employees, using personal experiences and examples. The importance of employment contracts and probationary periods (00:26:44) Explains the need for written acknowledgment of probationary periods to avoid legal issues. Onboarding process and company introduction (00:28:25) Discusses the steps involved in onboarding, including company introductions, purpose, and core values. Creating positional agreements and holding employees accountable (00:29:24) Explains the concept of positional agreements and how they help in setting expectations and holding employees accountable. The importance of employee buy-in (00:35:59) Explains how getting employees to buy into policies and procedures leads to better compliance and teamwork. Using peer pressure in a positive way (00:37:35) Discusses using peer pressure to enforce policies and get employees to understand the impact of their actions on their teammates. The need for structure and rules (00:40:56) Highlights the importance of structure, rules, and societal norms in creating a calm and peaceful environment, both in business and personal life. The best way to look after a vehicle and a client (00:43:49) Discussion on the best practices for maintaining a car and meeting client expectations in car service and repair. The importance of understanding gross profit and running a business (00:44:41) Exploration of the significance of understanding gross profit and having a clear business model for running a successful business. Debunking the notion of incentive-based pay and the responsibility of owners (00:45:34) Challenging the idea of incentive-based pay and discussing the responsibility of business owners in employee performance and financial stability. Reading for fun and retention (00:53:47) The benefits of reading for fun and trusting one's brain to remember key information from books. Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The comprehensive Automotive Industry Benchmark Report is now live! Want the full details? Dive in at www.paarmelis.com. • Decoding Top Shops: How did we determine the crème de la crème of automotive shops? Today, Hunt sheds light on the meticulous methodology behind it. Is it about the sales charts, workforce strength, or the footprint in community welfare? Learn which set of metrics defined success. • The Stark Contrast: Hunt explores the big differences between the top-performing shops and the ones that aren’t performing as well. Learn the reasons behind these disparities and get ready to be surprised by the findings! • Metrics that Matter: Technician productivity. Compensation structures. Overall efficiency. How do these parameters influence the success trajectory of a shop? Delve deep into the data-driven insights and conjectures drawn from the numbers. Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book: Download Here Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

"The art of asking the right questions: this approach, inspired by the Socratic method, helps uncover valuable insights and ensures a thorough understanding of situations. Authenticity is key in every interaction." Carm Capriotto introduces a panel to discuss the importance of listening to service advisor calls. Rena Rennebohm and Clint White are service advisor coaches, while Collin Ashin and Tyler Nichols are their clients. They discuss the benefits of reviewing recorded calls, such as identifying areas for improvement, enhancing problem-solving skills, creating a safe environment for feedback, the value of coaching, and the need for continuous improvement. Remember, the journey to self-improvement begins with a single step. Rena Rennebohm, CEO Empowered Advisor. Listen to Rena’s previous episodes HERE. Collin Ashin, European Auto Garage, Knoxville, TN Clint White, Service Advisor Coach & Shop Consultant with CWI and currently holds multiple ASE certifications. Clint’s previous episodes HERE Tyler Nichols, X-tra Mile Auto Care, Stillwater, OK Show Notes: Listening to service advisor calls (00:00:28) Discussion on the impact of listening to service advisor calls and how it improves their performance. Coaching style and empowerment (00:03:56) Exploration of the coaching style that focuses on empowerment and positive experiences for service advisors. Enhanced problem solving (00:09:20) Discussion on the benefits of reviewing recorded calls for service advisors to improve their ability to respond effectively and professionally. Drawing attention to extended silences and lazy language (00:10:25) Conversation about the importance of avoiding extended silences while speaking and the impact it has on customer confidence. Trust building and providing lessons before listening to calls (00:14:27) Explanation of the approach to establish trust and provide education and tools before giving critique on recorded calls. The Importance of Coaching and Training (00:16:41) Discussion on the value of coaching and training in various industries, using examples like Tiger Woods and football players. Working with Top Advisors (00:17:37) Exploring the concept of working with top advisors and keeping them at the top of their game. Using Scripts as a Guide (00:18:51) The benefits and challenges of using scripts in client interactions, emphasizing the need for authenticity and personalization. Improving Call Structure and Clarity (00:24:32) Discussion on the importance of having a structured call and how it helps in assessing improvement. Seeking Feedback from Spouse (00:25:15) Sharing phone calls with a spouse to get their input on how the calls sound and if they seem forced. Building the Clock Analogy (00:32:56) Explains the analogy of building a clock to illustrate the importance of not overcomplicating things in the automotive industry. Realizing You're Still a Good Advisor (00:34:17) Discusses the realization that having a coach doesn't mean you're a bad advisor, but rather an opportunity to improve and fine-tune skills. Pain Points in Listening to Calls (00:35:24) Explores the discomfort and growth that comes from listening to difficult phone calls and the benefits of having a coach to provide objective feedback. The value of consistency in customer interactions (00:48:01) Emphasizes the importance of maintaining consistent service across multiple locations for customer satisfaction. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/ Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

ADAS Systems Static/Dynamic Space Calibration Systems John Eagle Risk Management Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Click to go to the Podcast on Remarkable Results Radio

Talking Points Why Pet Peeves? They’re annoying. We don’t typically go negative, but sometimes there’s a time for it. We see them everywhere (busy billboards) - driving down the road, scrolling social, visiting websites… What turns you off when looking for a product/service? Email us. Post in our group! Think about the customer journey - from their search for you all the way to after the purchase When a phone # is not clickable on a website Seeing the same social media post on multiple profiles No way to conveniently contact the company Marketing that doesn’t match the experience Voice mail that’s full FB Ads for a shop in another part of the country Brand Confusion Not responding to a phone message or form fill Lack of CTA My Team’s Marketing Mistakes Observations Marketing that lacks cohesive messaging. Every medium is independent. Going straight for the sale Forgetting to promote your services Marketing without learning Hiring local or the cheapest Having no plan Not sharing who you are (literally and figuratively) Not knowing your audience Failing to go organic marketing Believing Google Ads will save you Stopping! I’m busy, so let me stop my marketing…. Creates panic in the long run. Not representing the entire team/shop Lacking understanding in the value of a great website/landing page Terrible phone skills How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Our panel discusses the benefits of "Today's Class" software, a key training tool for technicians and service advisors in the automotive industry. David Boyes, President of "Today's Class" explains that Today's Class uses adaptive learning technology to make training sessions accessible and tailored to the strengths and weaknesses of each team member. The episode highlights the importance of continuous training and its impact on team building and knowledge retention in the industry. David Boyes, President of ‘Today’s Class" An online learning organization that has been supporting the automotive industry for more than 20 years. Rich Young, Charlie & Rays, Essex, MD Weston and Tenise Chapman, Black Hills Tire, Rapid City, SD Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Show Notes The concept of training resume (00:01:00) Discussion on the importance of recording training attendance and assessments for technicians and shop owners. Leveraging technology for adaptive learning (00:03:42) Explanation of how adaptive learning technology is used to deliver training sessions that adjust to the strengths and weaknesses of the team. Impact of daily learning sessions and quizzes (00:06:11) Testimonials about how the daily learning sessions and quizzes have improved communication and knowledge retention among technicians. Training and Team Building (00:08:11) Discussion on the importance of training and how it leads to team building and improved knowledge levels in the shop. Motivation and Engagement (00:09:38) Exploration of how the use of technology and gamification techniques can motivate technicians and service advisors to engage in training. Adaptive Learning Engine (00:12:24) Explanation of the adaptive engine used in the training platform, which assesses individual knowledge levels and focuses on areas of weakness for personalized learning. The importance of training and knowledge reinforcement (00:16:07) Discussion on the training system that includes content, tasks, and observations, and how it helps reinforce knowledge over time. Using Today's Class for technician training (00:16:44) Examples of technicians at different levels using Today's Class for training, with a focus on electrical repairs. Benefits and challenges of implementing Today's Class (00:18:04) Discussion on the reactions and experiences of employees when implementing Today's Class in an automotive shop. The importance of grooming and teaching youth in the industry (00:24:23) Discussion on the need to bring in and develop young talent in the automotive industry. The need for effective systems to train and progress technicians (00:24:38) Exploration of the lack of good systems to take technicians from a low level to mastery, and the importance of continuous improvement. The challenge of retention rate in traditional training methods (00:26:13) Discussion on the low retention rate in conventional training methods and the potential of using technology to reinforce learning and improve retention. Training as a Tool (00:32:13) Discussion on the use of training as a tool for employee development and the challenges of getting technicians to engage in training. Recruiting Younger Technicians (00:36:45) The potential of Today's Class as a tool to attract younger technicians to the automotive industry and showcase the industry's commitment to training. Training for service writers (00:41:26) The shop owner highlights the unexpected benefits of Today's Class app in training service writers and improving their automotive knowledge and people skills. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind In this podcast episode titled "The Weekly Blitz," Coach Chris Cotton discusses the importance of Key Performance Indicators (KPIs) in running a successful auto repair business. He emphasizes the importance of tracking the average estimate as a crucial KPI impacting labor hours per repair order and overall productivity. Coach Chris shares his personal experience of realizing the value of tracking the average estimate in his own shop, leading to improved services and increased sales. The importance of average estimate [00:02:24] Explains why average estimate is a crucial KPI and how it impacts labor hours per repair order and productivity. Tracking average estimate and unsold work [00:04:34] Discusses the importance of tracking average estimate and how it helped identify unsold work worth millions of dollars. Average repair order goals and closing ratio [00:07:54] Explains how to determine average repair order goals based on labor rate and the importance of closing ratio in achieving those goals. The Power of Knowledge and Collaboration [00:11:07] Importance of understanding numbers and collaboration for success in auto repair business. Continued Support and Actionable Insights [00:11:59] Commitment to being a resource, encouraging subscription, sharing, and leaving reviews for the podcast. Message of Continuous Improvement [00:12:47] Encouragement to keep learning, growing, and striving for success in the auto repair industry. Mentions with timestamps: 1. Shop Marketing Pros - Top tier marketing for top tier shops - Website: [shopmarketingpros.com](https://shopmarketingpros.com/) - Timestamp: 00:00:06 3. Profit Gateway - Tool used to track KPIs - Timestamp: 00:02:24 4. Average Repair Order Goal - Mentioned as an important metric - Timestamp: 00:03:35 5. Closing Ratio - Mentioned as an important metric - Timestamp: 00:06:52 Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind Click to go to the Podcast on Remarkable Results Radio

Ever wondered what makes a leader truly great? Joe Marconi discusses the value of being approachable. Connecting with your employees on a personal level, asking about their life outside work, genuinely caring – it all contributes to a positive work environment. Remember, leadership is a constant learning process. Let's nurture empathy, be open to self-reflection and keep the balance between old school values and new school flexibility. Joe Marconi, Executive Council Member, Elite Worldwide. Auto Shop Owner. Joe’s Episodes HERE. Show Notes: Don't Expect Your Employees to Leave Their Problems at Home (00:04:11) Discussion on the importance of understanding and empathizing with employees' personal problems and how it can affect their work performance. Approachability and Building Relationships (00:08:38) Importance of getting to know employees on a personal level and being approachable as a leader. Leadership and Empathy (00:09:30) Learning to have empathy and be a sounding board for employees, and the importance of self-reflection as a leader. Blending Old School with New School (00:12:05) The need to blend old school values, such as punctuality and accountability, with new school flexibility. Honesty and Integrity (00:16:09) Discussion on the importance of honesty, integrity, and ethics in leadership and business culture. Leadership and Responsibility (00:17:05) Exploration of the role of leadership in setting an example and taking responsibility for oneself and the team. Redefining A-Rated Technicians (00:18:49) Conversation about the need to redefine the qualifications and specializations for A-rated technicians in the modern automotive industry. Retention and Career Path (00:24:18) Discussion on the importance of retention and providing a clear career path for employees. Selling Your Business (00:28:11) Advice on preparing a business for sale and the importance of having everything in place. Four Day Work Week (00:30:40) Discussion on the four day work week and its suitability for different businesses. Considering the ability of employees to handle responsibilities in the owner's absence (00:33:09) Joe discusses the importance of having capable employees who can effectively manage the business when the owner is not present. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Carm Capriotto introduces a special edition of Remarkable Results Radio featuring the Joe's Garage training bay at AAPEX that provides training and career opportunities this fall. Our panel discusses the unique opportunity at Joe's Garage, where they will bring together people from distribution, trainers, shop owners, and lead technicians to work on vehicles in real time. They also discuss the importance of quality parts, attracting the youth to the industry, professionalism, continuous learning, and the impact of attending AAPEX. They are passionate about the future of the automotive industry and encourage young talent to join. Jason Rainey, Vice President, NAPA Auto Care. Jason’s previous episodes HERE Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE. Frank Scandura, Frank’s European Service, Las Vegas, NV. Frank’s previous episodes HERE. Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Vic Tarasik, CEO of Shop Owner Coach. Vic’s previous episodes HERE. Show Notes The Training Bay at AAPEX (00:00:01) Discussion about Joe's Garage, a teaching and repairing opportunity at AAPEX, and the upcoming service awards. Bringing Industry Professionals Together (00:02:11) Explaining the unique opportunity at Joe's Garage to bring together people from distribution, teachers, shop owners, and lead technicians to work on vehicles. Benefits and Opportunities (00:04:15) Discussion about the benefits of attending AAPEX, including exposure for products, software demonstrations, and the opportunity to help veterans and educate the next generation. The push for skilled trades (00:08:48) Discussion about the opportunity and importance of skilled trades in the industry, and the potential career path for students. The bridge between generations (00:09:49) Exploring the role of experienced technicians and shop owners in mentoring and fostering the younger generation in the industry. Challenges of organizing the event (00:11:46) Discussion about the challenges faced in bringing together various industry stakeholders and working towards a common vision for the event. The importance of quality parts (00:16:47) Encouraging suppliers to make better parts to avoid returns and ensure customer satisfaction. The role of NAPA in the industry (00:17:20) Acknowledging NAPA's support and their understanding of the importance of selling good parts for good money. Promoting career opportunities in the automotive industry (00:18:40) Highlighting the various career paths available in the industry and the need to attract and retain young talent. The importance of introducing young talent to the automotive industry (00:24:56) Discussion on the value of encouraging young individuals, particularly sons, to pursue a career in the automotive industry. The professionalism and growth of the industry (00:26:36) Emphasis on the need for professionalism and growth within the automotive industry, and the role of events like Joe's Garage in promoting these values. The transformative impact of attending AAPEX (00:29:36) Personal testimonies on the transformative impact of attending AAPEX, including gaining knowledge, improving oneself, and discovering opportunities within the industry. Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Do you recall episode 49, about the Automotive Industry Benchmark Report? Well, its release is fast approaching! Today, Hunt goes deeper into the origins of the report, the questions posed, and a sneak peek at some (surprising) discoveries. Nuanced relationships, direct or inverse, between different variables and metrics in the automotive industry. Linking Labor Rate and Profit: One key highlight from the report is the insight on the Overall labor rate and its correlation with profit. Were there notable differences between different locations? Sales vs. Profit Growth: We also explored a vital question: Is there a direct link between escalating sales and an increase in profit as a percentage of sales? Our findings might surprise you. Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book: Download Here Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Fernando Miranda, Aleta and Kevin Delaney and Jeremy Behling discuss their participation in the Transformers 2022 Summit in Cancun, where they took part in a team-building "Build a Bike" activity. The panel share heartwarming stories of giving bikes to local students in need and sponsoring their education. They emphasize the importance of philanthropy and how it can have a positive impact on both the community and business. Carm encourages listeners to have a giving heart and take action to help others. The episode aims to inspire listeners to make a positive impact in their own communities. Fernando Miranda, VP Transformers Institute Kevin and Aleta Delany, Europro Autohaus, Kelowna, Canada Jeremy Behling, Yampa Valley Tire Pros, Steamboat Springs, CO Show Notes: Paying it Forward and Philanthropy (00:01:16) The panel discusses the importance of giving back to the community and highlights the Build a Bike program at the Transformers conference in Cancun. The bike donation and meeting the students (00:08:14) Describes the emotional experience of giving bikes to students and the impact it has on their lives. Finding out about the student's college plans (00:09:10) Discusses the conversation with the student about her plans to become an accountant and the potential for future opportunities. Matching the donation and sponsoring the student (00:11:46) Explains how Jeremy matched the donation made by the Transformers team and how Aleta and Kevin sponsored the student directly for four years of college. The importance of giving back (00:17:41) Discussion on the motivation behind philanthropy and the impact it has on individuals and communities. Financial success vs. helping others (00:19:00) Exploration of the fulfillment and positivity that comes from helping others, even if it may have a negative impact on financial success. The power of giving first (00:21:30) Personal experience of how giving back and donating money led to a positive shift in cash flow and overall business success. The universe taking care of you (00:27:38) Exploration of the belief that giving to others leads to receiving from the universe. Challenging listeners to make a difference (00:28:46) Encouragement to take action and make a positive impact in their communities. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/ Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Collin Draker discusses his YouTube channel and the issues he has faced in the automotive industry. He also discusses the flat rate pay system, the lack of quality control in certifications, and the need for better training and compensation for technicians. The rise of Collin Draker's YouTube channel (00:00:12) Collin Draker discusses his YouTube channel and the various automotive-related content he creates. Collin's frustration with the automotive industry (00:01:45) Collin explains why he made a video expressing his dissatisfaction with the industry and the response it received. The issues with the flat rate pay system (00:03:47) Collin discusses the challenges and stress caused by the flat rate pay system in the automotive industry. Issues with flat rate system (00:07:32) Exploration of the negative impact of the flat rate system on technicians and the overall culture in the automotive industry. Lack of career progression in auto repair (00:11:09) Concerns about the lack of a clear career path and proper training for technicians in the auto repair industry. Certifications and Apprenticeships (00:13:18) Discussion on the value and flaws of trade school certifications and apprenticeships in the automotive industry. ASE Certification and its Limitations (00:14:47) Exploration of the voluntary nature of ASE certification and how it may not always be valued or required by shops. Lack of Integrity and Quantity over Quality (00:17:15) Concerns about the lack of integrity in the trade, prioritization of quantity over quality, and the impact on technicians' job security. The issue of paying technicians to attend training (00:21:03) Discussion on whether technicians are being paid to attend training and the importance of incentivizing them. The debate on training occurring during work or personal time (00:23:19) Exploration of whether training should be done during work hours or if it's reasonable to expect technicians to spend personal time on it. The perfect pay structure (00:28:30) Discussion on the ideal pay structure for mechanics, including the preference for a salary with a production bonus. Tool reimbursement program (00:30:23) Exploring the idea of a tool reimbursement program where the shop pays for the mechanic's tools, with considerations for ownership and care. Maximizing expendable income (00:34:27) Considering compensation packages that maximize employees' expendable income, including the potential benefits of a tool allowance. The cost of scan tools and programming (00:35:41) Discussion about the expenses of scan tools and programming in the automotive industry, including the challenges faced by independent shops. The importance of tool allowances (00:38:39) Exploration of the benefits of tool allowances provided by employers and how it can alleviate financial strain on technicians. Compensation for training apprentices (00:42:59) Consideration of the need for additional pay incentives for technicians who are asked to train and mentor apprentices, taking into account the impact on productivity and the shop's investment. The shop's investment (00:43:36) Discussion on whether the shop or the employees should invest in training new technicians. Technician taking a loss (00:44:28) Exploring the idea of the technician sacrificing productivity and taking a loss in order to help the business in the long run. Getting out of the automotive industry (00:47:10) The challenges and difficulties of trying to transition out of the automotive industry into a different field. Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

The only way to ever have a truly successful business is to manage your money like a professional money manager. I’ve never been great at managing money, but despite that fact I’ve become very good about doing this thing that simply doesn’t come naturally to me, and it’s made an incredible difference in my business. I want you to do the same because I see the impact it has made on my life, my team, and our clients. It wasn’t easy, but it’s been worth it, and I continue to improve every day. Listen in and hear my plea for you to become an ace at managing your business’s money as well as your personal finances. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes with Timestamps The importance of managing money (00:01:03) The significance of managing money in both business and personal life, and how it relates to the profitability of a business. Money mismanagement in a church (00:01:57) Brian shares a personal experience of money mismanagement in their church, highlighting the potential negative impact it can have on the overall purpose of the organization. Understanding the true financial health of a business (00:05:18) The limitations of relying solely on the profit and loss statement (P&L) to assess the profitability of a business, emphasizing the importance of considering other factors such as taxes, debt service, and assets on the balance sheet. Managing Money and Operational Expenses (00:07:11) Understanding the difference between operational expenses and assets, and the impact on profitability. Debt Service and Profit Margin (00:08:05) The impact of debt service on profit margin and the misconception of making money based on P&L. Profit First System (00:09:53) Implementing the Profit First system for better money management and its positive impact on the business. The importance of managing personal finances (00:14:50) The need to manage personal finances effectively and the benefits it brings to business owners. The role of a CFO in managing personal finances (00:15:48) How having a CFO can help in preparing reports and managing personal finances efficiently. The value of outsourcing accounting services (00:17:43) Brian encourages business owners to lean on outside services, such as accounting professionals, to handle financial aspects of their businesses. The importance of a 20% profit margin (00:20:37) The industry standard of maintaining a 20% profit margin and the significance of running a healthy business. Balancing profitability and employee raises (00:21:33) The challenge of giving employees raises while maintaining a 20% profit margin and the importance of making decisions that prioritize the health of the business. The benefits of running a healthy business (00:23:22) The positive impact of running a healthy business on employees, clients, and the ability to provide quality service and warranties. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Let's dive into the electrifying world of Electric Vehicles (EVs). Corey Glassman, an EV consultant with Automotive Service Excellence (ASE), brings his wealth of experience to the table, shedding light on the importance of EV certification and electrical safety. Corey discusses the power of certification, the levels of EV certification, electrical safety training and the importance of respecting the potential risks associated with working on EVs. Corey Glassman, EV Consultant, ASE. Show Notes The development of EV certifications (00:02:23) Corey Glassman discusses the history of electric vehicles and the need for standardized safety procedures for working on electrified vehicles. The importance of electrical safety in the automotive industry (00:04:04) Corey emphasizes the importance of electrical safety in all aspects of working on electrified vehicles, including voltage levels, current, and potential hazards. The introduction of level one and level two certifications (00:06:18) Corey explains the two certifications developed for the automotive industry: level one for service advisors and level two for technicians, and how they address different aspects of electrical safety. The importance of personal protective equipment (PPE) (00:15:11) Corey emphasizes the importance of using proper electrical safety gloves and PPE when working on electrified vehicles to prevent electrical accidents. The importance of EV certifications (00:18:27) Discussion on the significance of EV certifications for personal safety and the need for standardized safety procedures. Preparing for the rise of EVs (00:19:41) Exploring the inevitability of EVs in the automotive industry and the need for shops to have technicians with EV certifications. Understanding electrical safety (00:20:41) Highlighting the importance of understanding electrical safety procedures and response mechanisms in dealing with potential incidents. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

The Brakes for Breasts campaign, every October, supports breast cancer vaccine research at the Cleveland Clinic. The co-founders of the campaign, Leigh Anne Best and Laura Frank, discuss the importance of finding a cause that aligns with their values and the challenges of funding vaccine research. They discuss the initiative and how it raises funds for breast cancer research by offering free brake pads to customers in October. Dr. Justin Johnson from the Cleveland Clinic talks about the importance of a vaccine trial for triple negative breast cancer. Jennifer Davis, the first recipient of the vaccine trial, shares her experience. Our panel emphasizes the importance of community support and the potential of the vaccine trial to revolutionize cancer treatment. We are challenging the industry to reach a goal of $369,000 or even $400,000 for this year and to involve at least 500 shops. This is a simple and effective program to offer to your customer and to anyone involved to tour the lab and see the impact of their contributions. The start of the Brakes for Breasts initiative (00:01:11) Introduction to the Brakes for Breasts initiative and the goal of raising $400,000 and getting 500 shops signed up. Explanation of the Brakes for Breasts program (00:06:24) Explanation of how the program works, including giving customers free brake pads and donating 10% of the brake job cost to the Cleveland Clinic breast cancer research program. The lab tour and check presentation (00:08:48) Discussion about the visit to the Cleveland Clinic lab and the check presentation for breast cancer research. Jennifer's experience with the breast cancer vaccine trial (00:10:55) Jennifer shares her experience as the first recipient of the breast cancer vaccine trial, including the side effects and her motivation to participate. The importance of getting involved (00:16:55) Discussion about the enthusiasm and commitment of automotive repair shops to participate in the Brakes for Breasts campaign. Ways to support the campaign (00:17:22) Information about the resources available on the campaign's website to help shop owners engage their vendors and promote the campaign. The importance of early treatment (00:25:22) Discussion about the delay in treatment and the potential impact it had on the recipient's ability to participate in the vaccine trial. The impact of the vaccine on the recipient's perspective (00:26:00) Jennifer Davis shares how receiving the vaccine has shifted her perspective on life and given her hope for the future. Thanks to our Partner, Technician Find If you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a 'Single Stop To Staff Your Shop.' http://www.technicianfind.com Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast aimed at providing valuable knowledge and strategies for running a successful independent auto repair shop. He discusses the potential profitability of these shops when managed correctly but acknowledges that many struggle to make a profit. Coach Chris describes his ideal business and emphasizes the importance of creating a path for employees to earn upwards of $100,000 annually. He also discusses the potential for shops to increase revenue by expanding operations. The episode concludes with Coach Cotton expressing gratitude and inviting listeners to engage with the show. The profitability of independent auto repair shops [00:01:07] Discussion on the profitability of independent auto repair shops and the potential for high net profit margins. The ideal business for an independent auto repair shop [00:02:27] Description of the ideal business model for an independent auto repair shop, including sales volume, net profit margin, and owner's salary. Factors affecting profit margins and barriers to success [00:05:35] Explanation of the importance of gross profit, labor and parts margins, fixed costs, and potential barriers to achieving desired profit margins. The commitment to learning and growth [00:10:51] Gratitude for listeners' commitment to learning and growth, and the importance of making strategic decisions and continuous education. Continued support and engagement [00:11:50] Encouragement to reach out with questions or topic suggestions, and the importance of listener input in shaping the show. Wishing for continued success [00:11:50] Closing remarks emphasizing the importance of continuous improvement and wishing for the listeners' continued success in the auto repair industry. The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency Click to go to the Podcast on Remarkable Results Radio

Jon Kloosterman, the Director of Operations at West Side Service in Zeeland, discusses their recent acquisition of a business and their approach to training and retention of technicians. The acquired business had been a pillar in the community for 72 years and was ready for a change in ownership. Jon also highlights the importance of maintaining professionalism and focusing on the right KPIs in your business. Jon Kloosterman, Director of Operations, WestSide Service, Zeeland, MI. Jon’s previous episodes HERE Show Notes: The acquisition of the business (00:03:49) Discussion about the recent acquisition of an existing business and the reasons behind it. Renovations and community response (00:04:16) Talk about the renovations being done to the building and the positive response from the community. Training and retention of technicians (00:05:20) Conversation about the training process for technicians, including shadowing experienced technicians and the apprentice program. The importance of consistent DVI format (00:09:34) Discussion on the need for consistent digital vehicle inspection (DVI) format to ensure uniformity in the pictures taken and information provided to service advisors. Labor vs Service (00:12:12) Exploration of the concept of using the term "service" instead of "labor" to shift the focus from labor rates to the overall service experience. Professionalism and image (00:15:42) Emphasis on the significance of professionalism and image in the automotive repair industry, including the impact on customer perception and attracting higher-end clientele. The apprenticeship program and communication between service manager and shop foreman (00:18:41) Discussion on the relationship between service manager and shop foreman, responsibilities of apprentices, and communication within the team. Effective labor rate as a key performance indicator (KPI) (00:19:31) The importance of effective labor rate as a KPI and its position in the list of critical KPIs. Average opportunity as the most consistently watched KPI (00:20:23) Explanation of average opportunity as a KPI and its connection to the back room and service team's inspections and estimates. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Luke Murray discusses the upcoming training conference organized by the Automotive Service Councils of California (ASCCA) including the growth of the conference over the years, the fundraising event for the Automotive Service Council Education Foundation (ASCEF), and the importance of training in the automotive industry. Luke shares details about the conference program and how feedback from shop owners helps determine the topics and content. He also discusses the value of repetitive training and the benefits of attending conferences regularly. Luke highlights the goals of the conference and the opportunity for new members to join ASCCA at a discounted rate. Luke Murray, Manager of Customer Training, WTI. Show Notes ASCCA (Automotive Service Counsils of California) Training Conference, Costa Mesa, CA, September 8-20, 2023. The Growth of the Training Conference (00:02:15) Discussion about the expansion of the ASCCA's training conference from a one-day event to a three-day event. Fundraising Event for ASCEF (00:02:29) Details about the fundraising event for the Automotive Service Council Education Foundation (ASCEF) and how it supports youth scholarships in the automotive industry. Importance of Training in the Automotive Industry (00:06:17) Highlighting the significance of training in the automotive industry and the benefits of attending training events for both management and technical skills. The Importance of Member Feedback (00:08:18) Discussion on the need for member input to determine training topics and content for the conference. The Value of Repetitive Training (00:11:30) Importance of repeating training classes to stay updated and learn new information, with examples of how classes evolve over time. The conference goals and member benefits (00:17:18) Luke discusses the goals of the conference and how it aims to benefit the member base by providing training that can be applied immediately in their jobs and businesses. Introduction of the current ASCCA president (00:17:57) Luke introduces Lee Chesnin as the current president of ASCCA. Opportunity to join ASCCA and get involved (00:19:57) Luke mentions the opportunity for shops in California to join ASCCA at a temporary or introductory membership rate, allowing them to experience the benefits and attend the conference. He also encourages current members to get involved by joining committees and witnessing the behind-the-scenes workings of the association. Thanks to our Partners, AAPEX and NAPA TRACS. Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 - Nov 2, 2023, AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

Join our panel as they share insights on the importance of courage, different leadership styles, the need for tough conversations, and the role of coaching and mentoring in developing courage in teams. The panelists emphasize the importance of effective communication, training, and providing individuals with the tools and confidence to make courageous decisions. They also discuss the need for leaders to make tough decisions even when uncomfortable. Jon Kloosterman, Director of Operations, WestSide Service, Zeeland, MI. Jon’s previous episodes HERE Jarred Downs, Steve's Automotive Specialists, Salt Lake City, UT. Alex Cronin, Ulmer’s Auto Care, Cincinnati, OH. Show Notes: Courage in Leadership (00:00:01) Discussion on the importance of courage in leadership and the different styles of leadership. Teaching Courage (00:04:19) Exploration of how to teach and develop courage in teams and the role of coaching and mentoring. Tough Conversations (00:06:33) Importance of having tough conversations as a leader and the need for transparency and clear expectations. Courage in Communication (00:08:59) The importance of checking if messaging got through and the need for leaders to visit stores and have conversations. Building Courage through Training (00:09:52) The impact of having proper procedures and training in place on an individual's ability to make courageous decisions. Confidence and Ownership (00:13:08) The relationship between confidence, ownership, and courage in making courageous decisions. Courage in Leadership (00:18:20) Discussion on building courage in service managers through coaching and empowering them to make decisions within company boundaries. Customer Experience Strategy (00:19:16) Exploration of the discretion given to service advisors to make decisions that prioritize customer satisfaction, with post-situation analysis for improvement. Tough Calls and Courage (00:20:21) Highlighting the importance of having the courage to make tough decisions for the benefit of the company, team members, and individuals, rather than relying solely on self-confidence. Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/ Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com Connect with the Podcast -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

This week, Hunt talks ROTH Retirement: • What is the difference between a ROTH IRA and a ROTH 401K? What are the benefits and drawbacks to each? • How does taxation differ based on age? If I you are over versus under 50 years old, how does this affect contributions? • How do personal goals and tax rates affect which retirement account makes the most sense? • If you have kids, how can you help them by starting a ROTH IRA while they are young and how can this impact them later? Thanks to our partners, NAPA TRACS and Promotive Visit NAPATRACS.com and GoPromotive.com Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Get a copy of my Book: Download Here Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Matt Fanslow discusses his concerns about relying too heavily on databases and artificial intelligence in automotive diagnostics. He emphasizes the potential long-term repercussions of this reliance on critical thinking skills and reasoning. He also brings up the issue of flat rate pay and how it can affect diagnostic work. He also mentions the challenges when a database lacks information on newer cars or technologies. This episode is a reminder of the importance of maintaining a balance between utilizing technology and preserving our critical thinking skills in the automotive industry. The dangers of relying on databases and artificial intelligence (00:00:12) Matt discusses his concerns about relying too heavily on databases and artificial intelligence in automotive diagnostics and the potential long-term repercussions of this reliance on critical thinking skills and reasoning. Issues with flat rate pay and diagnostic work (00:01:22) Matt talks about the flaws of flat rate pay and how it can affect diagnostic work. The example of misdiagnosing a Chrysler vehicle issue (00:05:19) Matt gives an example of a Chrysler vehicle issue, highlighting the importance of developing diagnostic skills instead of solely relying on databases. The Potential Repercussions of Database Reliance (00:09:54) The potential long-term repercussions of relying on databases and not developing diagnostic skills. The Limitations of Databases and Artificial Intelligence (00:10:54) The limitations of databases and artificial intelligence, using the analogy of people getting lost without GPS. The importance of balancing short-term gains and long-term losses (00:20:17) Matt emphasizes the need to consider the long-term consequences of relying on databases and technology and suggests taking short-term hits for long-term wins. Thanks to our Partner, NAPA AUTOTECH napaautotech.com Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel HERE Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than visuals and marketing. That’s what we’re talking about in this episode of The Auto Repair Marketing Podcast. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops The Definition of a Brand (00:00:10) The hosts discuss the components of a brand and emphasize that it is more than just a logo, colors, and fonts. The Importance of Branding (00:01:25) The hosts highlight the significance of branding as the foundation of a company and its role in shaping how people perceive the business. Examples of Successful Brands (00:03:55) The hosts mention Harley Davidson and the 30A lifestyle brand as examples of brands that have successfully created a distinct identity and lifestyle for their customers. The power of a brand (00:07:12) Discussion on how a brand can evoke emotion and create a sense of identity for people. Chick-fil-A's brand and customer service (00:09:00) Exploration of Chick-fil-A's brand and its emphasis on warm, friendly, and welcoming customer service. Dirty Dicks' brand and intentional rudeness (00:12:08) Mention of a restaurant called Dirty Dicks, known for intentionally insulting and being rude to customers as part of their brand. Creating a Brand Identity (00:13:33) Discussion on the importance of creating a brand identity and how it goes beyond just designing a logo. Being Female Friendly (00:14:10) The hosts share their experience of creating a brand around being female friendly and the positive impact it had on their business. Building a Brand (00:16:43) Tips on building a brand, including the importance of self-promotion and defining the feelings and expectations customers should have. The importance of brand integrity (00:19:47) Discussion on how a strong brand identity requires living up to core values and maintaining integrity. Sticking to your brand essence (00:20:47) Emphasis on the need to commit to your brand and avoid negative changes that may compromise its essence. Sponsorship and conclusion (00:21:06) Acknowledgment of RepairPal as the sponsor and a closing message about the podcast and the Aftermarket Radio Network. How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros Questions/Ideas - [email protected] Aftermarket Radio Network Click to go to the Podcast on Remarkable Results Radio

Our panel from NAPA AutoTech Training, discuss key insights regarding the pivotal role of continuous training in the automotive aftermarket industry. What are the challenges of learning technical material after a demanding workday and is there the need for tailored training sessions that consider the environment and attention span of technicians? The NAPA Apprentice Program was highlighted for its self-paced approach, allowing apprentices to earn multiple ASE certifications in a span of two years. Beyond training, the panel stressed the significance of investing in technicians and the consensus emerged that prioritizing attitude and work ethic in technician hiring, rather than just skill sets, equals a successful workforce. Allen Bass, Regional Manager, NAPA AutoTech Training Randy McClure, Regional Manager, NAPA AutoTech Training Scott Kochetta, Director, NAPA AutoTech Training Sales & Business Development Show Notes Daytime vs Nighttime Training (00:01:31) Discussion on the effectiveness of daytime and nighttime training sessions and the challenges faced by technicians attending training after work. Importance of Instructor Training (00:04:09) The importance of keeping instructors trained and up-to-date to ensure they can effectively engage and teach students. Investment in EV Training (00:06:13) The challenges and investments involved in developing training content for electric vehicles and the increasing prevalence of EVs in the automotive industry. The Build a Tech Program (00:08:55) Discussion on the importance of the Build a Tech Program in training technicians and providing them with career opportunities. The Apprentice Program and its Benefits (00:16:46) Explains the competency-based curriculum of the apprentice program, the certifications earned, and the benefits for shops. Learning Management Systems and E-Learning Library (00:19:07) Discusses the importance of a good learning management system (LMS) and the integration of the apprentice program and e-learning library. Virtual Training and its Importance (00:21:45) Explores the significance of virtual training, its reach, and the need for it in areas where physical attendance is not feasible. Training Equates to Retention (00:26:24) Discussion on the importance of training and how it leads to employee retention and positive culture. Selling the Value of Training (00:27:43) The challenges of convincing shop owners to invest in training and the long-term benefits it brings to the business. Hiring for Attitude and Work Ethic (00:30:46) Emphasizing the significance of hiring technicians based on their attitude, work ethic, and willingness to learn, rather than just their skill set. The importance of investing in training (00:35:06) Discussion on how training is not just an expense but an investment in the future of the business and the technician. Personal satisfaction in helping others (00:36:04) The fulfillment and satisfaction that comes from teaching and helping technicians improve their skills and future prospects. Encouraging shop owners to invest in training (00:37:14) The importance of shop owners taking a leap of faith and investing in training for their technicians, with a story analogy to emphasize the point. Thanks to our Partner, NAPA AUTO CARE Learn more about NAPA AUTO CARE and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio

In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of working smarter, not harder, in the auto repair industry. He shares a personal anecdote about upgrading his bike. Coach Chris introduces a case study of a shop in Virginia that he believes can achieve great success with the right strategies in place. He plans to focus on productivity and HR-related matters to help the absentee owner make the shop thrive. Coach Chris encourages listeners to reach out for help and emphasizes the power of knowledge and collaboration in driving success. The Swell of a Great Day [00:01:02] Coach Chris Cotton shares his positive experience of starting the day with a bike ride and the hope for a great day. New Case Study [00:03:19] Coach Chris Cotton introduces a new case study of a client who found their podcast and is seeking help to improve their profitability. Identifying Issues [00:05:37] Coach Chris Cotton discusses the starting numbers of the client's shop in Virginia, including labor rates, technician pay, and low effective labor rate. Improving productivity and HR support [00:11:15] Discussion on increasing productivity, conducting inspections, and providing HR support in a small auto shop. Assisting absentee owners [00:12:18] Assistance provided to an absentee owner who wants to make their shop successful for their employees. The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind Connect with Chris: [email protected] 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency Click to go to the Podcast on Remarkable Results Radio

Rick Levitan shares his experience and insights on real estate in the automotive industry. He discusses the importance of developing a strategy when expanding and finding new locations, as well as various methods for finding potential sites. Rick advises against falling in love with a specific location and highlights the option of leasing with an option to buy. He also discusses the role of real estate investment trusts (REITs) and the importance of demographics when considering a new location. Rick emphasizes the need for careful planning, good advisors, and transparency when acquiring a business or property. Rick Levitan, Managing Director, Auto Stream Car Care, MD. Show Notes: Searching for the Next Location (00:06:07) Rick discusses various methods for finding new locations, including online websites, business brokers, real estate brokers, vendor connections, employee referrals, and driving around to scout potential areas. Identifying Markets and Opportunities (00:07:51) The importance of identifying target markets and opportunities, but also highlight the need for flexibility and evaluating the financial feasibility of each site. Buying vs Leasing Real Estate (00:08:50) The discussion explores the preference of most shop owners to buy real estate upfront, but acknowledges that market conditions and location factors may necessitate a mix of leased and fee properties. The importance of demographics (00:11:18) Discussion on the significance of demographics in determining the location for a new shop and the factors to consider. The evolution of competition in the automotive repair industry (00:14:10) Exploration of how competition has become less of a concern over the years and the focus on improving operations and customer service. The site potential rating worksheet (00:15:51) Introduction to a tool used to evaluate potential locations based on various factors and assign a numerical rating for comparison. The importance of having good advisors and attorneys in acquisitions (00:20:15) The need for good advisors, including attorneys and CPAs, to navigate the legal and financial aspects of acquiring a business. Strategies for informing employees and customers during a business transition (00:21:51) Strategies for smoothly transitioning employees and customers during a business acquisition, including waiting to rebrand and being transparent with employees. The importance of a pro forma (00:27:38) Discussion on the significance of using a pro forma and where to find templates online. Factoring in upgrades and negotiations (00:28:22) Exploration of the costs associated with rebranding, equipment upgrades, and negotiating the price based on necessary repairs. Learning curve in growing a multi-shop operation (00:30:12) Insights into the challenges and learning experiences when expanding from one shop to multiple locations. Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour Connect with the Podcast: -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio