Here is my two cents: I just bought a shop that closed, they were a Japanese only shop. The owner was a Toyota tech , so he stuck with what he knew. The problems he said that he was if a customer had cars other than Japanese they had to go elsewhere. If they were happy they brought all of their cars to the other shop. Also there is a big mix of dealers close by, Chevy, ford, dodge, etc. So of course he did not get those customers. The math for you will be easy: what percentage of the vehicle that you service now will be sent elsewhere, than what will your marketing costs be? Do you have the working Capitol to sustain your business through these changes ? Are your technicians trained properly for Japanese vehicles? Do you have all the tools and equipment needed ? You can buy mailing lists that are directed to your specific vehicle owners. I will add more if I have any other thoughts.
Sent from my iPhone using Tapatalk