johndebusk

I'm a field rep for Mitchell 1 but before I came here I sold internet marketing and I'm Google Ad Words certified. You did not mention how you are acquiring your leads: Google AdWords, Mitchell 1, DemandForce, US Mail, etc. However, that really does not matter. The goal of any marketing program is not to generate leads but to generate conversions: defined as either someone that emails you or picks up the phone and calls your shop. That's where your marketing program ends and your work begins. Your job is to turn that conversion into a sale. The key is tracking those leads. If your lead generates a $100 profit and you paid $32.70, you made a $67 profit on that lead. If you make a $25 profit, you lost $8. Remember thought that a lead is not a one-time shot, You may lose money on that first customer visit (like they get just an oil change) but you may end up having a repeat customer for years to come. If you are running a Google AdWords campaign, work with a company that has a track record. It can be a real money pit if you manage your own campaign. Keywords, competing ads, and time of day all play into the price per click you pay.Hope this helps you.