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Everything posted by JustTheBest
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Hi YYCAutoSpecialist! The best way I can answer your question is by telling you "sort of - but not really". Confusing, I know. I've talked to 100's of shop owners who all tell me they text. Good idea. I know it works. So my question to them is... "How many jobs did THAT text message system put in YOUR SHOP this month?" The answer... (and this has been every time...) is typically a long period of quiet followed by a shy, "none". So that's the difference. I didn't have a chance to go through everything they offer, but what I can tell you is that GO-MO Texting/Marketing is developed & built for shop owners. I could go on and on and bore you with stories of shop owners who sent ONE TEXT and got 8 JOBS BOOK THAT DAY... but I won't waste your time. Want to find out more? You can start with out basic system here: http://bit.ly/start-texting-for-free If you're a seasoned pro, you'll want to shoot me a message here: http://askthecarcountfixer.com/ I'd be more than happy to answer any question you're got! Matthew
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Mavis $79.99 brake pads installed special
JustTheBest replied to HarrytheCarGeek's topic in Dealing With Competition
Hi GENUINE! Thank you for your response and I will tell you that I’ve read it 3 times just to be sure I didn’t miss anything. In short, I understand your struggles and I’m NOT dismissing anything you’ve said. In my own defence, you may find I don’t ‘beat-around-the-bushes’. I’m pretty direct and don’t typically ‘sugar-coat’ things. If that offends anyone - I apologize in advance. I mean no harm. From what you’ve described, I don’t think you really have the time to sit around the camp fire and have one of those should-a - could-a - would-a - discussions - but that’s entirely up to you. My approach is somewhat different. WIth that said, you may call this rather ‘direct’ and to the point. It may make you uncomfortable to respond to this publicly and I don’t necessarily expect you to. For that reason, I’m following this post up with a direct message to you. To cut to the chase, my first question would be “what was the last time you did any type of advertising campaign?” That could be typical postcards, val-paks, or even a facebook posting. Next, can you share what that offer was? Do you have a copy of the actual ‘whatever-it-was’ you did? Postcard copy? Val-pak? Thirdly, I would be interested in knowing how many contacts (customers) you have on file. Now just before you scream out numbers that are as long as telephone numbers… I’m talking about the number of customers you’ve had IN YOUR SHOP in the last 90-180 days. So you know, I’m asking that for a couple of reasons. On average, 10% of America moves every month. People in your database older than 180 days (6 months) may still be customers - but your information is probably not up to date. So I’ll let you determine what that actual “real customer count” is. Just for clarification, so many times I get on the phone with shop owners and when I ask that question, they tell me they have 2,000, 3,000, 5,000 or even more (like one guy told me he had 18,000 customers on file!) My response - if you have that many customers, what are we doing talking about it? The truth is, they may have that many NAMES, but that’s it. They aren’t customers. I would like to know a couple of other details (again, I’m not expecting you to share them here in public) like your ARO (Average Repair Order) and if you have any specialties or profitable services. So now, here’s my offer. I am prepared to work with you totally free. Yes, I mean that. No ‘send-me-money’ or anything like that. There’s no catch; no tricks; no gimmicks. Well, actually, there IS a catch. Actually 5 of them. 1-YOU have to invest the time - I am thinking about 1-2 hours but that will depend on you. 2- You have to follow my blueprint. In other words, do what I show you to do. Just to confirm, I’m not going to ask you to do anything weird or anything (like dress up in a chicken suit and walk the streets with a sandwich board sign) 3-You have to be prepared to act now - like in the next week or so. (The reason I say that is if it’s important enough to you - you’ll do it. If it’s not, then it’s not that important and that’s fine too - you can debate it for as long as you want to.) 4-I ask that you share your results with me. No, I’m not going to ask you “how much money you made” or anything like that. I’m just interested in numbers like how many RO’s and total value - things like that. 5-I ask that you don’t expect miracles. I’m not THAT good! If the details of "where you are" are what I expect, I’m going to tell you that you’ve got work ahead of you. I’m prepared to start the snow ball rolling - I’m not saying it’s an avalanche, okay? And that’s it. We could talk about it - or we could do it - and since I’m prepared to put my money where my mouth is - I leave it TOTALLY UP TO YOU to decide. See, that wasn’t too hard, was it? Hope this helps! Just let me know because right after I post this - I’m sending you a message on this forum. Matthew “The Car Count Fixer”- 28 replies
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- dumb business tactics
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Mavis $79.99 brake pads installed special
JustTheBest replied to HarrytheCarGeek's topic in Dealing With Competition
Hi GENUINE, I respectfully have to disagree with some of your comments and I'll tell you why. To start, let me tell you that after reading your entire post, you basically said that the "pie in the sky.... philosophy just doesn't always work". Henry Ford said it best. "No matter if you think you can or you can't, You're right!" With respect to customers "in your market" you said... "While in theory it sounds good, there are parts of the country where the theory of "provide a superior service and the good customers will find you" just isn't true. I am in that part of the country." I have two comments. 1) You get what you attract. 2) People are all "wired" the same (we've been that way for 1,000's of years) and I don't think all the people in your market are different. People do respond - if you present the offer correctly, and no, it's not about price. It's about value. I DO agree when you say "All of these things are commodities to them, not luxuries." I get it. Auto service HAS become a commodity to most. Again, that's why it's up to you to demonstrate the VALUE. You also commented "If you're in a niche market that can support superior, excellent service and you can send the price shoppers away - be thankful!!" Again, it's the way those shops sell their services and build the value. Look, I'm not here to start an argument and I'm not trying to "sling mud". I'm only commenting that I've helped hundreds of shop owners dig out of this "way of thinking" and start selling value as opposed to price. Then, they take their happy customers and leverage them for reviews and customer referrals. The good ones bring more of the good ones. (Birds of a feather... - ring a bell?) And seeing that you've been in business as you claim for 31 years, I don't think you would have stayed at it if you were missing a lot of meals, right? Look, I understand that everyone's situation is different but it's not an answer to say that "all your customers are cheap". The answer is about firing the bad ones and attracting the better ones by selling and demonstrating value. Hope this helps! Matthew "The Car Count Fixer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: This may help you outline VALUE offers - ** FREE DOWNLOAD - My Kick-Butt Offers P.P.P.S.: Get GO-MO 2 WAY TEXTING FREE!- 28 replies
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- dumb business tactics
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I just released this 100% FREE training, but it’s a little different than any other courses, webinar or training you’ve been to. Why? It’s different because... 1) It's less than 15 minutes long 2) I'm not selling anything - in fact, there isn't even an option to use your credit card, even if you wanted to. 3) It will only be available for a short time so you better head over and see it right now! Let me know if you have any questions. Just leave me a comment below, message me on this forum or drop me a text at 716-402-5998. I’ll get back to you quick! Thanks! I’ll see you on the training, okay? Matthew “The Car Count Fixer” P.S.: Forgot to mention, it's not going to be available for long, so grab it now!
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Car Counts or Customer Retention?
JustTheBest replied to Joe Marconi's topic in Joe’s Business Tips For Shop Owners
dfrisby, Thanks for your input. You may have misunderstood what the 27% was about. That's the average rate of a NEW CUSTOMER returning to you. In fact, I just reviewed a customer list from a new client gasping for car count. Almost 2,000 customer on the list. An overwhelming majority (like 85% or more) had the same start/end date. In other words, first service and last service was the same. If there was some attention to customer retention, he wouldn't be paying me to fix it. Matthew- 4 replies
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- car counts
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Car Counts or Customer Retention?
JustTheBest replied to Joe Marconi's topic in Joe’s Business Tips For Shop Owners
Joe, I agree with you totally! So many shop owners I speak to forget about the “relationship” and “retention” issues. In fact, in this video, I talked about the 3 things shop owners need to focus on in 2020. But what I feel (and see so many times) is that shop owners ignore are the facts… and the fact is that when you’re dealing with a new customer, you have less than 27% chance of them returning to you for a second visit. And that ONLY happens if they have an excellent customer experience! That 27% change is not very good - yet shop owners still call them “THEIR” customer. You don’t own the customer. In total, most of the car count issues I see would be solved if shop owners focus on RETAINING the customer’s they’ve got - and doing that generates more referrals, more car count and it just keeps snowballing. Hope this helps! Matthew "The Car Count FIxer" P.S.: Watch Marketing your shop in 2020 P.P.P.: You ONLY have a 27% chance of new customers returning P.P.P.S.: Don't ignore your customer - Start texting customers before this time tomorrow - and it's FREE!- 4 replies
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Thank you for your kind comments. I have to confess here... things have been moving so fast that it's difficult to keep up, but know this. We have some awesome video and help being worked on now so we can explain everything! I promise, you'll love it. Just let me know if you have any questions! Thanks again!, ~Matthew
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Texting has never been easier. Instead of telling you about it… will you let me prove it? What if it’s free? Give me 3 minutes and I’ll explain it all. No tricks. No gimmicks. No kidding. Hope this helps! Matthew "The Car Count FIxer" P.S.: Start texting tomorrow - for FREE! No Kidding! P.P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.P..S.: Like and Follow Car Count Hackers on Facebook
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You could just say that this is tried, tested & proven. 19 simple words that virtually guarantee car count… in hours! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
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I just released this video about how to get more customers for your shop in 2020. Let’s face it - the market is changing. On this video, I reveal the 3 Most Important Strategies we’re focusing on for 2020. You can watch it here. But wait... there's more! 😉 But here’s what happened. I had conversations with shop owners after releasing that video. After talking to them, they told that what I didn’t say was really more important than what I did say! So I decided I would reveal that - but only to serious shop owners. All you need to do is text the work “hello” to 716-402-5998. That will get you an invitation to Car Count Hackers Elite - I share shot bits of information with serious shop owners who want to earn the money you know you deserve. Hope this helps! Matthew "The Car Count FIxer" P.S.: How to Get More Customers for Your Repair Shop - 2020 P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" Could you use an extra $9,780.39 in Bottom Line Profits!
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Hello and Welcome! Thanks for taking the time to check this out. Obviously the auto service market is changing. More competition; Price shoppers; Worse than that, where do you start promoting if you want to grow your car count? Good news! There’s really only 3 areas you need to focus on. Instead of writing it all out and asking you to read it - I created this video - it’s a little over 5 minutes, but it’ll be 5 minutes well worth it. Let me know if you have any questions. I’d be pleased to respond! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
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Will You Price Match your repairs or service?
JustTheBest replied to Joe Marconi's topic in Customer Experience & Reviews
Hi CAR_AutoReports! Exactly! But it doesn't stop with just getting them in the door. I can't believe how many shops I see drop the ball on this. On average, a shop has LESS THAN a 27% chance of that new customer returning for another visit - and nobody does anything to inspire that to happen! But when it comes to price matching... or customers calling to "ask how much something is"... aka Price Shoppers... you said.... Bingo! Auto repair is a COMMODITY and nothing more! At least, the way the consumer sees it - and that's because shops don't take the time to invest in their brand and "STAND OUT". Typically, shop owners hind behind their website! They use a bunch of stock images that are "stolen" from sites online - but people want to do business with PEOPLE - not names and businesses! What about a simple stupid thank you card! No, not one that looks like a billboard - I'm talking about a cheap thank you cand that's mailed to the customer! (Can't tell you how many shop owners have told me about the surprise their customers got - from a stupid, simple thank you card! I know a shop owner who basically locks himself in his office and let's the service advisor handle customers - even when they ASK ABOUT HIM! Auto service is considered a commodity because of how shop owners refuse to invest in their own brand - don't entice customers to come back - and then just call them cheap, price shoppers. Ha! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" Find out How one shop owner banked $9,780.39 in Bottom Line Profits! -
Will You Price Match your repairs or service?
JustTheBest replied to Joe Marconi's topic in Customer Experience & Reviews
Hi newport5! I understand your position. In all honesty, I typically didn’t have to do a “line-by-line” comparison because most of the time, I initiated it with the customer. I know, sounds crazy - but like I said, I was real heavy in A/C service. Most shops would ONLY quote on the compressor - so my offer was that I would NOT be undersold - for the same job. In addition to that, if there was a question, the customer would end up back at MY SHOP. Again, it was a little different than what you’re explaining. But with all due respect, I’m going to tell you that YOU probably price shop - and you may not even realize it. Do you shop at Walmart? Target? Costco? Well, I am willing to bet that you could get most of your purchases from ANY ONE OF THOSE - instead of going shopping to each one. It’s pretty much the same thing! And besides, if the car owner didn’t consider auto repair as a COMMODITY, then they wouldn’t do it. So when they price shop - they’re really telling you that your shop offers the same service as any other one. Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: How one shop owner BANKED $9,780.39 in Bottom Line Profits! Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" -
Customer Service Area Checklist
JustTheBest commented on AutoShopOwner's file in Customer Service Forms
Good info on that checklist. The only things I found missing is information about the shop and owner. I often speak to making your waiting room a "shrine" to the owner and employees. Besides, no matter how good the customer is - and especially for new customers - you can't know if these people saw your most recent reviews. For that reason, I would add.... 1) Customer reviews - printed and inserted in simple frames 2) Pictures of the owner with smiling customers (along with their reviews!) 3) Short Bio's of techs with pictures - because people want to know who's working on the car. 4) Any other pictures of the owner with other business owners, local celebrities like the mayor, etc. Familiarity breeds trust and we all know according to the most recent AAA report, 2 out of 3 repair shop customers don't trust you! I even did a video about this with even more painful details! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" -
Will You Price Match your repairs or service?
JustTheBest replied to Joe Marconi's topic in Customer Experience & Reviews
HI Joe! Thanks for the response and point. I think the most important matter you brought up was .... You're 100% bang on. I never sold tires because there wasn't any money in them, so I can't speak to those matters but you're right. Tires aren't the complete job. Mount, balance, alignment, etc. is what the customer isn't thinking about. The most "mysterious" a system is... like A/C or Check Engine diagnosis - the more complicated it gets the more "ABC Auto Shops" mess with the price to get the job, regardless if they fix it or not! But with all that said, I think you said it best when you said "I sell relationships and trust". If all the other shops did that - I'd be out of work, so let's just keep this between us, okay! Thanks again! Matthew -
Will You Price Match your repairs or service?
JustTheBest replied to Joe Marconi's topic in Customer Experience & Reviews
Hi Joe! I understand what you're saying - but I respectfully disagree in one way. First of all, I know tires are NOT a profit center. Additionally, you're correct about the discount tire suppliers online. Nobody in a repair shop with real world overhead could compete. But the issues I ran into with my shop was that I often offered a 100% price match guarantee - for the same job. Let me explain. I did a lot (and I mean a lot) of A/C repairs. I even had local retailers that would just send the car to us because "adding a little refrigerant" didn't work. When doing a quote for a repair - typically a large repair like compressor replacement - ($6-7-$800 or more!) I would always tell my customer that I wouldn't just MATCH a competitive price - but I would BEAT IT TOO! - But only on the identical job. Here's the rub. When doing compressor replacement, most shops don't (and won't) bother to do all the steps. No high side flush - no expansion valve or orifice tube replacement - no drier replacement - or any of the other supporting services. They would slam a compressor on the car and then hope for the best. In other words, if you want the job done right, there wasn't anyone who would beat me for the SAME JOB. After all, we did 8-10 big a/c repair jobs a day! We had a system that worked. So with respect to tires, I get it. You can't compete with the online retailers - and I wouldn't ever suggest that a shop does. But when it comes to other work, you have to be able to communicate to your customer that you WILL match the price - FOR THE SAME JOB! When you dig into it, you can quickly see where other shops cut corners. In fact, a shop could even make this part of their USP (Unique Selling Proposition) where they "Won't be beat!". That's beyond the scope of what we're talking about here - but it can work. Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! How to get $9,780.39 in Bottom Line Profits! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" -
Hi! This week, I had a chance to review recent results with a private client (aka Car Count Hacker . You may find this surprising, specially when you find out the size of the shop. I detail it all in this video. You can see the entire video here. I welcome your comments or questions. I welcome your comments or questions. Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
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- auto shop marketing
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I agree with your information. QR codes work really well, regardless if you're directing people to a specific landing page (web page), phone number or just about any other "link". The only problem is that QR codes never really took off (at least throughout North America). I've read & reviewed countless studies showing how well they actually DO work. One was an entire grocery store created for commuters on a subway system. People could simply scan the codes, enter amounts, details, etc. and pick up their groceries at their stop. Perfect! But every time I've seen QR codes uses - most people don't scan them (or can't scan them) on their phones. I agree with the concept - and it was actually developed for the automotive (manufacturing) sector, but have never seen a lot of benefits from using them. Do you have actual case studies? Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
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USA Today article (Friday September 27, 2019 by Nathan Borney - USA Today) shows that “the average age of cars and light trucks on U.S. roads reached an all time high of 11.8 years in 2018.” The article goes on to claim... “By 2023, there will be about 84 million vehicles on the road that are at least 16 years old, reflecting a 240% increase from 35 million in 2002, according to IHS.” Are you getting your share? There’s only 90 days left in 2019 and the market is changing. Sorry, it HAS changed. Are you ready? Do you have your plans laid out for marketing your shop in 2020? Auto Service Marketing - Fix Your Car Count FAST! Hope this helps! Matthew "The Car Count FIxer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days"
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Help Me Assess Location for New Shop
JustTheBest replied to abs's topic in New Repair Shop, Partnerships, Bank Loans
My experience, no matter what type of shop - is that getting (and keeping) techs is a challenge. Not saying it can't be done, but yes, it can be a challenge. In addition, having following this topic from the start, I feel that there is a continued "which way should I go?" - General? Import? Specialize? These are all difficult questions to answer and most of it depends on your expectations and experience. I find the franchise details posted above to be fascinating. I firmly believe that most of it is because people are looking for the "easy button". No matter what franchise you get involved in - regardless of industry - there is a lot of work to be done! Yes, the so called "formula" will work - but applying it and doing it day in and day out is what matters. Walking in the door and thinking it's all going to just fall in place is the dream - and you know what happens with dreams! I think the biggest questions, regardless of what type of shop, revolve around understanding the competition and what YOUR SHOP can do different that will attract customers from those established shops. I felt so strongly about this - I made a video. Hope this helps! Matthew "The Car Count Fixer" P.S.: Join me on YouTube at Car Count Hackers! FREE Help to grow your Car Count, Income and Profit! P.P.S.: Like and Follow Car Count Hackers on Facebook P.P.P.S.: Have you registered in my FREE Training? "How to Double Your Car Count in 89 Days" -
Looking for some input into Advertising
JustTheBest replied to tirengolf's topic in Marketing, Advertising, & Promoting
Hi bantar! Thanks for that clarification. I figured that's what you meant. What I really like is the fact that you've got various strategies - all working together. I think you said 4 campaigns! The only thing I would suggest is, trying different types of offers. I explain that stuff in my free course, How to Double Your Car Count in 89 Days. Good luck! Hope this helps! Matthew "The Car Count Fixer" P.S.: Join the conversation at YouTube.com/CarCountHackers - Like & Follow Car Count Hackers on Facebook -
The Oil Change Coupon
JustTheBest replied to Mail Shark's topic in Marketing, Advertising, & Promoting
Josh, I'm not questioning results. I can't tell you how many shop owners I talk to that haven't done a thing in years - so getting out there with something is better than nothing. With respect to changing the offer as I outlined, using your terms, "you can’t argue with results". Again, with all due respect, you said... The problem is that these shop owners FEEL this way. Whether you agree or not is irrelevant. The first rule of marketing is "Don't think for your customer!" Can't tell you how many times I've seen this (actually had a client where the service advisor, when asked to present a quote, would say things like "I don't think they'll go for it!" - My question - who asked you to think for the customer?) so many business owners say things like "My customers won't go for that!", or "I can't do that - it's not the way I've done it for years!" or things like that. Above that, I don't think the shop owners you speak of really looked at the way I explain it in my course. I've seen it - first hand - and then done other offers that actually took a shops regular oil change from $39 to $79 - and when customers are given the choice - always respond with "I want the best one!" (That's more detailed stuff that you'll never get with cheap oil change offers) But I'm not here to tell you how to run your business. Send out lame offers like everyone else, you will get some results. My approach has always (when I say always, I mean the last 20+ years) has been to cater to what people want. That means there's been a ton of work studying and understanding the psychology of people, how they react, what simple things mean... I know... stupid little details that most won't get into... or don't have the time to study and apply... or THINK they don't matter... and make kick-butt offers that work. Hope this helps! Matthew "The Car Count Fixer" P.S.: FREE Course - How to Double Your Car Count in 89 Days! P.P.S.: Car Count Hackers on You Tube P.P.P.S.: Like and Follow Car Count Hackers on Facebook- 4 replies
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Looking for some input into Advertising
JustTheBest replied to tirengolf's topic in Marketing, Advertising, & Promoting
Hi David, aka tirengolf! To start, I think you have to adjust your mindset a little on this. You said... I understand - but you have to look at it slightly different. Lets say, for example, you invest $500 in a campaign. That could be direct mail, Facebook ads, or just about anything... and that $500 ad spend gets you about $1,000 in total sales. Is that a waste of time?? A waste of money?? Now, I don't know your shop - but I'm going to use some very general basics. I think I'm safe saying that your GP% is about 50%. I know, most are above that - I see high 50's to 60's in the shops I work with - but 50% GP is safe, right? That means, on a $500 ad spend, the $1,000 in work was about a break even. Is that a loss? No. I agree, it's not a win either, but all the money you sent out came home with it's its friends, right? That's where you HAVE TO START! There's no other way. Nobody... and I mean nobody, no Guru, or Ad pro is going to give you a strategy that is guaranteed to work. You can only use some best practices and give it a shot. I've got two resources for you that will help: #1) A YouTube video that I created that outlines everything you need to know about doing direct mail or postcard mailing. Having said that, understand that the fundamentals really apply to just about any type of advertising. #2) I created a FREE COURSE, "How to Double Your Car Count in 89 Days" - and do it without wasting your hard earned dollars on money sucking advertising. Over 2 hours and 20 minutes of video training, broken up into 16 short videos, delivered in 4 chapters - about 1 chapter every 2 days - and you get UNLIMITED ACCESS. Oh, did I tell you it's FREE? It is! I also agree with what bantar said... he said... It's about creating campaigns that work - as long as they are all returning AT LEAST what they cost. With respect to bantar's comments, The fix for that is to add a single line like "BRING THIS WITH YOU TO GET THESE PRICES - NO EXCEPTIONS!" or something like that. Also, deadlines help No, not 30 days - Make it 3-5 days. I can't tell you how many times I run postcards with clients and they all tell me the same thing - Friday was really busy - it was the last day on the offer! Ha! Go figure. Strong call to action and a deadline! I could go on and on about this topic, but it doesn't matter unless there's more detail. In short, you've got to start somewhere. The easiest is direct mail to your list. Then put a Customer Referral Program in place - and work your customers for more customers. It's all about the reward - and no, 10% off your next service isn't a reward. Hope this helps! Matthew "The Car Count Fixer" P.S.: FREE Course - How to Double Your Car Count in 89 Days! P.P.S.: Car Count Hackers on You Tube P.P.P.S.: Like and Follow Car Count Hackers on Facebook -
Shop Tools, Equipment Condition & Housekeeping
JustTheBest replied to BNC173's topic in Workflow, Procedures, Shop Forms
Hi BNC173! I can feel your pain. Please understand, I don't know you - I don't know anything about you or your shop - nor do I know anything about your process for hiring, so please, please do not take any of this as a "personal" hit, okay? My first thought as I read through your post was "How were these people hired?" Now, I'm not going into any long rant about process and procedures - nor am I going to form any type of "attack" on you. After all, you get it - you just don't understand why everyone else doesn't. It's sort of like when I talk to shop owners and they complain, telling me "All of my customers are too cheap!" My only response - "Who attracted them?" It's like going to a buffet restaurant and finding kids running around the place like it was a playground. It's not their fault. They came into this world ONLY knowing what somebody TAUGHT them. I lay the blame squarely on the parents. I remember being told specifically.... "If you do this - then THIS is going to happen!". No threats - just a healthy dose of fear instilled. So what's your process to hire? Got a pulse? Need a job? Can you change a tire? You're HIRED! That's not a process. Then above that - who is established at your shop, who knows all the "details" - that works with the person on training? I'm betting there isn't anyone. Look, like I said, I don't know you and I am not blaming you. The only thing I am trying to bring out is that people don't know what to expect - unless YOU TELL THEM SPECIFICALLY. In your comment, you said... It's got to be up to YOU to develop the program. And the only thing I can guarantee you is that whatever program you establish - you'll be changing and updating it on a regular basis. I promise. But nobody you hire is going to read your mind - and don't tell me that it's common sense, okay? Because it's not common to all. I hope this helps! I promise, I'm not taking a shot at you! Matthew "The Car Count Fixer" P.S.: FREE Course - How to Double Your Car Count in 89 Days! P.P.S.: Car Count Hackers on You Tube P.P.P.S.: Like and Follow Car Count Hackers on Facebook