Dealing with DIY'rs
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry. Show Notes
It’s time to hire a superstar for your business, what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full service staffing solution for your shop. Let them do the heavy lifting, enlist your hiring partner at gopromotive.com Red Flags in Resumes (00:02:03) Discussion on identifying red flags in technician resumes during the recruitment process. Recruitment Process Overview (00:02:46) The intake call process with shops to understand their specific needs. Job Hopping as a Red Flag (00:04:40) Lisa discusses job hopping and its implications for technician reliability and consistency. Matching Candidates to Shops (00:05:50) Exploration of how multiple shops in the same area can benefit candidate placement. Candidate Resume Updates (00:07:18) The importance of helping candidates update their resumes. Software Skills on Resumes (00:09:44) Lisa emphasizes the need for technicians to include software experience on their resumes. Engaging Passive Candidates (00:11:51) Discussion on strategies for reaching out to passive candidates and building relationships. Aftercare for Candidates and Shops (00:13:48) Importance of follow-up care for both candidates and shops post-placement. Keeping Talent in the Industry (00:14:31) The role of recruitment in retaining talent within the automotive industry. Career Growth for Technicians (00:16:30) Discussion on the importance of career advancement opportunities for technicians. Shining and Moonlighting (00:17:53) Encouragement for technicians to excel in their current roles while exploring new opportunities. Employee Growth Conversations (00:18:27) Importance of shops having growth conversations with employees to prevent complacency. Adapting to Industry Changes (00:19:29) The need for new roles in shops due to emerging technologies like EVs and ADAS. Understanding the Interview Process (00:24:04) Exploring the key questions recruiters should ask during the interview process. Candidate Guidance (00:26:13) Importance of guiding candidates on what to ask potential employers during interviews. Coaching Shop Owners (00:27:37) Discussion on the need for coaching shop owners in effective hiring practices. Compensation Conversations (00:28:25) The significance of discussing compensation models and guarantees with candidates. Simplifying Compensation Plans (00:29:34) Advocacy for straightforward compensation plans to enhance understanding among technicians. Importance of PTO (00:32:20) Discussion on the significance of paid time off and competitive benefits in recruitment. Creative Benefits Strategies (00:33:13) Encouragement for shop owners to offer creative benefits to attract and retain talent. Family Considerations in Career Changes (00:34:49) Highlighting the importance of family support when making career transitions. Importance of Onboarding Plans (00:36:19) Emphasis on having clear onboarding and training plans for new hires. Pay for Training as a Priority (00:39:56) Candidates value pay for training. Professionalism and Speed in Recruitment (00:44:28) Highlighting the need for quick responses and professionalism in candidate communication. Broader Training Opportunities (00:50:34) Encouraging training beyond automotive skills for personal and professional development. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.
Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video content, and offering incentives.
Brian also highlights the importance of personal health and well-being, emphasizing that a healthy business owner is crucial for a thriving business.
Tune in for practical tips to help fill your bays and keep your business thriving.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Greg Buckley at Buckley's Auto Center : https://www.youtube.com/@BuckleysAutoCare/featured
Charlie's Foreign Car
https://www.youtube.com/@fixingcars
Royalty Auto Service
https://www.youtube.com/@theroyaltyautoservice
Dave’s Auto Center
https://www.youtube.com/@DavesAutoCenterCenterville
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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