Pay-per-Call Marketing

[dadndadn]

Just wanted to know if anybody worked with companies that drive phone calls from prospective customers. What were the bad things, were there any benefits, what would you like to change, etc.

 

Were prices any good, was it really worth it? Were calls relevant, targeted good enough?

 

 

Thank you!

D

 

[Marksas]

Have never tried it with phone calls. I hate telemarketers so I would probably not use one. But we do target market by mail certain demographics within our service area. Although in insurance sales they do it all the time trying to give quotes or set up meetings. I would probably feel better if I had the list of certain demographics and have my staff call to introduce our-self and market them. i would then follow up with a letter, refrigerator magnet, calender, discount coupon, keyfob or something that puts your name in their hand.

 

CustomerLink had some good tools to use for demographic information and customer mapping but that has gone by the wayside since they were bought by Demand Force. The information is available from other sources though.

[dadndadn]

Have never tried it with phone calls. I hate telemarketers so I would probably not use one.

Not telemarketers. I meant companies that drive phone calls to you from potential local customers looking to fix something particular in their cars.

And you pay them something in the range of $15-20 for each quality relevant call.