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Everything posted by JustTheBest
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Hi! This video says it a lot better - and faster than I could write it all out! Hope this helps! Join me on YouTube and subscribe so you don't miss out on any of the updates! Matthew "The Car Count Fixer" P.S.: Don't forget to subscribe!
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Hello and thank you for taking the time to stop by. I'm releasing a brand new training course, "How to Double Your Car Count in 89 Days". Oh, did I tell you that it's FREE?! You can pre-register here. It's going to be release in the next few days - and it won't be free for long! While you're here, don't forget to join the conversation on YouTube - Grow your Car Count, Income and Profits at Car Count Hackers! Thanks for stopping by! Hope this help! Matthew "The Car Count Fixer" PS: Join me on YouTube and Grow Your Car Count, Income & Profits!
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Robert! Nice ads... and yes, I can see the consistency (and imaging). Nice work! I know you said they get calls - and I don't doubt it at all - but have you considered using "tracking" numbers?? Not necessarily to understand which one is pulling better - but as a way of recording the calls, tracking SALES (ie Revenue) and even use a "whisper" message so that the person ANSWERING the phone knows that "this call is from your yellow page ad". Make sense? Being that it's in print, you don't have to be concerned as much about having all the company NAP (Name, Address, Phone Number) data "match" - but just a good way to actually know what the ROI is. Hope this helps! Matthew "The Car Count Fixer" PS: Join me on YouTube and Grow Your Car Count, Income & Profits!
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Creating coupons/ Pictures
JustTheBest replied to sparkerauto's topic in Pricing, Discounts, Labor Rate
That's right! You can use Word to do this. The only caution I have is that Word may not be as accurate as you want for spacing of several coupons on a page. As an example, it you visit your local office supplier (or staples) - here's a sample of what I'm talking about https://www.staples.com/Staples-Inkjet-Business-Cards-2-x-3-1-2-Matte-White-250-Cards/product_610381?akamai-feo=off (That's NOT affiliate or sponsored link) you can create good looking cards. So if I were doing it in MS Word, I would set it up - then "TEST" it with plain paper to check the spacing. But the short answer is YES, you can use MS Word. And if you you've got the entire suite of MS products, MS Publisher may be a better choice. Hope this helps! Matthew "The Car Count Fixer" PS: Join me on YouTube at Car Count Hackers! <-Click here to subscribe! -
Hi Alex! Wanted to send you a message... and a pop up showed up saying "Your inbox is full. You must delete some messages before you can send any more." How do I do that?? Can you help? Feel free to email me at [email protected].
Thanks! Matthew
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Hi Ken! I don't call myself an expert - but been around auto service/repair for the better part of 30 years. I re-read your question a few times, but still not sure of what you're looking for or how I can help you. I don't think I need to walk you through a business plan outline - there's a ton of that on-line and you've probably done it before - but I think that your biggest focus is to retain that customer list. I know, I know, everyone want to talk about assets like equipment and all that - but if you really think about it - nothing matters without the customers. Now, you don't mention if this is a "going concern" type of shop - meaning its already got X number of techs and ongoing customers - or if it's operating under a banner or franchise. But with that said, being an "existing full-service shop" (your words) I would think there's customers. Just remember that those customers built a relationship with the existing owners - not YOU. So now, if you're a lender or partner - the only thing they're looking at (in reality) is how they're going to get their money back. Having borrowed millions for business investment, I know if you want their money - you have to show them how they're going to get it back. With that said, the ONLY source of revenue (cash) that business has it customers - and more you can show your plan to retain those customers - while building more - will be the key to getting funding. Make sense? Let me know if you have any specific questions. You're welcome to message me on this forum, reply here or whatever. Hope this helps! Matthew Lee "The Car Count Fixer" P.S.: Join me on YouTube at Car Count Hackers - Grow your Car Count, Income & Profits
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Killer Holiday Tip for your repair shop
JustTheBest replied to Joe Marconi's topic in Joe’s Business Tips For Shop Owners
Another great tip newport5! I was just at a Christmas event for one of my clients. It was catered in the back room of a restaurant. I was blown away by how well the entire staff handled everything. With that said, I made a point of talking to the owner before leaving. I explained that (as an owner) you always hear about things when they go wrong - so I wanted to let him know how fantastic his staff was! Sometimes you just have to give credit where it's due. But as I was talking... I noticed the chef sort of looking - trying to figure out what was going on. I was the stranger in the kitchen, right? And when I walked away... I stopped and asked him if he was the chef. Reluctantly, he said "yes". I give him a huge smile - thumbs up - and told him what a great job he did! If I could only show you the expression on his face - it spoke volumes. I'm guessing he never hears about "the good ones" either! Hope this help! Matthew!- 9 replies
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Killer Holiday Tip for your repair shop
JustTheBest replied to Joe Marconi's topic in Joe’s Business Tips For Shop Owners
You're 100% correct stvstbsvc! It's fun... nobody ever says "NO"... and it makes you look good. The only change you can try... is do it when it's NOT so expected. Like people are trained that giving a little bit at Christmas is... well... almost "expected". But what about the first nice day of spring? What about that killer hot day in July? Works even better then! Hope this helps! Matthew "The Car Count Fixer" Join me on YouTube - grow your car count, income and profits!- 9 replies
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Killer Holiday Tip for your repair shop
JustTheBest replied to Joe Marconi's topic in Joe’s Business Tips For Shop Owners
Scott... what you said is sort of ironic. I just attended a party my client holds for his entire staff and family every year. (He' invites me every year). About 20 people sit down to full dinner and open bar. I get what you said about business - but in reality, we're living in one of the best times in the last decade. Money is pretty free flowing... compared to 07-08. But if you're in a pinch, turn the $20, $50 and $100 into $5's and $10's. I don't know anyone who walks away from a gift. I just think it's those little things that mean so much. Hope this helps! Matthew Lee "The Car Count Fixer" P.S. Get registered for my free training course before the "free" goes away!- 9 replies
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Killer Holiday Tip for your repair shop
JustTheBest replied to Joe Marconi's topic in Joe’s Business Tips For Shop Owners
Great tip! What most don't think about (or remember) is that the smallest little thing can mean so-o-o-o much! Another "twist" on this may be to use small gift cards - specially from local businesses. A great opportunity to reward the drivers - and build a bigger, better relationship with local small business owners... who just might "thank you" by spreading the word about YOUR shop. It's like a Triple-Win! Hope this helps! Matthew P.S. Just released this video about a shop owner who contacted me... and I told him exactly what to do - but it's NOT what you think - I promise!- 9 replies
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This is a super simple tactic you can start today - and you don't have to be a "techy" either! Instead of typing it all out, I made this short video that explains it all. And by the way... put your wallet away, there's nothing for sale. Just information that can help YOU grow your car count, income and profits! Enjoy! Hope this helps! Matthew Lee "The Car Count Fixer" #carcounthackers P.S. Join the conversation and grow your car count, income and profits - FREE Videos on YouTube! P.P.S. - FREE TRAINING REGISTRATION STILL OPEN! How to Double Your Car Count in 89 Days Without Wasting Hard Earned Dollars on Money Sucking Advertising!
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I know it's hard to believe, but this one single simple tactic helps more shop owners gain trust and build solid relationships with customers. Instead of writing it all out and asking you to read it - I made this short video to explain it all! Enjoy! It's simple. You DON'T have to be "techy" and you can start right now! Matthew Lee "The Car Count Fixer" #carcounthackers P.S. Join the conversation and grow your car count, income and profits!
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Thanks for your feedback xrac! I appreciate that. I think you wrapped it up pretty well. That $80K barrier to entry (financed or not) is pretty hi for the average. Then the help issue - and heck, I wasn't even thinking about getting parts. I guess the suppliers still won't deliver to "the corner of 1st and Main!" Thanks for the input. Matthew
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Thanks for your input Old and Tired! I think you're right about mobile being the solution for guy who want their own shop - but heck, the cost of operating a TRUCK... and I'm not talking about just the gas. There's the insurance... and even travel time too! Just to be sure... I'm not trying to say that Pep Boys is the answer - nor do I believe mobile is the answer, and what you're saying about the stores failing sort of proves that. Amazon selling auto repair? I thought they were selling unicorns next? Am I wrong? Thanks for your input! Matthew
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Hello Everyone! Hope you enjoyed your Thanksgiving as much as I did. I wanted to bring this topic up because of PEP BOYS recent "expansion" into launching their "mobile" service. I was interested in your thoughts. Are mobile mechanics a threat to your shop in any way? What are your thoughts? Do they/can they provide the service that today's cars need? Or, on the other hand, do you operate as a mobile tech? What are the struggles you face. From what I am hearing, people "seem" to expect mobile to be cheaper. Only trying to start a discussion about this - and really because, from what I am seeing, there's a lot of buzz around the Pep Boys effort. Comments? Really interested to know your thoughts. Matthew Lee "The Car Count Fixer" PS: Join me on YouTube and check out this totally FREE on-line course I'm offers- "How to Double your Car Count in 89 Days!"
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Yup! That "F" word comes up again! You're welcome to pre-register for my totally FREE Training Course - "How to Double Your Car Count in 89 Days... Without Wasting Hard Earned Dollars on Money Sucking Advertising." What You'll Discover: -How to actually get customers to refer you! -Compete with any shop - Big Box Repairs Shops; National Chains; New Car Dealers - Doesn't Matter -Learn an almost sneaky tactic to get customers to leave positive reviews - every time - all the time! - and a lot more! This course WILL NOT BE FREE FOREVER - So now you have an opportunity to PRE-REGISTER and start 2019 with a "BANG!" Click NOW and WATCH THIS SHORT VIDEO - I'll Explain Everything! Hope this helps! Can't wait to see you on the course! Matthew Lee "The Car Count Fixer" PS: Uh... did I tell you it's FREE!? Just want to be sure - don't want anyone to think I'm pulling one of those "shameless plugs!"
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I agree 100% with all the comments. As a business owner, you CLEARLY see that it's... well, for the lack of a better word... "a racket". Problem is - what do your customers say? It's a difficult decision, but still expensive. Hope this helps! Matthew Lee "The Car Count Fixer" PS: Hey, just opened registration to my new FREE training course - How to Double Your Car Count in 89 Days
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I agree with xrac. Yes, there's that "iconic" part of Yellow Pages but when you think about it, the PHONE is the remote control to everyone's life. The last time (about a couple of years ago) that I had a client book any YP listings, the push continued to get them listed in their on-line app, etc. Sorry, don't recall all the details - and I can find out if you want - but it was more of a push to sell you everything else. Sorry - that's the truth. Hope this helps! Matthew Lee "The Car Count Fixer" PS: Hey, just opened registration to my new FREE training course - How to Double Your Car Count in 89 Days
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Creating coupons/ Pictures
JustTheBest replied to sparkerauto's topic in Pricing, Discounts, Labor Rate
Hi sparkerauto! If you're using Microsoft Office, you may already have MS Publisher. You'll have access to a bunch of templates and things in the program - plus access to other online resources. Can I ask... what type of coupon are you creating?? By that, I mean... is it going to be a stand alone coupon (full page) or "postcard size"? The big problem is that there's 100's of ways to create them. With respect to pictures/logo, etc., that can get a little more complicated. Again, depending on what you're trying to do. The real good programs like Photoshop, Corel etc. have a rather long learning curve. We use them all - but we do a lot of that type of stuff. Hope this helps! Matthew Lee "The Car Count Fixer" Grow your car count, income and profit at Car Count Hackers on YouTube! -
Anyone tried Groupon?
JustTheBest replied to CAautogroup's topic in Marketing, Advertising, & Promoting
I agree that it's not for every shop. But what does a shop owner do when they're not doing ANYTHING to attract new customers. They can't just close their eyes and hope. Above that, there's ways to squeeze the lemon a little better. I've had clients who have done these... but the win comes from 1) Not creating a ONE TIME offer; 2) Creating a good offer - not just dropping your pants on price; 3) Follow up I've got a video with some ideas. Hope this helps! Matthew Lee "The Car Count Fixer" Join the conversation at Car Count Hackers! -
The $19.95 Oil Change Offer
JustTheBest replied to HarrytheCarGeek's topic in Pricing, Discounts, Labor Rate
Just finished a this new 3 part video series that details how my Car Count Hackers were able to virtually double the price of their oil change service without raising their shop rate, changing parts pricing or adding any other costs. I detail everything in this simple video series Hope this helps and I hope you enjoy it as much as I enjoyed making it! Oh... just in case you're wondering, you can hold on to your wallet because there's nothing to buy! Really! Matthew Lee "The Car Count Fixer" P.S.: Join me on You Tube at Car Count Hackers - Grow Your Car Count, Income and Profits... starting today! Hey, just opened registration to my new FREE training course - How to Double Your Car Count in 89 Days