Quantcast
Jump to content


Website and SEO package


Recommended Posts

Being a geek, I did my own for years, but gave it up when we saw the Kukui product. I had some initial withdrawal pains, but soon realized I wasn't even concerned about it any more. They are that good. I can still get in and manage my pages if I want to, but who has time? Strongly recommended.

Link to comment
Share on other sites

I've been usin kukui. Pretty happy I guess. Really pricey. The biggest thing I hate is the website design is very very cookie cutter. The copied our old design and posted it, however we thought this was just until they would come up with something new.

 

It's on us to provide photos, taken by a professional ( additional expense). It's on us to update it. It is on us to change the content. It's on us to come up with the wording on the site. It is on us to tell them what wording we want on our follow up/ lost customer.

 

We had to register new emails ( more $) then purchase the domain from go daddy ($$$).

 

The biggest downside is that if we quit kukui, we lose our web design. You don't own the pages, just the domain name.

 

Don't get me wrong, I do get a good amount of business from them, our SEO rankings are high, ( but my site isn't mobil optimized, they say that isn't important wtf) and they have a good looking stat page. However for $11k/ year, I'd expect a little more than cookie cutter.

 

JMHO

 

DON

Link to comment
Share on other sites

What I have learned is vanity is not what makes money. We all want nice looking websites and to be honest the website they create for you most likely will be a lot nicer than what 95% of the other shops have out there. The key thing though is that the website works in terms of high ranking SEO and boosting your exposure and online reputation. The name of the game is get more customers = make more money. They do that for you.

Link to comment
Share on other sites

The CRM portion is set to ask for any closed RO for a review. The reviews are sorted differently than other CRM programs. They are used exclusively for the website. Unlike DemandForce or Social CRM the reviews are 100% controllable. If you want only 5 star reviews to show on your website then that is what will show up. The downside is that it is not on a separate review site which does not necessarily aid SEO. Where it does help is many customers have complimented our great reviews on our website and have said that was a major contributing factor into walking through our door.

Link to comment
Share on other sites

  • 1 month later...

At the Virginia Automotive Association convention last weekend, Todd Westerlund, the owner of Kukui was kind enough to take us out to a great restaurant in Williamsburg. I can't tell you how impressed I was with this guy. Former wrench turner, studied marketing, went to work for Demandforce and then set out on his own. I consider myself to be pretty knowledgeable about Internet presence and SEO, but he was blowing my mind when he started talking about attracting searchers to our website and converting them to appointments. Gave me a great deal of confidence in our business relationship.

  • Like 2
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      Rena Rennebohm: [email protected]
      Website: empoweryouradvisor.com
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 170 - The Future of Auto Parts Using Wiretronic's AI-Powered Solutions
    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.
       
      The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.
       
      Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.
       
      Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus. Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health. Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart. Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek. Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.  
       
       
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By autorepairuniversity
      WOW. I'm finally launching my "winter project". I have created a fully online auto repair training course. I (as a shop owner) was amazed at the lack of training options that my employees could take while working full time. The course lays out the "basics" that I found myself teaching these guys every time I had a new hire with little experience. If you know anyone who could benefit from this, boy would I appreciate you sharing this! Or, if you as a shop need some training for new employees, maybe this could help you. I'm not trying to use this forum as a "sales platform", but I am very excited to see what hapens with this idea. Again, any help / feedback would be greatly appreciated. You guys are awesome to listen to! Here is the link: www.autorepairuniversity.com
       
       
      Sent from my SM-G930P using Tapatalk
       
       


  • Our Sponsors



×
×
  • Create New...