Quantcast
Jump to content


Recommended Posts

Posted

We have loaner cars and find it is a great marketing tool. Really helps out when the car has to stay overnight, people have errands to run. Lots of positive feedback from people who use them.

Gary

Posted

A foreign car dealer here started buying their waiters lunch! It's brings customers in and probably cuts back on waiters hassling the service writer if there car is done every 10 minutes.

  • Like 1
Posted

Something I have recently ran into. The dealership offering lifetime power train warranties. Not from Ford but the dealer them self. It says any service provided outside the dealership will void the warranty. How do I compete with this?

Posted

Something I have recently ran into. The dealership is offering lifetime power train warranties. Not from Ford but the dealer them self. It says any service provided outside the dealership will void the warranty. How do I compete with this?

Posted

You have to understand, dealerships are getting desperate. Their customer service is getting worse due to the manufacturers becoming greedy! I wouldn't worry too much about this because it will be one of those things that will dissipate very quickly. You could up your warranty slightly and let all of your customers know. Our warranty is 3yrs / Unlimited miles and seems to be working out great for our customers. You also need to understand a better warranty doesn't beat great customer service!

Posted

Local shops are preferred by the motoring public because they are more accommodating and reasonably priced. If you have a brand, work it. If you do not have a brand, develop one. Think outside the box, be unique and you will not have to worry about the dealers.

  • Like 2
Posted

Local shops are preferred by the motoring public because they are more accommodating and reasonably priced. If you have a brand, work it. If you do not have a brand, develop one. Think outside the box, be unique and you will not have to worry about the dealers.

 

Good post and that is completely true. Find something unique to separate yourself from the rest. Everything else will follow.

Posted

Funny thing that happened today. Had a car drop off yesterday hit a pot hole had a coolant leak. 2009 328xi. Found that the leak was coming from the waterpump. After giving the customer a price he said he wants to go through his insurance for road hazard. Today I get a call from Geico asking the vehicle to be released to another shop. At this point I am a bit confused so I call the customer up. Customer said he had a discussion with his wife and his wife wanted to bring the car to BMW. Oddly enough I think his wife mystery shopped me the day before asking what the difference was between the dealer and my shop. I went through the list of things that differentiates us from customer service, personal attention, ability to speak to the technician, longer warranty, same training, dealer level equipment etc etc. Gave her my best pitch which works 99% of the time to get "Wow, I feel really comfortable bringing my car to you." This time though she seemed super skeptical and I got responses like, "well I dont really care to speak to the technician" and odd responses like that. At the end of the 10 minute conversation she says, "well I'll have to think about it." Even after I mentioned our reputation and reviews she said, "oh yeah you do have great reviews online." So then??????????????????????

 

I tried to ask questions to understand why they chose to bring the car to the dealership. The basic response I got was, "well if insurance is going to cover it my wife feels more comfortable bring our car to the dealer." The only thing that was going through my head was, "Why?!?!?!?!?!!?!?" I may be looking to much into this although I guess my personality forces me to never settle for anything less than 100%. This is the first time i lost a customer to the dealership in 9 years after their car was already at my shop. Gets me thinking what else do I need to do to not have this happen again in the future. There will always be illogical strange people out there I can accept that. Still sucks though!

 

For shizzles and giggles I went and yelped all the BMW dealerships around and none were above a 2.5 star review. Brand has a strong pull on some people.

  • Like 1
Posted

Funny thing that happened today. Had a car drop off yesterday hit a pot hole had a coolant leak. 2009 328xi. Found that the leak was coming from the waterpump. After giving the customer a price he said he wants to go through his insurance for road hazard. Today I get a call from Geico asking the vehicle to be released to another shop. At this point I am a bit confused so I call the customer up. Customer said he had a discussion with his wife and his wife wanted to bring the car to BMW. Oddly enough I think his wife mystery shopped me the day before asking what the difference was between the dealer and my shop. I went through the list of things that differentiates us from customer service, personal attention, ability to speak to the technician, longer warranty, same training, dealer level equipment etc etc. Gave her my best pitch which works 99% of the time to get "Wow, I feel really comfortable bringing my car to you." This time though she seemed super skeptical and I got responses like, "well I dont really care to speak to the technician" and odd responses like that. At the end of the 10 minute conversation she says, "well I'll have to think about it." Even after I mentioned our reputation and reviews she said, "oh yeah you do have great reviews online." So then??????????????????????

 

I tried to ask questions to understand why they chose to bring the car to the dealership. The basic response I got was, "well if insurance is going to cover it my wife feels more comfortable bring our car to the dealer." The only thing that was going through my head was, "Why?!?!?!?!?!!?!?" I may be looking to much into this although I guess my personality forces me to never settle for anything less than 100%. This is the first time i lost a customer to the dealership in 9 years after their car was already at my shop. Gets me thinking what else do I need to do to not have this happen again in the future. There will always be illogical strange people out there I can accept that. Still sucks though!

 

For shizzles and giggles I went and yelped all the BMW dealerships around and none were above a 2.5 star review. Brand has a strong pull on some people.

 

Been there. You will see them again after the dealer f-up something and treats them like crap. It take some people a while to go outside their box of normal.

  • Like 1
Posted

Funny thing that happened today. Had a car drop off yesterday hit a pot hole had a coolant leak. 2009 328xi. Found that the leak was coming from the waterpump. After giving the customer a price he said he wants to go through his insurance for road hazard. Today I get a call from Geico asking the vehicle to be released to another shop. At this point I am a bit confused so I call the customer up. Customer said he had a discussion with his wife and his wife wanted to bring the car to BMW. Oddly enough I think his wife mystery shopped me the day before asking what the difference was between the dealer and my shop. I went through the list of things that differentiates us from customer service, personal attention, ability to speak to the technician, longer warranty, same training, dealer level equipment etc etc. Gave her my best pitch which works 99% of the time to get "Wow, I feel really comfortable bringing my car to you." This time though she seemed super skeptical and I got responses like, "well I dont really care to speak to the technician" and odd responses like that. At the end of the 10 minute conversation she says, "well I'll have to think about it." Even after I mentioned our reputation and reviews she said, "oh yeah you do have great reviews online." So then??????????????????????

 

I tried to ask questions to understand why they chose to bring the car to the dealership. The basic response I got was, "well if insurance is going to cover it my wife feels more comfortable bring our car to the dealer." The only thing that was going through my head was, "Why?!?!?!?!?!!?!?" I may be looking to much into this although I guess my personality forces me to never settle for anything less than 100%. This is the first time i lost a customer to the dealership in 9 years after their car was already at my shop. Gets me thinking what else do I need to do to not have this happen again in the future. There will always be illogical strange people out there I can accept that. Still sucks though!

 

For shizzles and giggles I went and yelped all the BMW dealerships around and none were above a 2.5 star review. Brand has a strong pull on some people.

 

 

 

Been there. You will see them again after the dealer f-up something and treats them like crap. It take some people a while to go outside their box of normal.

 

Just be patient, some people are just odd ducks and have to learn the hard way. They may not be back this year but they will be back.

Posted

Not to be a downer, but if i was a consumer and someone else was paying the bill for my BMW I'd take it to the BMW dealer too unless my regular mechanic could do it. There are too many indy shops that say they work on euro cars but really have no idea what there doing. Thank the jack of all trades for that. Maybe send a follow up letter thanking them for the opportunity and invite them in to service them in the future. Its hard to get a new customer comfortable when they are stressed. Don't take it personal.

 

I Just bought a clean E39 540i m sport that an Indy goofed on. Someone did a water pump and jammed the coolant pipes so hard it broke the rear coolant manifold. They thought it blew the head gasket because water was pouring from the back of the engine. Doh!

  • Like 1

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      Is your shop struggling with fewer repair orders and dropping sales? It may not be about losing customers—your clients could just be driving less. In this episode of Business by the Numbers, Hunt Demarest, CPA, walks you through a real-life example of how customer driving behavior (and simple mileage tracking) revealed critical insights for a struggling $2M shop. Learn how to use your own data to better understand your customer base, track hidden metrics, and adjust your strategy—before your bottom line takes another hit.
      In this episode:
      Why fewer visits doesn’t always mean fewer customers How to calculate mileage trends using your shop management system The difference between customers and repair orders (hint: it matters) How remote work and economic shifts impact car care habits How to conduct a customer behavior audit—without creeping them out Action steps to track spending per mile and make smarter business decisions
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.
      They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.
      With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Google Local Service Ads
      AutoOps - Scheduling Tools for Auto Shops
      The Google Guarantee
      Google Screened
      Keywords in Reviews – Adding Fuel to the Fire
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads. Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S. Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops. Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability. Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads. Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads. Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard. Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance. Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads. Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops. Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility. Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes. RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network. App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops. Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks. Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads. Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting. Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads. Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads. Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads. Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance. Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility. Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads. Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops. Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started. Discovery Call Process (00:34:15)  Details on scheduling a discovery call and assessing local competition for LSA. Final Thoughts on LSA (00:34:38)  Emphasis on the importance of early adoption of LSA for auto repair shops. Self-Management of LSA (00:34:40)  Advice on running LSA independently, highlighting the required time and dedication. Closing Remarks (00:35:29)  Thanking listeners and sponsors, and encouraging engagement with the podcast.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 209 - The Path to Becoming a Rock Star Service Advisor with Samantha Higdon
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into a major economic issue that could impact your auto repair shop: stagflation. With inflation staying high and economic growth slowing, what does this mean for your business? Should you be concerned about a recession, and how can you prepare? Hunt breaks it all down with real-world insights and historical comparisons to the 1970s economic crisis.
      🔹 What You’ll Learn in This Episode:
      What stagflation is and why it matters now. How inflation is outpacing wage growth and hurting the middle class. The impact of tariffs, oil prices, and fiscal policy on businesses. Lessons from past economic downturns (1970s and Japan's lost decades). How auto repair shop owners can stay profitable in a shifting economy.
      Stay ahead of the curve and make informed decisions for your business!
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors

×
×
  • Create New...