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Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at Vision Hi-Tech Training & Expo 2025, two attendees of a communications class, led by Chris Cloutier and Craig O'Neill, were chosen as the top speakers during a Toastmasters style mock run-through. Their heartfelt and authentic stories resonated so strongly with the audience that they were invited to share their experiences on the podcast. What began as a simple role-play exercise turned into a powerful conversation about the role of communication and relationship building in the automotive shop industry. Our guests reflect on the value of active listening, vulnerability, storytelling, and how these traits fuel strong leadership and team culture in repair shops. This episode is a reminder that sometimes the most meaningful moments are unplanned, and communication is at the heart of every successful business. Corey Evaldi, Olmstead Auto Care, Olmstead Falls, OH. Listen to Corey’s Episodes HERE. Allen Garcia, A+ Auto & Diesel, Syracuse, KS Show Notes: Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Guest Introductions (00:00:00) Toastmasters Roleplay Overview (00:01:37) Importance of Communication (00:03:00) Corey's Speech Experience (00:03:57) Alan's Leadership by Example (00:05:03) Value of Communication (00:07:30) Vulnerability in Communication (00:08:08) Corey's Emotional Connection (00:15:01) Building Relationships (00:17:35) The Value of Training (00:19:12) Energy and Growth (00:22:04) Comfort Zone and Growth (00:24:03) Toastmasters Experience (00:25:45) The Importance of Storytelling (00:27:14) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive Tariffs might sound like a foreign concept—until they hit home. In this episode of Business by the Numbers, Hunt breaks down the real-world impact tariffs can have on your auto repair shop, using a powerful shop-vs-shop analogy to explain rising costs, disappearing jobs, and economic ripple effects. Whether you're in the weeds of part pricing or just trying to make sense of the news, this episode gives you the context you need. Here’s what you’ll learn in this episode: Why tariffs are making headlines—and how they could impact part costs in your shopWhat the “free market” really looks like when safety and environmental regulations aren’t equalThe economic chain reaction that can crush local businesses and communitiesHow tariffs influence pricing, profits, and technician availability in the long termA breakdown of how the U.S. tax system evolved from tariffs to income taxes—and why that matters now Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Want to create marketing that actually excites your customers and keeps them coming back for more? In this episode, host Brian Walker and co-host Kim Walker sit down with Robert Morton from Panhandle Eurotech to uncover how a simple treasure hunt turned into a marketing powerhouse, boosting website traffic, improving SEO rankings, and creating a stronger connection with their community. Robert shares how his shop designed a treasure hunt that got people actively searching for clues, engaging with their website, and following their business more closely than ever before. From increasing customer interaction to enhancing their shop’s online visibility, this strategy has proven to be a game-changer. You'll hear wild stories from past treasure hunts, how people got hooked, and why this strategy keeps working time and time again. Plus, we dive into the impact of gamification, creative ways to engage your audience, and how to build a marketing strategy that actually works for your shop. Don't miss this episode, tune in now and start thinking outside the box with your marketing! 🚀 Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at RepairPal.com/shops. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love. Lagniappe (Books, Links, Other Podcasts, etc) Panhandle Eurotech Show Notes with Timestamps How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Recorded at the 2025 Institute Summit, workplace culture expert Dr. Jessica Kriegel discusses her data-driven framework for boosting business performance through clarity, alignment, and accountability, anchored by her "Results Pyramid," which highlights how beliefs and experiences shape outcomes. The discussion unpacks what truly defines organizational culture, the power of storytelling to inspire change, and challenges common generational stereotypes in the workplace, advocating instead for a focus on individual motivations and behaviors. Dr. Jessica Kriegel, Chief Strategy Officer of Workforce and Labor for Culture Partners Dr. Jessica Kriegel is driven by data and defined by results. She transforms corporate culture for success. As seen on CNBC, MSNBC, CNN, NBC, FOX Business, New York Times, Wall Street Journal, Forbes, and more, Jessica is a household name for all workplace, labor, leadership, women in the workplace, and job markets. Her renowned “Culture Equation” was acquired by Culture Partners in 2021, where she is currently Chief Strategy Officer of Workforce and Labor. https://www.jessicakriegel.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Overview of Dr. Jessica Kriegel (00:00:00) Three-Step Change Equation (00:02:47) Accountability in Business (00:03:31) Results Pyramid Explanation (00:04:11) Beliefs and Experiences (00:05:09) Defining Workplace Culture (00:06:50) Hospital Story for Illustration (00:12:02) Transformative Change Through Storytelling (00:14:09) Culture of Caring (00:15:09) Storytelling in Meetings (00:15:58) Generational Dynamics (00:17:51) Technology Adoption Across Generations (00:20:37) Connecting with Dr. Kriegel (00:22:23) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode One of the greatest joys for our team at ARN and this show is to welcome listeners of “Speak Up” to join us and SPEAK UP as a guest along with our host, Craig O’Neill! Today’s guest is Drew Van Der Wiede. A Service Manager from Mahomet Car Connection in Mahomet, IL - Drew recently attended VISION 2025 for his 3rd time! Drew was also one of the brave attendees who took the stage in the course titled: SPEAK UP - Effective Communication! (Fun Fact - The course title, inspired in co-operation with Chris Cloutier, pre-dated this podcast!) Working through his nerves, Drew gave his first ever speech to a room of 80 people. His speech stood out because he shared a story about personal triumph over adversity after being told by doctors, due to a condition, that his left arm would never be useful. Yet, Drew functioned for years as a heavy-repair specialist prior to his current role as a Service manager. In this episode Drew describes what it was like at VISION this year, and how his participation on stage in the Speak Up course set the stage for his time at VISION. As a first time speaker - we get to hear about his perspective of the audience - things he wished he remembered to say - and here in our conversation we created an opportunity to share a point from his speech which made his title even more memorable, as it punctuates the primary mission for this show; improving the image of our industry by becoming better communicators. Todays Word of the Day: gumption: noun shrewd or spirited initiative and resourcefulness."Drew had the gumption to fund his own trip to VISION!" Book Recommendation mentioned in this episode: Millers Bolt by Thomas Stirr Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind SHOW NOTES Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCo Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris: AutoFix-Auto Shop Coaching www.autoshopcoaching.com www.aftermarketradionetwork.com #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class Tim Iezzi and Ira Waldman introduce their upcoming training class, "Labscope Essentials for the Ball Joint Guy," designed to build strong foundational skills in labscope diagnostics. Aimed at bridging the gap between hands-on mechanical work and advanced technology, the class offers practical, hands-on learning with ongoing support. Tim and Ira break down the curriculum, target audience, and the importance of real-world application to reinforce concepts. They also highlight the critical role of continuous education and why shop owner involvement is key to technician growth and long-term success. Tim Iezzi, Iezzi’s Auto Service, Reading, PA Ira Waldman, Mallue's Automotive, Manasquan, NJ Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ "Labscope Essentials for the Ball Joint Guy" 9:00 AM - 5:00 PM on May 3-4, 2025. $495 per person (includes food and refreshments) Event Address: MACS Training Facility- 225 S Broad St, Lansdale, PA 19446 (back of the building). Contact us at: (484) 509-1494 or [email protected] Guest Introductions (00:00:00) Training Class Announcement (00:02:04) Class Focus Discussion (00:03:16) Investment in Training (00:05:07) Hands-On Learning Approach (00:05:47) Understanding Good vs. Bad Data (00:08:40) Foundation of Skills (00:10:48) Target Audience for the Class (00:12:01) Electricity Basics Requirement (00:12:14) Limitless Potential of Labscopes (00:13:10) Remote Refresher Training (00:14:00) Career Pathing and Continuous Education (00:15:16) Testing Techniques for Diagnostics (00:16:32) Supporting Students Post-Class (00:17:12) Creating a Comfortable Learning Environment (00:20:10) Assessments in Training (00:22:18) Hands-On Labs as Assessment (00:24:30) Accountability in Learning (00:26:22) Engaging Shop Owners in Training (00:27:46) Incentives for Technicians (00:27:58) Upcoming Training Classes (00:28:31) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive What if your auto repair shop is losing money every single day — and you don’t even know it? In this episode, Hunt sits down with Alex Saladna, CEO of Wicked File, to talk about the hidden financial leaks happening in shops just like yours and how AI is helping owners plug those holes fast. From missed parts and uncredited returns to unauthorized purchases, we dive deep into how real shop owners are using Wicked File to save thousands of dollars and hundreds of hours every month. Whether you're a single-location shop or managing multiple rooftops, this episode shows you why "doing it manually" might be costing you way more than you think. Alex Saladna, WickedFile In this Episode, you'll learn: How Alex's family-owned shop lost $180,000 in just 6 months — and what sparked the creation of Wicked FileThe real financial leaks you're probably missing — and why statement reconciliation isn’t enoughWhy even large, well-staffed shops fall behind on parts reconciliationHow AI-powered tools like Navigator help shop owners instantly spot problems and improve profitabilityWhat one multi-shop owner did to increase net profit by 15% in just one month Thanks to our partners, NAPA TRACS and Promotive Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Marketing isn’t just an expense, it’s the key to growth. In this episode, host Brian Walker talks with Chris Cotton live from Vision about how strategic marketing has fueled massive revenue growth in his newly acquired shop. Chris shares why he’s dedicating a significant budget to Google Ads, SEO, and Facebook brand-building and how Local Service Ads (LSAs) are bringing in high-quality leads at a low cost. They discuss the role of smart marketing investments, Google rankings, and paid advertising in driving long-term success. If you want to know how much you should be spending on marketing and how to make every dollar work for you, tune in now and learn how to scale your shop with the right strategies! Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you grow your auto business and you can learn more at RepairPal.com/shops. Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Weekly Blitz with Chris Cotton Google’s New Local Service Ads: What Auto Repair Shops Need to Know How To Get In Touch With the Guest Chris Cotton - Autofix auto shop coaching Linkedin Show Notes with Timestamps How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Margaret Palango, CEO of Autoshop Solutions, shares her unexpected diagnosis of acute myeloid leukemia (AML) in May 2023. In this powerful episode, she shares the emotional and physical hurdles she faced, the intensity of her treatment, and how she stayed grounded through it all with a positive mindset. Margaret highlights the critical role of a strong support system and how her team, resilience, and leadership helped her navigate one of life’s toughest battles. Her story is a moving testament to the strength of the human spirit. Don’t miss this inspiring conversation filled with motivation, hope, and meaningful life lessons. Margaret Palango, CEO Autoshop Solutions. Margaret's previous episodes HERE Show Notes Watch Full Video Episode Introduction and Celebration (00:00:00) Margaret's Introduction (00:02:18) Understanding AML (00:02:30) The Importance of Positivity (00:06:18) Treatment Navigation (00:07:32) Listening to Your Body (00:08:18) Advocating for Health (00:09:50) Teamwork with Medical Staff (00:12:35) Managing Side Effects (00:18:25) Bone Marrow Transplant Journey (00:19:56) Importance of Remission (00:20:50) Mental Strength During Treatment (00:24:00) Support and Positivity (00:28:34) Team Dynamics and Leadership (00:30:08) Planning for the Unexpected (00:36:20) Lessons in Trust and Growth (00:37:00) Support from the Team (00:40:12) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode In our episode today: Craig is talking about family business dynamics with Maryann Croce - Fellow Toastmaster at Remarkable Results Toastmasters, fellow Transmission Repair professional, and industry friend who knows the good - but understands the struggle so often described when you combine business and family. Fittingly… Today’s Word of the Day is: Neoptism nep·o·tism noun the practice among those with power or influence of favoring relatives, friends, or associates, especially by giving them jobs. Maryann brings a well earned perspective to this topic and presents many practical tips for families to work better together. Listeners will particularly benefit from hearing Maryann’s three questions for business owners to ask before bringing in family members. By the conclusion you’ll be ready to better support, value, and listen to our family colleagues - making for a stronger communication and culture. While this topic emphasises family dynamics, all listeners will benefit with some of the topics benign applicable to any business. Maryann also introduces the term ‘context switching’ while describing the difficulty of wearing too many hats - and explains why families tend to do this even more than other businesses. Listeners can reach out to Maryann through her website. https://www.smallbizvantage.com/ You can hear more from Maryann at Autoleap's Amplify Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/ Check out their podcast here: https://autorepairmarketing.captivate.fm/ If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind SHOW NOTES Throughout the episode, Coach Chris covers a range of pivotal topics that are crucial for business growth and sustainability. He discusses the potential benefits of real estate investments, drawing parallels to the Monopoly board where acquiring properties can lead to increased revenue and long-term financial gains. Additionally, he explores the concept of financial diversification, encouraging shop owners to explore various avenues for generating income beyond their core services. A significant portion of the discussion is dedicated to the value of forming strategic partnerships and investing in employee development. Coach Chris emphasizes that nurturing relationships with other businesses and fostering a skilled workforce can lead to enhanced service offerings and a competitive edge in the market. He also highlights the critical role of cash flow management, advising shop owners on how to maintain a healthy financial status that supports both day-to-day operations and future growth initiatives. Strategic expansion is another key theme, with Coach Chris providing insights on how to scale operations thoughtfully and sustainably. By aligning expansion efforts with clearly defined business objectives, shop owners can achieve financial stability and set the stage for long-term success. Introduction and Overview (00:00:09)Coach Chris Cotton introduces the podcast and its focus on auto repair business strategies. Monopoly Metaphor (00:01:05)Chris uses Monopoly to illustrate strategic business management and growth opportunities for shop owners. Defining Your Business Size (00:02:03)Discussion on ambitions regarding the size of the business—local, regional, or national expansion goals. Opportunities for Growth (00:03:12)Encouragement to view business opportunities as "squares" on a Monopoly board, representing growth potential. Real Estate Investments (00:04:25)The benefits of owning property, including passive income and stability for the auto repair business. Diversification of Income Streams (00:05:28)Exploration of additional income sources like storage facilities and rental properties to enhance financial security. Financial Investments (00:06:41)Importance of stocks and retirement accounts for long-term financial growth and stability beyond the auto industry. Flexibility in Business Strategy (00:07:58)The need for adaptability in response to unexpected challenges and opportunities in the business landscape. Strategic Partnerships (00:08:41)Value of collaborations with suppliers and other businesses to create growth opportunities and enhance profitability. Employee Development (00:09:04)Investing in team training and development as a critical factor for business success and employee retention. Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCo Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching Youtube: https://bit.ly/3ClX0ae The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris: AutoFix-Auto Shop Coaching www.autoshopcoaching.com www.aftermarketradionetwork.com #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at Vision Hi-Tech Training & Expo 2025, expect discussions on industry trends, Arkansas accents, automotive training, towing experiences, key programming, future business plans, the potential impact of AI on diagnostics, and the Tech Talks class at Vision 2025 - with a few fun detours into movies like 'The Wolf of Wall Street,' 'Predator,' and 'Rocky!' Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Zeb Beard, Strokes Diesel and Automotive, Monticello, AR, [email protected] Andrew Sexton, ATS Automotive LLC, Cedar Rapids, IA Andrew Sexton Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction and Event Overview (00:00:00) Movie References and Banter (00:01:11) Zeb Beard's Business Expansion (00:02:51) Podcast Anniversary Reflection (00:03:55) Discussion on Towing Operations (00:06:50) Weather Impact on Towing (00:07:25) Battery Issues in Towing (00:09:06) Agricultural Work in Arkansas (00:10:19) Henry Winkler's Role in "Rocky" (00:12:58) Tech Talks at Vision (00:15:05) The Evolution of Training Opportunities (00:15:36) Networking and Collaboration (00:16:44) Thermal Imaging Presentation (00:20:07) Key Programming and Automotive Technology (00:25:44) The Role of AI in Automotive Repair (00:27:37)r. Importance of Foundational Skills (00:34:27) Challenges for New Technicians (00:35:04) Training and Career Development (00:39:20) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive “Do I have enough to retire?” It’s the question every business owner eventually asks—but most never answer. In this episode, Hunt breaks down why your retirement isn’t about hitting a number… it’s about building a life you don’t need to escape from. What You'll Learn: Why there’s no universal retirement number (and what to focus on instead)The simple formula to estimate how much you really needHow Social Security, real estate, and your business really factor inThe danger of carrying debt into retirementWhat the book Die With Zero teaches us about using our time and money wisely Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Brian and Parker dive into how strategic marketing investment can drive real growth for auto repair shops. Parker shares how increasing his marketing spend transformed his business, leading to record-breaking profits and industry recognition. They discuss why many shop owners hesitate to spend more on marketing and how cutting back can actually slow growth. They break down the balance between brand-building and direct response marketing, highlighting how both contribute to long-term success. Parker shares insights from industry peer groups and how analyzing successful shops’ financials helped him refine his own strategy. They also explore how even small adjustments in marketing spend can make a big impact. They explain what it takes to turn marketing into a growth engine, from increasing car count to boosting profitability. With real-world insights and proven strategies, they make the case for why now is the time for shop owners to commit to smarter marketing investments. Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at RepairPal.com/shops. Declined repairs don’t have to be lost revenue. AppFueled’s call center schedules follow-up calls and equips your team with everything they need to close the deal. Get started now at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) VISION Hi-Tech Training & Expo Show Notes with Timestamps How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech Matt Fanslow dives into listener-submitted questions, covering: Multimeter recommendations (why he prefers insulation testers/meggers over basic DMMs).Electrical diagnostic strategies (schematics, scan tools, and stress-testing circuits).The "Flat Rate Test Drive" (a drivability diagnostic trick for load/PID analysis).Gaming picks (Elden Ring, Assassin’s Creed Shadows, and Days Gone Remaster).Scan tool advice for techs doing more drivability work. Timestamps: (00:00) – Intro (02:33) – Multimeter recommendations: Why Matt avoids basic DMMs and prefers: Fluke 1587 or Pico TA467 (insulation testers for EVs/future-proofing).Used Vantage/Vantage Pro (graphing + scope functions).Curien (Bluetooth-enabled multimeter). (11:44) – Electrical diagnostic process: Start with a wiring schematic.Use a scan tool to check module inputs/commands.Stress-test circuits (e.g., load with a headlight for power/ground checks).Leverage relays for centralized testing (control/output sides). (22:48) – Shoutout to trainer Richard Velko. (23:17) – "Flat Rate Test Drive" explained: Monitor PIDs (load, MAF, MAP, O2 sensors) during WOT pulls to isolate drivability issues (fuel vs. restriction). (34:42) – Gaming corner: Elden Ring, Assassin’s Creed Shadows, and Days Gone Remaster. (38:53) – Scan tool recommendations for drivability: HP Tuners (budget-friendly, fast data logging).Used Snap-on Solus Edge/Ultra (enhanced OEM data).Shop responsibility (tools should be shop-provided!). Quotes "I don’t buy just a pure multimeter anymore... Get an insulation tester. You’ll need it for EVs/hybrids." – Matt"The ‘Flat Rate Test Drive’ stresses the engine while watching PIDs to split the problem in half." – Matt"For drivability, HP Tuners is my top pick—great data logging without breaking the bank." – Matt Tools & Resources Mentioned: Multimeters: Fluke 1587, Pico TA467, Vantage Pro, Curien.Diagnostic Tactics: Wiring diagrams, scan tool bi-directionals, current ramping.Games: Elden Ring, Assassin’s Creed Shadows, Days Gone Remaster.Scan Tools: HP Tuners, Snap-on Solus Edge, TopDon XTool. Final Thoughts: Matt’s takeaway? Invest in versatile tools (like megohmmeters) and lean on schematics/scan tools to avoid diagnostic rabbit holes. Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, Rob Bollinger shares the unique story of his third-generation family business, emphasizing their commitment to personal service and the legacy of his grandfather, who invented the overflow bottle system. The discussion also touches upon industry trends, the challenges of price competition, the evolution of AC systems with electric vehicles, and Bollinger's future plans for the business. Rob Bollinger, ABC Radiator, Baltimore, MD. https://www.facebook.com/abcradiator401 Show Notes Watch Full Video Episode MACS Training Event & Trade Show: https://macsmobileairclimate.org/ National Automotive Service Task Force (NASTF): https://wp.nastf.org/ Koura: https://www.kouraglobal.com/ Honeywell: https://www.honeywell.com/us/en Introduction to MAC Conference (00:00:00) Guest Introduction: Rob Bollinger (00:02:17) Rob's Family Business Legacy (00:02:52) Personal Touch in Deliveries (00:03:52) Customer Engagement During Deliveries (00:04:30) Rob's Background in the Business (00:06:08) Regrets About Family Business (00:06:22) Coolant Reservoir Bottle Invention (00:07:40) Patenting the Invention (00:08:25) Legacy of the Invention (00:09:48) Cash vs. Cashless Transactions (00:10:05) Honesty in Business (00:15:46) Future of Specialty Shops (00:16:20) Customer Outreach (00:16:30) Changes in Radiator Industry (00:16:54) Hiring Challenges (00:18:11) Golfing and Business Balance (00:18:39) AC Industry Challenges (00:20:10) Leak Detection Methods (00:20:57) Future Plans (00:21:50) Real Estate and Business Stability (00:22:28) Family Support (00:23:33) Training and Industry Updates (00:24:26) Vendor Interaction at Conferences (00:25:08) AI Repair Discussion (00:25:55) Reflection on the Conversation (00:26:09) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound Watch Full Video Episode In this episode, Craig O’Neill features his guest, friend, CEO, and co-presenter from Vision Hi-Tech Training & Expo, Chris Cloutier! Vision came and went so quickly - it became necessary for these two to coordinate a stop, sit down, and reflect on their takeaways from the Speak Up - Effective Communication Speech Workshop they led at VISION this year. As with most things - there are unexpected outcomes, and the positive outcomes from this course ‘reverberated’ throughout the week. Friendships were forged - Fellowship ensued - Fears were confronted. Today’s Word of the Day (by the way): Reverberation noun prolongation of a sound; resonance.a continuing effect; a repercussion. Chris and Craig Converse on many topics here: Observations on the interactions post-course with attendees who were more familiar with each-otherHow this was unique compared to other class experiencesWhy this was SO GOOD to do this course at the FRONT of an event All Day vs. half day - Creating the space for engagementA word on benign genuine - and why 'church came to class'Favorite moments from the courseThoughts on why the course becomes so impactful for peopleChris wisdom after Craig asks Chris could imagine his passion for this topic culminating into the things they are discussing.What they hope to see next for the participants in this course. Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound: The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace. AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact Information Email Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA TRACS, and Today's Class Recorded at Vision Hi-Tech Training & Expo 2025, this episode features a discussion with the co-founders of Promotive, a company focused on recruiting and placing qualified technicians and service advisors. The conversation explores the challenges shops face in hiring, such as ineffective job postings and candidate ghosting, and how Promotive aims to streamline this process by handling initial screening and interviews. Lisa Coyle and Joelle Pollak emphasize the importance of cultural fit and fair compensation for successful placements, also advising shops on creating positive work environments. The discussion also touches on the value of ongoing training, shop management systems, and the significance of evaluating employee attitude and performance using a structured approach. Lisa Coyle, and Joelle Pollak Co-Founders, Promotive: https://gopromotive.com/ Show Notes Watch Full Video Episode Vision Hi-Tech Training & Expo: https://visionkc.com/ Introduction to the Episode (00:00:00) Hiring Process Overview (00:02:09) Ghosting in Interviews (00:03:37) Understanding Shop Culture (00:04:39) Cost of Unfilled Positions (00:05:29) Building a Talent Bench (00:06:18) Candidate Marketing Strategies (00:07:30) Client Compatibility (00:08:25) Assessing Shop Culture (00:09:48) Technician Expectations (00:11:03) Importance of Appreciation (00:12:04) Career Advancement Opportunities (00:12:30) Compensation Discussions (00:14:05) Team Dynamics and Assessment (00:17:05) Evaluating Team Performance (00:17:54) Consequences of Team Dynamics (00:19:49) Using Charts for Improvement (00:21:13) Addressing Employee Concerns (00:23:27) The Importance of Consistent Feedback (00:28:22) Coaching and Employee Development (00:30:10) Identifying the Right Fit (00:33:00) Understanding Shop Culture (00:34:40) Addressing Technician Retention (00:35:22) Importance of a Recruiter (00:36:28) Recruitment Challenges in Shops (00:37:39) Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our partners, NAPA TRACS and Promotive Is your shop struggling with fewer repair orders and dropping sales? It may not be about losing customers—your clients could just be driving less. In this episode of Business by the Numbers, Hunt Demarest, CPA, walks you through a real-life example of how customer driving behavior (and simple mileage tracking) revealed critical insights for a struggling $2M shop. Learn how to use your own data to better understand your customer base, track hidden metrics, and adjust your strategy—before your bottom line takes another hit. In this episode: Why fewer visits doesn’t always mean fewer customersHow to calculate mileage trends using your shop management systemThe difference between customers and repair orders (hint: it matters)How remote work and economic shifts impact car care habitsHow to conduct a customer behavior audit—without creeping them outAction steps to track spending per mile and make smarter business decisions Thanks to our partner, NAPA TRACS Did you know that NAPA TRACS has onsite training plus six days a week support? It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice. Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com Thanks to our partner, Promotive It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com. Paar Melis and Associates – Accountants Specializing in Automotive Repair Visit us Online: www.paarmelis.com Email Hunt: [email protected] Text Paar Melis @ 301-307-5413 Download a Copy of My Books Here: Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call. They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful. With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started. Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com Lagniappe (Books, Links, Other Podcasts, etc) Google Local Service Ads AutoOps - Scheduling Tools for Auto Shops The Google Guarantee Google Screened Keywords in Reviews – Adding Fuel to the Fire Show Notes with Timestamps Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads.Overview of Google Local Services Ads (00:02:53) Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S.Historical Context of Local Services Ads (00:03:25) Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops.Current Availability and Limitations (00:04:38) Hallie details the current state of Local Services Ads for tire shops and their limited availability.Cost Structure of Local Services Ads (00:05:34) Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads.Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads.Lead Generation Process (00:07:44) Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard.Ongoing Maintenance of Ads (00:08:31) Discussion on the necessity of monitoring and rating leads to optimize the ad performance.Success Stories from Beta Testing (00:10:55) Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads.Lead Cost Insights (00:11:39) Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops.Visibility of Local Services Ads (00:12:18) Brian describes how Local Services Ads appear prominently in search results, enhancing visibility.Google Screened vs. Google Guaranteed (00:13:02) Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes.RepairPal Sponsorship Message (00:14:27) Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network.App Fueled Sponsorship Message (00:15:32) Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops.Verification Process for Shops (00:16:33) Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks.Verification Steps for LSA (00:16:50) Overview of the verification process for auto repair shops applying for Google Local Services Ads.Challenges with Specialty Shops (00:19:14) Discussion on difficulties specialty shops face with Google Local Services Ads targeting.Specialization in Google Ads (00:20:03) Insights on why specialized shops may benefit more from traditional Google Ads.Opportunities with LSA (00:22:05) Exploration of the current opportunities available for shops using Google Local Services Ads.Cost Benefits of LSA (00:23:13) Comparison of lead costs between Google Local Services Ads and traditional Google Ads.Importance of Google Business Profile (00:24:29) Discussion on how optimizing Google Business Profiles impacts LSA ad performance.Role of Reviews in SEO (00:27:40) Emphasis on the significance of keywords in customer reviews for improving visibility.Optimizing Photos for LSA (00:29:42) Best practices for managing and updating photos in Google Local Services Ads.Pricing for LSA Management (00:31:01) Details on the costs associated with managing Google Local Services Ads for shops.Introduction to LSA (00:33:47) Discussion on the performance of Google Local Services Ads and how to get started.Discovery Call Process (00:34:15) Details on scheduling a discovery call and assessing local competition for LSA.Final Thoughts on LSA (00:34:38) Emphasis on the importance of early adoption of LSA for auto repair shops.Self-Management of LSA (00:34:40) Advice on running LSA independently, highlighting the required time and dedication.Closing Remarks (00:35:29) Thanking listeners and sponsors, and encouraging engagement with the podcast. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others Thanks to our Partners, RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee. App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partner, NAPA Autotech In this episode, Matt dives deep into the world of leadership, drawing an interesting parallel between basketball and the world of auto repair. In this episode, Matt discusses: The significance of March Madness and The Shot—not the Michael Jordan moments you might expect, but the shot in the 1992 NCAA tournament between Duke University and the Kentucky Wildcats.Insights into Coach Mike Krzyzewski's (Coach K) leadership style, particularly during high-pressure moments, and how it parallels the leadership needed in running a shop.How Coach K's calm, confidence, and ability to empower his players to take ownership in crucial moments played a pivotal role in Duke's success.The importance of leadership that encourages autonomy, confidence, and creating an environment where your team can thrive and make decisions that align with your vision.A breakdown of Christian Laettner's mindset during the game and how the Duke team overcame a seemingly lost situation with just 2.1 seconds left on the clock. Matt takes us through the dramatic ending of the game and how Coach K's simple yet powerful leadership moment shaped the outcome, drawing lessons for managers and leaders in the aftermarket industry. This episode isn't just for basketball fans; it's for anyone looking to inspire leadership and develop a high-performing team. By trusting your people, giving them autonomy, and showing calm, quiet confidence, you can help your team overcome challenges and come out on top. Thanks to our Partner, NAPA Autotech NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details. Contact Information Email Matt: [email protected] the Aftermarket A - Z YouTube Channel The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. Click to go to the Podcast on Remarkable Results Radio

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong "why." The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions. Dan Clark, Hall of Fame Keynote Speaker, New York Times Best-Selling Author of 37 Books, Expert in Next-Level Leadership for Teams, Sales, and Life. https://danclark.com/ Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Introduction of Dan Clark (00:00:00) The Importance of Emotion in Memory (00:02:47) Emotion vs. Knowledge in Sales (00:04:17) Statistics on Sales Persistence (00:04:47) The Role of Storytelling in Sales (00:05:13) Social Stigma Around Emotion (00:05:23) Mental Health and Emotional Prosperity (00:06:01) Creating Discomfort for Growth (00:07:05) Asking for Help in Mental Health (00:07:49) The Role of Feelings in Leadership and Sales (00:08:07) The Zone and Brain Chemicals (00:09:11) Emotional Connection in Sports (00:10:06) Impact of Storytelling on Audience (00:12:07) Overcoming Struggles and Emotional Growth (00:16:29) Authenticity and Emotional Expression (00:17:54) The Importance of Belief (00:18:30) Energy and Attraction (00:19:26) Authenticity in Connection (00:19:54) Personal Injury Story (00:20:31) Rock Foundation vs. Rock Bottom (00:21:21) Core Values in Business (00:22:22) The Power of Belief (00:23:08) Asking the Right Questions (00:23:51) Connecting Head and Heart (00:24:36) Physiological Responses to Fear (00:24:49) Storytelling in Sales (00:27:32) Self-Awareness in Customer Service (00:28:29) Identifying with Roles (00:30:22) Heart-to-Heart Connection (00:30:44) Story of Empathy (00:31:07) Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio