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Posted (edited)

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

 

 

UPDATE: I searched via my zip code and apparently the average for the are is not what the customer said. It would have landed us just outside of the highest range which is fine by me. I guess I should scale back some anger toward RepairPal lol

Edited by mspecperformance
  • Like 2
Posted

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

I don't let any of those site steer me away from what I charge. Next time, just tell them, "You get what you pay for. I can put cheap aftermarket parts on also, but it would be a dis-service and not fair to you. I also wouldn't be able to put my warranty behind the repair." If they don't like that answer, send them to the curb, nicely.

  • Like 3
Posted

I've heard this before but repair pal is typically on point around here! I fall dead in the middle most times and still clear 60% with loaded labor prices. Not saying that it couldn't be wrong in your area but around here its pretty close.

 

Sent from my SCH-I605 using Tapatalk

Posted

creepy customer anyway I was glad to get rid of him. I am not one to judge people but literally when he walked in I kind of went "omg" in my head. Either way I figure it was going to be an easy in and out job which is normally not our normal customer. Oh well good riddance but I can't help but get a little pissed off with the customer bringing up the repairpal BS. When this guy said, "why are you more expensive than everyone else" I was very tempted to say, "Because we are better than everyone else!!" Then my adult self took over and and I played the game, gave him the song and dance, put a fat smile on my face and passed the keys off and offered ourselves if he needed any help whatsoever. I don't think I've ever had to lie more in my life.

  • Like 1
Posted

I would have went ahead with the response of 'we are better than everybody else'. You have to justify why you charge more, why not start off with confidence. 'we're better than everyone else, don't make mistakes, offer best warranty, best parts, more certs, etc.'

 

In the end, you may be right though. Maybe this wasn't a customer you didn't want, but don't be afraid to brag about yourself to sell the work

  • Like 1
Posted

I would have went ahead with the response of 'we are better than everybody else'. You have to justify why you charge more, why not start off with confidence. 'we're better than everyone else, don't make mistakes, offer best warranty, best parts, more certs, etc.'

 

In the end, you may be right though. Maybe this wasn't a customer you didn't want, but don't be afraid to brag about yourself to sell the work

 

no of course not. Certainly not what I would ever say. Its just the feeling that comes over when you encounter those types of customers that really almost insult you with their insinuations.

Posted

 

This has been my fear from the start. How can a website take the place of what we do when we engage customers. And what in the world is "national average?" This sends the wrong message to the consumer. A business that promotes price only will die by price.

 

What separates one business from an other is more than price. Just look at Starbucks or Nordstroms or Ruth Chris Steak House. I will bet a year's salary their customers do not choose them for any "national average"

 

I am sorry to hear, we have enough issues to overcome.

 

Question: Will RepairPal and others like them paint us all with same brush and make us compete on a level that unsustainable?

 

 

I tried explaining to the customer that we are a different service. We have higher standards, better warranty, superior parts, best techs etc. The guy literally shook his head. I really hope programs like RepairPal don't catch on.

  • Like 1
Posted

M-spec, like ncauto said, I've found Repair Pals pricing to be pretty accurate for real world pricing. Did you actual see prices on Repair Pals site? Don't get me wrong, I'm not defending all of the issues that Repair Pals site raises, but I've always found my prices are within the ranges that Repair Pals site give.

Posted

M-spec, like ncauto said, I've found Repair Pals pricing to be pretty accurate for real world pricing. Did you actual see prices on Repair Pals site? Don't get me wrong, I'm not defending all of the issues that Repair Pals site raises, but I've always found my prices are within the ranges that Repair Pals site give.

 

To be honest I didnt. The customer wanted to show me the prices on his phone but at that point since he didnt really want to listen to any reason i didnt feel the need to feed into justifying his point of view. I very politely apologized that we couldnt help him but would be more than happy to do anything we could for him in the future. Killed with kindness to stave off a potential bad review.

Posted (edited)

What was the vehicle and the job to be performed? I'm curious to see what Repair Pals estimate would come in at.

Edited by Tires Too
  • Like 1
Posted

It was rear brake pads on a 2001 740iL. I charged the 1 hour Mitchell allots for the job and list on the brake pads and sensor. I came in at $271 or so after taxes and fees. I believe the customer had looked up $254 for all around brake pads. Without looking at his phone I explained to him the difference in a blind "national" average and our service. We use the highest quality parts, best technicians, backed by industry leading warranty etc. The responses I got were, "but online its this much why are you so high" and "I don't need warranty." Yeah definitely not a customer that I wanted. Certainly didn't see the value is coming to a shop with high standards let alone a German Car specialist. I guess I took offense to it more or less because I don't get price shopped so blatantly very often. Most of the people even they don't use know the value of a higher quality shop and a specialist. Yes they are brakes I get it, its been beaten into us brakes are something yourself and pick up the parts at autozone. I'm still not going stand being compared to the guy down the block that hardly know what hes doing and ships his cars over to me most of the time because he doesn't have the capabilities to work on them.

 

Besides that "national average" takes into account many markets that cost of living is a lot lower. I'm in New York City which is a very expensive place to live. Therefore products and services tend to be more expensive than almost anywhere else.

Posted

I just checked on repairpal and punched in all info for my location and the average is $199-$262 which puts my price right outside the "average" which isn't too bad. I guess the customer either punched in the wrong info or a lying sack of crap. Not too uncommon in these parts :(

  • Like 2
Posted

I just checked on repairpal and punched in all info for my location and the average is $199-$262 which puts my price right outside the "average" which isn't too bad. I guess the customer either punched in the wrong info or a lying sack of crap. Not too uncommon in these parts :(

I have a lot of customers who come in and cry "you are higher than everywhere I checked!" And with a little prying they leave embarrassed when they realize you caught them in a lie! It must be a new technique used by cheap skates. Had one pull it and I showed him repair pal and then asked who gave you such a much lower price on 4 ball joints and he replied "advance auto said they could do it for $120" I literally laughed out loud!

 

Sent from my SCH-I605 using Tapatalk

  • Like 1
Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

Rule 1 I have when dealing with customers: They will lie or omit facts because it is "cheaper" for them. I recently had a customer flat out tell me that it was my problem to duplicate her issue ( she simply said it runs weird). Apparently it was her fathers advice. I said ok It will be $85 per hour (diagnostic time) until we find it, then $75/ hr to repair. She asked how long will it take, my response was "Could be 1/2 hour or 12 hours, I cannot price it until I know what is wrong. I will be billing you $85 an hour until we find it." All of a sudden, she couldnt stop giving me information. Customer interview? Nope. It is a customer INTERAGATION!

Posted

I am one of the repair pal top shops. We signed up about 4 month ago. Their prices on jobs I found to be very accurate. I am usually in the middle or a little below with 60 profit margin on parts and labor. The problem is that people that call don't look at the price the website is telling them. They are usually looking for the cheapest guy in town. I've gotten some good customers from repair pal but majority that calls don't come in when you tell them we need to look at the car before giving any kind of estimates (even when I tell them that we are usually in the middle of the price range on repair pal)

Posted

I always say that they can go for the cheap job and then they can bring the car back and we will look over the brake job the other shop did together. I will show you problems seen so that you can ask them for a discount or your money back. A cheap brake price is not worth it if you got to allow an extra 10 feet to stop is it? Let me get you a courtesy ride to where you need to go and we will pick you back up when we are done with your car.

 

Some walk, most stay, some walk and come back with brake problems the other shop can't seem to solve.

  • Like 1
Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

That's just plain ignorant lol

 

Sent from my SCH-I605 using Tapatalk

  • Like 2
Posted

That's just plain ignorant lol

Sent from my SCH-I605 using Tapatalk

Ditto. Dont know what your problem is Gene. We are all here to learn and grow. Find better methods of doing business. You are obviously not here for the right reasons.

Posted

I dont get it. Ignorant of what?

You guys maybe the only shop in 5 mile radius. If that's the case than you can play hard to get.

In my case there are 30 shops in 5 mile radius.

If I play hard to get , I will go out of business.

 

Block option?

So if I say Something That you dont agree with. That means I should be banned?

Seems to me that most of you wont survive a month in a large city.

I think Iam wasting my time posting here. Just wanted to see how the red necks would react to my posts.

and the reaction was just as expected. No more different than World Pac forum.

Too bad .

 

Gene.

  • Like 1
Posted

I dont get it. Ignorant of what?

You guys maybe the only shop in 5 mile radius. If that's the case than you can play hard to get.

In my case there are 30 shops in 5 mile radius.

If I play hard to get , I will go out of business.

 

Block option?

So if I say Something That you dont agree with. That means I should be banned?

Seems to me that most of you wont survive a month in a large city.

I think Iam wasting my time posting here. Just wanted to see how the red necks would react to my posts.

and the reaction was just as expected. No more different than World Pac forum.

Too bad .

 

Gene.

Hi, Gene!!

 

I'm glad you posted here! I am a fairly new member here, but I'm not new to the automotive service world. I am in a suburban area about 10 miles from a 100,000 population city. A pretty good-sized city for South Carolina. I see that you posted yesterday, and I bet lots of shop owners have read it, but only a few responded negatively. I believe we all will learn something from your postings here, as many of us are in smaller population areas, and will like hearing someone like you from a highly-competitive, densely populated area. As far as the rednecks go, I guess I'm as Southern as they come, and sometimes joke that I have more fun doing the "redneck" activities vs. the "Golf and Tennis" crowd type stuff. I have raced dirt track cars, been to mud runs, love to fish, but also occasionally attend The Masters Golf Tournament, and am a trained opera singer. We are all unique individuals with unique businesses. I value the differences that we shop owners have. Please come again!!

Posted

Gene,

 

I never said I wanted to ban you... I could just do without seeing anymore comments from you.

 

You've called people 'rednecks', you've told shop owners on here that all they want are 'slaves' and nobody wants to really work for them, mentioned owner's 'fat wives', admitted that you are a negative person, and now you're admitting you got the same responses/comments on another forum...

 

Maybe it's your piss poor attitude and lack of respect for others. If we're no different than the worldpac forums, why do you continue to waste your time?

  • Like 2
Posted

Very sensitive arent we. I am thinking you are one of those who is looking for slaves and your wife is fat.

As I said before , truth hurts and most can't take it.

I got emails from people saying that I should continue posting.

I guess I am not that bad after all.

and remember tomorrow is saturday, so when you get drunk , stay away from your cousin. or at least wear protection.

 

For the rest of the people.

Running an auto repair shop in a big city is very tough to say the least.

One needs to be a hustler in order to make rent.

I have been doing it for 28 years and getting tired.

Like I said before , I got 3 other shops right next to me.

Being a princess just aint going to work.

For the most part I like rednecks , except the ones who have cousins for parents.

Enjoy.

Waiting for all the feedback , positive or negative.

Gene.

Posted

Very sensitive arent we. I am thinking you are one of those who is looking for slaves and your wife is fat.

As I said before , truth hurts and most can't take it.

I got emails from people saying that I should continue posting.

I guess I am not that bad after all.

and remember tomorrow is saturday, so when you get drunk , stay away from your cousin. or at least wear protection.

 

For the rest of the people.

Running an auto repair shop in a big city is very tough to say the least.

One needs to be a hustler in order to make rent.

I have been doing it for 28 years and getting tired.

Like I said before , I got 3 other shops right next to me.

Being a princess just aint going to work.

For the most part I like rednecks , except the ones who have cousins for parents.

Enjoy.

Waiting for all the feedback , positive or negative.

Gene.

 

 

Since we are taking out the measuring sticks my shop is in a much bigger city than yours, the population in my city is larger than your whole state. I know plenty of shops that run their business's like yourself. They are either too old to change or blissfully ignorant like yourself. Don't even know what more to say other than please find some better use for your time because no one here wants to hear your BS. thanks buh bye.

Posted

 

 

This has been my fear from the start. How can a website take the place of what we do when we engage customers. And what in the world is "national average?" This sends the wrong message to the consumer. A business that promotes price only will die by price.

 

What separates one business from an other is more than price. Just look at Starbucks or Nordstroms or Ruth Chris Steak House. I will bet a year's salary their customers do not choose them for any "national average"

 

I am sorry to hear, we have enough issues to overcome.

 

Question: Will RepairPal and others like them paint us all with same brush and make us compete on a level that unsustainable?

 

 

When cars drive themselves Homeland Security will dictate the repair prices for our safety.

Posted

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

 

 

UPDATE: I searched via my zip code and apparently the average for the are is not what the customer said. It would have landed us just outside of the highest range which is fine by me. I guess I should scale back some anger toward RepairPal lol

 

Does the customer also want the national average of problems that come with a cheap brake job?

  • Like 1
Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

 

The customer and i both cry when i get to see the car and the wheel has stripped/broken off lug nuts, spun hub bearing and frozen caliper. But they did not tell repairpal or me that when asking for a price.

Posted

 

 

Since we are taking out the measuring sticks my shop is in a much bigger city than yours, the population in my city is larger than your whole state. I know plenty of shops that run their business's like yourself. They are either too old to change or blissfully ignorant like yourself. Don't even know what more to say other than please find some better use for your time because no one here wants to hear your BS. thanks buh bye.

  • Middle Village, NY a large city?
  • Tell it to some one who never been there before.
  • Gene.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Facebook - facebook.com/shopmarketingpros 
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    • By carmcapriotto
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Explore the profitable opportunity of key cutting and programming for auto repair shops in the automotive aftermarket. With around 25 million keys sold each year, many vehicle owners lose at least one key within the first 15 years of ownership. Matt Fanslow and Scott Gompper highlight the Nitrous AutoProPad G3, simplifying key programming and emphasizing the significant revenue potential within this largely untapped market. Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Scott Gompper, Nitrous Keys Show Notes Watch Full Video Episode Introduction to Keys (00:00:00) Nitrous AutoPro ad G3 Features (00:01:07) Key Market Insights (00:02:38) Importance of Key Cutting (00:03:02) Programming Keys for Modules (00:04:30) Integrating Key Cutting Services (00:05:01) Tool Interface Explanation (00:05:22) Calculating ROI for Key Cutting (00:06:41) EV and Hybrid Vehicle Services (00:09:50) Key Cutting Machine Overview (00:11:00) Investment in Key Cutting Services (00:12:47) Marketing Key Cutting Services (00:13:40) Benefits of Attending Trade Shows (00:14:00) Fleet Services and Key Cutting (00:14:39)
      Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/         Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity.
      Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change.
      Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains.
      The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth.
      Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole.
      In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success.
      Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights.
      Introduction to the Podcast (00:00:11)
      Overview of the podcast's purpose and the value it offers to auto repair businesses. Celebrating Episode 200 (00:01:08) Kimberly's Kidney Donation (00:02:06) Highlighting Episode 164 - Unlocking Greatness (00:04:21) Highlighting Episode 170 - Four Day Workweek (00:05:24) Preparing for 2025 (00:07:42) Highlighting Episode 172 - Commitment vs. Interest (00:08:46) Highlighting Episode 175 - The Pumpkin Patch (00:09:58) Highlighting Episode 180 - Profit First (00:11:11) Highlighting Episode 185 - Mom and Pop Shops (00:12:00) Highlighting Episode 186 - Coached vs. Uncoached (00:12:46) Highlighting Episode 187 - Project Alpha (00:13:05) Highlighting Episode 189 - Impact of Politics (00:13:55) Highlighting Episode 192 - Self-Obstruction (00:14:20) Highlighting Episode 193 - Being the Best Shop (00:14:46) Highlighting Episode 197 - Chris's Favorite Things (00:15:30) Looking Ahead to Episodes 201 and 202 (00:15:50)
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
      Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops
      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.
      With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.
      Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you
      grow your auto business and you can learn more at RepairPal.com/shops. 
      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://www.autoops.com/ - Online Scheduling for Auto Shops
      https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop
      https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty
      https://remarkable.com/ - Remarkable notebook
      Show Notes with Time Stamps
      Introduction to the Podcast (00:00:01)  The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.   Welcome and Topic Introduction (00:00:10)  Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair.  Secret Shopper Concept (00:01:03)  Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.   Frog in Boiling Water Analogy (00:01:20)  Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.   Personal Experience with Shop Cleanliness (00:02:26)  Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.   Origin of the Episode's Topic (00:03:13)  Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops.   Creating a First Impression Checklist (00:04:08)  Kim mentions her intention to create a first impression checklist based on customer journey insights.   Importance of Online Presence (00:04:51)  Discussion shifts to how potential customers first experience a business online, including websites and Google profiles.   The Grunt Test (00:06:39)  Brian explains the "grunt test," where a stranger should easily understand what a website is about.   Evaluating Website Impressions (00:08:04)  Kim emphasizes the importance of assessing what feelings a website evokes in potential clients.   Social Media's Role in First Impressions (00:10:12)  The conversation covers how social media contributes to first impressions and customer perceptions.   Content Strategy and Audience Alignment (00:12:08)  Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations.   Google Business Profile Importance (00:12:59)  Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers.   Customer Experience in a Hurry (00:14:01)  Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information. Improving Waiting Area Appearance (00:15:02)  Discusses the importance of updating photos of the waiting area to enhance customer impressions. The Importance of Phone Etiquette (00:15:38)  Emphasizes listening to phone calls to ensure service advisors are friendly and professional. First Impressions Over the Phone (00:16:38)  Highlights how the tone and manner of answering calls can significantly impact first impressions. Customer Experience During Calls (00:17:18)  Explores the importance of a welcoming greeting and attentive service during phone interactions. Listening to Recorded Calls (00:19:22)  Encourages shop owners to review recorded calls to improve customer service quality. Customer Experience in Shops (00:21:36)  Discusses a personal anecdote about poor customer service and its impact on first impressions. Evaluating Online Scheduling Experience (00:24:26)  Stresses the importance of user-friendly online scheduling systems for customer satisfaction. Drive-By Assessment of Shop Appearance (00:26:23)  Encourages shop owners to evaluate their business from a customer's perspective for first impressions. Parking Lot and Vehicle Presentation (00:27:27)  Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers. Signage and Branding Consistency (00:29:03)  Highlights the importance of maintaining updated and clear signage to reflect the brand accurately. The Story of the Old Shop (00:29:52)  Brian shares a humorous anecdote about visiting an old shop and its rundown appearance. The Importance of Cleanliness (00:30:46)  Discussion about how exterior cleanliness impacts first impressions in auto repair shops. Creating a Welcoming Atmosphere (00:31:27)  Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers. Sensory Experiences Matter (00:31:47)  Exploration of how smell and touch affect customers' perceptions in an auto repair shop. Comparing Experiences (00:34:29)  Kim discusses how customers compare their experiences to other businesses like Chick-fil-A. Details Matter (00:35:28)  Highlighting the importance of small details in creating a positive customer experience. Creating a Family-Friendly Environment (00:36:55)  Discussion on accommodating families and making kids feel welcome in the shop. Comfort in the Waiting Area (00:38:39)  Brian stresses the need for comfortable seating and a welcoming environment for customers. Responsibility for Cleanliness (00:39:23)  Discussion on who is responsible for maintaining cleanliness in the shop. Bathroom Cleanliness (00:40:20)  A personal story about the poor state of a customer-facing bathroom and its impact. Thoughtful Amenities (00:41:24)  Kim talks about providing thoughtful amenities for female customers in the bathroom. Impression of Cleanliness (00:43:19)  Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas. Shop Area Cleanliness (00:44:11)  Importance of maintaining a bright, clean, and organized shop environment for clients and staff. Efficient Shop Layout (00:45:02)  Discusses the necessity of an efficient layout to enhance workflow and client experience. Client Interaction (00:46:05)  Emphasizes tailoring conversations with clients based on their vehicle ownership goals. Permission for Inspections (00:47:58)  Importance of asking for permission to perform inspections to enhance client trust and experience. Client Follow-Up (00:48:59)  Discusses the significance of following up with clients post-service to ensure satisfaction. Team Appearance (00:49:48)  Highlights how professional attire of staff can impact first impressions on clients. Importance of First Impressions (00:50:45)  Stresses that consistent positive impressions lead to long-term client relationships and referrals. Final Thoughts and Checklist (00:50:46)  Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      Matt Fanslow, an ASE certified Master Automotive Technician, reviews a YouTube video reacting to Google's top questions about car problems. Matt provides his expert insights and clarifications on topics ranging from car batteries, vibrations, and parasitic drains to more complex issues involving EVAP systems and the importance of proper diagnostics. Additionally, he offers commentary on the importance of ongoing training for technicians, skill gaps in the industry, and the economics behind charging for diagnostic work. Matt combines humor and professional knowledge to educate viewers on both basic and advanced automotive questions.
      Watch Full Video Episode
      Show Notes with Timestamps
      React Video (00:00:00) Google's Top Questions (00:01:20) Why Does My Car Battery Keep Dying? (00:01:26) Vibration When Stopping (00:03:10) Why Does My Car Shake When I Drive? (00:04:57) Squeaking When Turning (00:08:32) Shaking When Accelerating (00:10:09) Bad Smell from AC (00:11:44) Shaking When Braking (00:14:52) Gas Leaks and Evaporative Emission Systems (00:15:38) Importance of Oil in Engines (00:17:59) Napa Auto Tech Training Programs (00:20:49) Causes of Car Overheating (00:22:04) Why Cars Need Gas (00:23:39) Reasons for Cars Burning Oil (00:24:01) Backfiring and Misfires in Cars (00:26:05) Expiration of Car Seats (00:27:14) Mechanics' Pricing and Value (00:28:20) Why Mechanics Wear Gloves (00:30:42) Mechanics and Chemicals (00:31:44) Mechanics' Pay (00:31:59) Skill Levels in Auto Repair (00:32:06) Wage Misconceptions (00:33:29) Honesty in the Trade (00:35:09) Uniforms and Image (00:36:39) Charging for Diagnostics (00:39:44) Comparing Auto Repair to Other Professions (00:42:12) What Mechanics Do (00:43:36) Hourly Rates and Costs (00:45:58) How do mechanics get paid? (00:47:26) Flat rate pay explained (00:47:37) Charging for diagnostics (00:52:36) The demand for mechanics (00:54:41) Passion for automotive work (00:57:00) Certifications and training (00:59:04) Handling car emergencies (01:00:39) Dealing with car recalls (01:01:29) What to do if a car is stolen (01:02:03) Carbon Monoxide Concerns (01:03:13) What to Do If Your Car Is Hit While Parked (01:04:24) Insurance Company Guidance (01:04:40) Reacting to Answers and Feedback (01:05:07)
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


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