Quantcast
Jump to content

Recommended Posts

Posted (edited)

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

 

 

UPDATE: I searched via my zip code and apparently the average for the are is not what the customer said. It would have landed us just outside of the highest range which is fine by me. I guess I should scale back some anger toward RepairPal lol

Edited by mspecperformance
  • Like 2
Posted

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

I don't let any of those site steer me away from what I charge. Next time, just tell them, "You get what you pay for. I can put cheap aftermarket parts on also, but it would be a dis-service and not fair to you. I also wouldn't be able to put my warranty behind the repair." If they don't like that answer, send them to the curb, nicely.

  • Like 3
Posted

I've heard this before but repair pal is typically on point around here! I fall dead in the middle most times and still clear 60% with loaded labor prices. Not saying that it couldn't be wrong in your area but around here its pretty close.

 

Sent from my SCH-I605 using Tapatalk

Posted

creepy customer anyway I was glad to get rid of him. I am not one to judge people but literally when he walked in I kind of went "omg" in my head. Either way I figure it was going to be an easy in and out job which is normally not our normal customer. Oh well good riddance but I can't help but get a little pissed off with the customer bringing up the repairpal BS. When this guy said, "why are you more expensive than everyone else" I was very tempted to say, "Because we are better than everyone else!!" Then my adult self took over and and I played the game, gave him the song and dance, put a fat smile on my face and passed the keys off and offered ourselves if he needed any help whatsoever. I don't think I've ever had to lie more in my life.

  • Like 1
Posted

I would have went ahead with the response of 'we are better than everybody else'. You have to justify why you charge more, why not start off with confidence. 'we're better than everyone else, don't make mistakes, offer best warranty, best parts, more certs, etc.'

 

In the end, you may be right though. Maybe this wasn't a customer you didn't want, but don't be afraid to brag about yourself to sell the work

  • Like 1
Posted

I would have went ahead with the response of 'we are better than everybody else'. You have to justify why you charge more, why not start off with confidence. 'we're better than everyone else, don't make mistakes, offer best warranty, best parts, more certs, etc.'

 

In the end, you may be right though. Maybe this wasn't a customer you didn't want, but don't be afraid to brag about yourself to sell the work

 

no of course not. Certainly not what I would ever say. Its just the feeling that comes over when you encounter those types of customers that really almost insult you with their insinuations.

Posted

 

This has been my fear from the start. How can a website take the place of what we do when we engage customers. And what in the world is "national average?" This sends the wrong message to the consumer. A business that promotes price only will die by price.

 

What separates one business from an other is more than price. Just look at Starbucks or Nordstroms or Ruth Chris Steak House. I will bet a year's salary their customers do not choose them for any "national average"

 

I am sorry to hear, we have enough issues to overcome.

 

Question: Will RepairPal and others like them paint us all with same brush and make us compete on a level that unsustainable?

 

 

I tried explaining to the customer that we are a different service. We have higher standards, better warranty, superior parts, best techs etc. The guy literally shook his head. I really hope programs like RepairPal don't catch on.

  • Like 1
Posted

M-spec, like ncauto said, I've found Repair Pals pricing to be pretty accurate for real world pricing. Did you actual see prices on Repair Pals site? Don't get me wrong, I'm not defending all of the issues that Repair Pals site raises, but I've always found my prices are within the ranges that Repair Pals site give.

Posted

M-spec, like ncauto said, I've found Repair Pals pricing to be pretty accurate for real world pricing. Did you actual see prices on Repair Pals site? Don't get me wrong, I'm not defending all of the issues that Repair Pals site raises, but I've always found my prices are within the ranges that Repair Pals site give.

 

To be honest I didnt. The customer wanted to show me the prices on his phone but at that point since he didnt really want to listen to any reason i didnt feel the need to feed into justifying his point of view. I very politely apologized that we couldnt help him but would be more than happy to do anything we could for him in the future. Killed with kindness to stave off a potential bad review.

Posted (edited)

What was the vehicle and the job to be performed? I'm curious to see what Repair Pals estimate would come in at.

Edited by Tires Too
  • Like 1
Posted

It was rear brake pads on a 2001 740iL. I charged the 1 hour Mitchell allots for the job and list on the brake pads and sensor. I came in at $271 or so after taxes and fees. I believe the customer had looked up $254 for all around brake pads. Without looking at his phone I explained to him the difference in a blind "national" average and our service. We use the highest quality parts, best technicians, backed by industry leading warranty etc. The responses I got were, "but online its this much why are you so high" and "I don't need warranty." Yeah definitely not a customer that I wanted. Certainly didn't see the value is coming to a shop with high standards let alone a German Car specialist. I guess I took offense to it more or less because I don't get price shopped so blatantly very often. Most of the people even they don't use know the value of a higher quality shop and a specialist. Yes they are brakes I get it, its been beaten into us brakes are something yourself and pick up the parts at autozone. I'm still not going stand being compared to the guy down the block that hardly know what hes doing and ships his cars over to me most of the time because he doesn't have the capabilities to work on them.

 

Besides that "national average" takes into account many markets that cost of living is a lot lower. I'm in New York City which is a very expensive place to live. Therefore products and services tend to be more expensive than almost anywhere else.

Posted

I just checked on repairpal and punched in all info for my location and the average is $199-$262 which puts my price right outside the "average" which isn't too bad. I guess the customer either punched in the wrong info or a lying sack of crap. Not too uncommon in these parts :(

  • Like 2
Posted

I just checked on repairpal and punched in all info for my location and the average is $199-$262 which puts my price right outside the "average" which isn't too bad. I guess the customer either punched in the wrong info or a lying sack of crap. Not too uncommon in these parts :(

I have a lot of customers who come in and cry "you are higher than everywhere I checked!" And with a little prying they leave embarrassed when they realize you caught them in a lie! It must be a new technique used by cheap skates. Had one pull it and I showed him repair pal and then asked who gave you such a much lower price on 4 ball joints and he replied "advance auto said they could do it for $120" I literally laughed out loud!

 

Sent from my SCH-I605 using Tapatalk

  • Like 1
Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

I guess that was what I was thinking, customers seldom have all the facts correct when pricing out the job. When I've had someone come in with I price I will often bring up the Repair Pal estimator and make sure all the components are included with the estimate. Many customers have a price for a timing belt, but they fail to include the water pump, tensioner, idler pulleys etc in the estimate. Once you include everything my prices have tended to be right in their range.

If you include the price for the brake pads sensor on the Repair Pals estimate, your price is right in line.

Posted

Rule 1 I have when dealing with customers: They will lie or omit facts because it is "cheaper" for them. I recently had a customer flat out tell me that it was my problem to duplicate her issue ( she simply said it runs weird). Apparently it was her fathers advice. I said ok It will be $85 per hour (diagnostic time) until we find it, then $75/ hr to repair. She asked how long will it take, my response was "Could be 1/2 hour or 12 hours, I cannot price it until I know what is wrong. I will be billing you $85 an hour until we find it." All of a sudden, she couldnt stop giving me information. Customer interview? Nope. It is a customer INTERAGATION!

Posted

I am one of the repair pal top shops. We signed up about 4 month ago. Their prices on jobs I found to be very accurate. I am usually in the middle or a little below with 60 profit margin on parts and labor. The problem is that people that call don't look at the price the website is telling them. They are usually looking for the cheapest guy in town. I've gotten some good customers from repair pal but majority that calls don't come in when you tell them we need to look at the car before giving any kind of estimates (even when I tell them that we are usually in the middle of the price range on repair pal)

Posted

I always say that they can go for the cheap job and then they can bring the car back and we will look over the brake job the other shop did together. I will show you problems seen so that you can ask them for a discount or your money back. A cheap brake price is not worth it if you got to allow an extra 10 feet to stop is it? Let me get you a courtesy ride to where you need to go and we will pick you back up when we are done with your car.

 

Some walk, most stay, some walk and come back with brake problems the other shop can't seem to solve.

  • Like 1
Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

That's just plain ignorant lol

 

Sent from my SCH-I605 using Tapatalk

  • Like 2
Posted

That's just plain ignorant lol

Sent from my SCH-I605 using Tapatalk

Ditto. Dont know what your problem is Gene. We are all here to learn and grow. Find better methods of doing business. You are obviously not here for the right reasons.

Posted

I dont get it. Ignorant of what?

You guys maybe the only shop in 5 mile radius. If that's the case than you can play hard to get.

In my case there are 30 shops in 5 mile radius.

If I play hard to get , I will go out of business.

 

Block option?

So if I say Something That you dont agree with. That means I should be banned?

Seems to me that most of you wont survive a month in a large city.

I think Iam wasting my time posting here. Just wanted to see how the red necks would react to my posts.

and the reaction was just as expected. No more different than World Pac forum.

Too bad .

 

Gene.

  • Like 1
Posted

I dont get it. Ignorant of what?

You guys maybe the only shop in 5 mile radius. If that's the case than you can play hard to get.

In my case there are 30 shops in 5 mile radius.

If I play hard to get , I will go out of business.

 

Block option?

So if I say Something That you dont agree with. That means I should be banned?

Seems to me that most of you wont survive a month in a large city.

I think Iam wasting my time posting here. Just wanted to see how the red necks would react to my posts.

and the reaction was just as expected. No more different than World Pac forum.

Too bad .

 

Gene.

Hi, Gene!!

 

I'm glad you posted here! I am a fairly new member here, but I'm not new to the automotive service world. I am in a suburban area about 10 miles from a 100,000 population city. A pretty good-sized city for South Carolina. I see that you posted yesterday, and I bet lots of shop owners have read it, but only a few responded negatively. I believe we all will learn something from your postings here, as many of us are in smaller population areas, and will like hearing someone like you from a highly-competitive, densely populated area. As far as the rednecks go, I guess I'm as Southern as they come, and sometimes joke that I have more fun doing the "redneck" activities vs. the "Golf and Tennis" crowd type stuff. I have raced dirt track cars, been to mud runs, love to fish, but also occasionally attend The Masters Golf Tournament, and am a trained opera singer. We are all unique individuals with unique businesses. I value the differences that we shop owners have. Please come again!!

Posted

Gene,

 

I never said I wanted to ban you... I could just do without seeing anymore comments from you.

 

You've called people 'rednecks', you've told shop owners on here that all they want are 'slaves' and nobody wants to really work for them, mentioned owner's 'fat wives', admitted that you are a negative person, and now you're admitting you got the same responses/comments on another forum...

 

Maybe it's your piss poor attitude and lack of respect for others. If we're no different than the worldpac forums, why do you continue to waste your time?

  • Like 2
Posted

Very sensitive arent we. I am thinking you are one of those who is looking for slaves and your wife is fat.

As I said before , truth hurts and most can't take it.

I got emails from people saying that I should continue posting.

I guess I am not that bad after all.

and remember tomorrow is saturday, so when you get drunk , stay away from your cousin. or at least wear protection.

 

For the rest of the people.

Running an auto repair shop in a big city is very tough to say the least.

One needs to be a hustler in order to make rent.

I have been doing it for 28 years and getting tired.

Like I said before , I got 3 other shops right next to me.

Being a princess just aint going to work.

For the most part I like rednecks , except the ones who have cousins for parents.

Enjoy.

Waiting for all the feedback , positive or negative.

Gene.

Posted

Very sensitive arent we. I am thinking you are one of those who is looking for slaves and your wife is fat.

As I said before , truth hurts and most can't take it.

I got emails from people saying that I should continue posting.

I guess I am not that bad after all.

and remember tomorrow is saturday, so when you get drunk , stay away from your cousin. or at least wear protection.

 

For the rest of the people.

Running an auto repair shop in a big city is very tough to say the least.

One needs to be a hustler in order to make rent.

I have been doing it for 28 years and getting tired.

Like I said before , I got 3 other shops right next to me.

Being a princess just aint going to work.

For the most part I like rednecks , except the ones who have cousins for parents.

Enjoy.

Waiting for all the feedback , positive or negative.

Gene.

 

 

Since we are taking out the measuring sticks my shop is in a much bigger city than yours, the population in my city is larger than your whole state. I know plenty of shops that run their business's like yourself. They are either too old to change or blissfully ignorant like yourself. Don't even know what more to say other than please find some better use for your time because no one here wants to hear your BS. thanks buh bye.

Posted

 

 

This has been my fear from the start. How can a website take the place of what we do when we engage customers. And what in the world is "national average?" This sends the wrong message to the consumer. A business that promotes price only will die by price.

 

What separates one business from an other is more than price. Just look at Starbucks or Nordstroms or Ruth Chris Steak House. I will bet a year's salary their customers do not choose them for any "national average"

 

I am sorry to hear, we have enough issues to overcome.

 

Question: Will RepairPal and others like them paint us all with same brush and make us compete on a level that unsustainable?

 

 

When cars drive themselves Homeland Security will dictate the repair prices for our safety.

Posted

Just lost a brake pad job to because the customer looked up on repair what the national average on what brake pads would cost. All around national average was less than what I was charging for just the rear. LMAO. Hack shops and garbage like repairpal ruin this industry. Once a customer sees stuff like that no matter what you tell them about warranty, quality in parts, workmanship will sway them otherwise. I'll be sure to tell off the next RepairPal rep that calls.

 

 

 

UPDATE: I searched via my zip code and apparently the average for the are is not what the customer said. It would have landed us just outside of the highest range which is fine by me. I guess I should scale back some anger toward RepairPal lol

 

Does the customer also want the national average of problems that come with a cheap brake job?

  • Like 1
Posted

I dont know why you all guys all cry like little babys.

I would have done that job for $211 and be very happy.

The labor is $180 and it takes what? a half hour to do it?

If I could I would be doing that kind of work all day long .

Gene.

 

The customer and i both cry when i get to see the car and the wheel has stripped/broken off lug nuts, spun hub bearing and frozen caliper. But they did not tell repairpal or me that when asking for a price.

Posted

 

 

Since we are taking out the measuring sticks my shop is in a much bigger city than yours, the population in my city is larger than your whole state. I know plenty of shops that run their business's like yourself. They are either too old to change or blissfully ignorant like yourself. Don't even know what more to say other than please find some better use for your time because no one here wants to hear your BS. thanks buh bye.

  • Middle Village, NY a large city?
  • Tell it to some one who never been there before.
  • Gene.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our Partner, NAPA Autotech
      NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      Key Highlights:
      Matt reflects on the idea of self-awareness and balance, emphasizing that "everything comes from you" and that we are all part of a larger matrix of experiences and growth.
      Vision Conference Recap:
      Matt shares his experience at the Vision Conference, where he faced a challenging drive through a snowstorm and crosswinds to get there. He highlights the hands-on training sessions he participated in, including: Key Cutting and Programming Class: Co-taught with Andrew Sexton, where attendees got to physically cut keys and program them using a Honda ignition system. Pico Training: A full day of hands-on training with Scott Shotton, focusing on practical, car-side diagnostics. Tech Talks: Featuring Garrett Jacobson (HP Tuners) and Zeb Beard (Thermal Imaging), both of whom delivered high-energy, informative sessions.
      Key Takeaways from Vision:
      HP Tuners: Matt learned new functionalities of the tool, even after using it for over five years. Garrett Jacobson’s class demonstrated how intuitive and powerful the tool can be for diagnostics. Thermal Imaging: Zeb Beard emphasized the importance of using thermal imagers regularly, even when it doesn’t seem immediately necessary. His session focused on diesel diagnostics but applied to all vehicles.
      Personal Reflections and Connections:
      Matt shares heartfelt moments from the conference, including dinners with industry friends like Dan Baumgartner, Matt Hall, Kevin Looney, and others. They reminisced about Harvey Chan, a beloved figure in the industry who passed away too soon, and the impact he had on everyone. Matt reflects on the duality of emotions—being sad about losing someone but happy to share stories and memories.
      Behind-the-Scenes Stories:
      Matt dives into the importance of understanding the "behind-the-scenes" of how things are created, whether it’s a business, a movie scene, or even a professional wrestling match. He shares an iconic wrestling story about Stone Cold Steve Austin and Bret Hart, highlighting how collaboration and trust led to one of the most memorable moments in wrestling history.
      Themes of Authenticity and Sharing Knowledge:
      Matt discusses the tendency in the industry to want to feel "special" or to exaggerate success stories. He emphasizes the importance of being honest about how things are achieved, whether it’s diagnosing a tough problem or building a successful shop. He encourages technicians and shop owners to share their real stories, even if they involve luck or being in the right place at the right time.
      Filling Your Own Bucket:
      Matt reflects on the need for self-validation and filling your own "bucket" rather than constantly seeking external validation. He stresses the importance of being honest with yourself and others, giving credit where it’s due, and taking pride in your work without exaggeration.
      Key Quotes:
      "Set the freaking thermal imager on your diagnostic cart and start using it, even when you don’t know why." "At some point, you’re going to have to fill your own cup. You’re going to have to be content with yourself." "The real stories, if somebody could tell them, didn’t take away from the magic. It’s the art, the craftsmanship, the creativity that’s magical."
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Want to make your shop’s marketing stand out this May? Join Brian Walker and Caroline LeGrand as they break down creative ways to engage your audience, plan your content, and connect with your community.
      In this episode, they’ll share creative campaign ideas, fun social media prompts, and practical ways to highlight your team, engage customers, and boost brand awareness. Plus, get inspiration for using national holidays like National Skilled Trades Day, Road Trip Day, and even Pizza Party Day to keep your content fresh and relevant.
      Don’t miss this opportunity to simplify your marketing and make a real impact. Tune in now and start planning content that connects!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Days of the Year
      National Calendar 
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01)  Brian and Caroline introduce the podcast and thank RepairPal for their support. Preparing for May Marketing (00:01:16)  Discussion on planning marketing strategies for May, emphasizing the importance of advance preparation. General Marketing Themes (00:02:00)  Overview of summer-related topics, tax return spending, and pre-trip inspections for vehicles. Motorcycle Safety Awareness Month (00:03:17)  Highlighting the importance of motorcycle safety and tips for drivers and riders. Military Appreciation Month (00:03:39)  Encouraging auto repair shops to give back to military personnel throughout May. Teacher Appreciation Week (00:04:34)  Ideas for showing gratitude to teachers, including small gestures and discounts. National Pet Week (00:05:50)  Encouragement to engage customers by sharing pet photos on social media. Celebrating Various Appreciation Weeks (00:07:05)  Discussion on multiple appreciation weeks in May and the importance of selecting key themes. Learn to Ride a Bike Day (00:08:04)  Suggestions for community engagement by helping kids learn to ride bikes. National Skilled Trades Day (00:09:00)  Promoting skilled trades and hosting events to educate youth about automotive careers. Star Wars Day (May the 4th) (00:10:26)  Fun marketing ideas related to Star Wars Day for engaging customers. National Odometer Day (May 12th) (00:11:42)  Ideas for a fun contest involving vehicle odometer readings to engage customers. RepairPal Certification (00:13:14)  Discussion on becoming RepairPal certified and the benefits for auto repair shops. App Fueled Introduction (00:14:18)  Overview of a customer loyalty app designed for auto service shops. National Lost Sock Memorial Day (00:14:54)  Encouragement for creative engagement ideas related to this fun holiday. Military Appreciation Month (00:15:06)  Suggestions for acknowledging military families and providing discounts. National Dance Like a Chicken Day (00:15:59)  Call to action for engaging with customers through fun activities. Check Your Wipers Day (00:16:27)  Importance of checking wipers before summer travel and educating clients. National Pizza Party Day (00:18:05)  Highlighting the fun of pizza party day and community engagement. Armed Forces Day (00:18:28)  Ideas for honoring military personnel and their contributions. Memorial Day Awareness (00:18:46)  Discussion on the solemn nature of Memorial Day and appropriate observances. National Road Trip Day (00:19:34)  Emphasis on preparing vehicles for summer road trips and inspections. National Rescue Dog Day (00:20:13)  Celebrating rescue pets and their connection to the auto repair community. World Marketing Day (00:20:48)  Encouragement to appreciate and promote effective marketing efforts. Paws and Pistons Campaign (00:22:41)  Combining pet care with auto services for community engagement. Prepping for Road Trip Day (00:24:51)  Continued focus on educating customers about road trip preparations. Engagement Ideas (00:25:34)  Encouragement to share personal stories and engage customers creatively.
      Auto Repair Marketing Mastermind (00:26:01)  Invitation to join the Facebook group for sharing marketing ideas and support.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
      We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
      Tune in now to learn how to support your community while staying humble and making a real impact!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Start with Why - By Simon Sinek
      Our Daily Bread Food Bank
      Commission Mankind
      Show Notes with Timestamps
      Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.  Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Why Auto Shops Are DITCHING Aftermarket Parts in 2025?
    • By Changing The Industry
      Episode 205 - Preserving Lost Arts in a Changing Industry With Jeff Eddy


  • Our Sponsors

×
×
  • Create New...