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I have been thinking of doing some advertising online? Anyone else have any thoughts of this? I have found some places, but they all seem like stationary sites and very plain for the money they are asking for. (Example: www.bimmershops.com)

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Our "online" advertising is a good website that comes up in searches for our city. Between that and the good online reviews it has paid for itself many times over.

 

Thanks for your response Mini4U. Are you just talking about "your" website? Do you use any external websites to advertise your company? Do you have a lot of BMW and Mini shops near you?

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The best way of online advertising is Organic SEO. There are a lot of factors that change your ranking and what exactly helps your ranking. Blogs, Review sites, proper content on your website, updated content etc all help. I am not going to pretend to be an expert which I certainly am not. Google Adwords do also help. I have also seen in my area (NYC) Yelp to be a big factor and ways potential customers qualify shops.

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  • 1 month later...

I use a combination of a frequently updated website (hosted by Google apps), Google AdWords, Google Plus for a maps entry and ratings, and Yelp for ratings. I even have a few ads on Craigs List that I keep running constantly. I've been in business a year and 90% of my new business has been via Internet referals. Yes, you do get some cheapskates looking for bargain deals but I am happy to have those customers go elsewhere After we discuss pricing.

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On average, 32,000-40,000 people see my Google ad. 100-150 click on it. The ads promote auto repair to students. Students see my name and have to drive by my shop to go anywhere so it works. If there's more competition in your area or if your place is off the main drag a better website would be a necessity. For $1200-$1500 a year it has proven a good advertising investment.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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