Besides the two posts I made so far on this subject I wanted to add.
1. I have seen this in a couple different formats. By that I mean the free service was only at the dealership the car was sold at. Other makes it is with the manufacture and it is good at any of their dealerships.
2. If a customer owns 3 different makes... Lets say a Ford, a Chevy and a Toyota. And the Ford gives the so called FREE service. If that customer trys to take in their Chevy or Toyota could they get "FREE" service? Not likely and that speaks volume It means they are paying for it when they bought the car. Do they really want to deal with a place that pulls sneaky tricks like this? Or do they figure since I paid I should go back and get as much as I can?
3. Before the OE's had this so called FREE service oil changes where at 3,000 to 5,000 intervals. Have you noticed since they have been paying (meaning the OE's) that their oil change lights come on around 12,000 to 15,000? The cars are junk and don't last as long. Sounds like a good program for selling the next car if you ask me. Have you pointed this out to your customers?
4, Being as scheduled maintenance is pay and oil changes are free. Prices are a game where they hide some of this crap.
5. Dealer Techs are not happy. I have spoken with quite a few. Try doing the same and see if you are getting the same in your area. The so called FREE has been passed on to the techs. They are not getting the same time to do some of this work that they use to. This could backfire soon.
Good,,, No great subject to discuss!