We don't use dealer list. I'm the one fixing it if it breaks, I'm the one that determines the price of the part lol.I've completely stopped worrying about my pricing being too high, the only parts we sell at MAP or list would be performance/diesel but we also charge additional labor. I'm at the highest pricing I've ever been, and while a few months were slow this year I've currently got more work than I can handle (3-4 weeks out). Our car count is up a bit and our ARO for May is around $1,000.
I do good work, when I'm done it's done right. I deserve to be fairly compensated. Of course I'm making sure I'm not using outrageous margins but most jobs run 50-60% on parts.
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