I am on the other end of this, my shop started off as a AAA Emergency Response Server provider. WE are the battery truck guys. It helped my business flourish as many member cars arent starting and they automatically assume its the battery. I get all kinds of tow ins from my guys when they are alternators, starters, crank sensors, timing belt, you name it. My guys also have a very high rate of getting members on the go. Meaning they are able to help the member get started and off to where they need to go or to drive to a shop. Shop became AAA approved after the fact and it has not been a deterrent for me. The shop approval in my opinion hasn't necessarily brought me ALOT more work but it puts new customers at ease and partially because my AAA guys are already getting stuff towed in.
I will agree though that it is alarming they are buying up chains and doing there own thing. I will say though, with the way Service Providers act and take care of customers. AAA almost HAD to do this to take care of their members. Our numbers have been some of the best in our region and all we do is jump start people and if they need a battery, we simply ask them if they would like a new one. Yet, service providers around us would call me asking how the hell we sell so many batteries. Honesty, Integrity and just plain getting to their breakdown location within a decent amount of time! Good business is just taking care of your customers. Make a profit but take care of your customers!