Not sure what the big deal is with dealer sourced parts. I have all ways heard this from several business owners. They are parts and that is all they are, so we run them through our normal parts matrix. We provide the same customer service, warranty, etc. as other parts so why not mark them up the same?
Why does you customer have to know where you are getting the parts? I think you create problems telling them where they come from. It opens yourself up to price shoppers. I have done my shopping at the service departments at local dealers. Their parts are just as expensive when it goes through the service department.
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