A couple things to say about it. If you think about it, Toyota care is free maintenance for 2 years or 24,000 miles. Whooped de do! Think about that, it might cost them 100.00 in parts over that time for oil changes, rotations and cabin filters. And you know "there are certain things that will need to be done" that are not in the owners manual. I have a few customers whom would rather pay me than to got back to the dealer for anything. I have some tell me to fix something even though they know it's under warranty because they don't want to deal with them. For Toyota, I think it's a way to earn back loyalty for the whole Camry recall issue. More power to them then.