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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care "As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you're not looking for moments of stress happening in your organization and what you can do from a resource point of view, that's what I see." Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. Frank Leutz, Desert Car Car, WrenchNationTV. Frank's previous episodes HERE Show Notes
The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com Early Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona. Wrench Nation (00:02:49) Frank Leutz talks about the origins and evolution of Wrench Nation, an automotive lifestyle show. Customer-Centric Service Ideology (00:04:21) Frank Leutz discusses the importance of focusing on making the customer the hero of the service experience. Simplicity in Decision-Making (00:09:28) The significance of keeping business operations simple and the impact of simplicity on leadership and problem-solving. Managing Cynicism in the Industry (00:15:35) Frank Leutz addresses the issue of cynicism in the automotive industry and the importance of coaching and therapy to overcome it. The ideology of leaving a legacy (00:16:41) Discusses the importance of leaving a legacy within the industry and the impact of one's actions on future generations. The importance of attitude and aptitude (00:19:39) Emphasizes the significance of attitude and aptitude in maintaining a healthy work-life balance and the impact on business and personal life. The concept of "night school" and continuous learning (00:20:32) Discusses the idea of continuous learning, seeking training sessions, and the importance of personal and professional development. Fostering a supportive and community-oriented workplace (00:22:02) Highlights the importance of creating a supportive and community-oriented workplace, including team-building activities and supporting employees in personal challenges. Embracing a people-first approach (00:24:46) Stresses the importance of celebrating and supporting people within the organization, fostering a supportive and inclusive environment. Community involvement and giving back (00:28:13) Emphasizes the role of auto shops in the community, giving back, and supporting local initiatives, such as free oil changes for school teachers. The significance of networking and staying connected (00:31:39) Highlights the power of networking and staying connected with industry peers and mentors for personal and professional growth. Mutual Appreciation (00:36:03) Frank and Carm express mutual admiration for each other's contributions to the industry. Property Ownership (00:36:26) Frank shares his excitement about owning commercial real estate for his business, Desert Car Care.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Rena Rennebohm: [email protected]
Website: empoweryouradvisor.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Murray Voth, owner of RPM Training, discusses the importance of language in the automotive industry, advocating for a shift from "labor rate" to "service rate" to better reflect the value provided. He also dives into financial strategies for shops, emphasizing the significance of setting the right service rate and understanding gross profit to ensure business profitability. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE. [email protected] Show Notes
The breaks for breasts initiative (00:00:13) Discussion about the initiative started by two shop owners to raise funds for breast cancer research. https://brakesforbreasts.com The rise of the mechanical and technology specialist (00:02:28) A language shift in the industry and the importance of recognizing the rise of mechanical and technology specialists. https://remarkableresults.biz/rise Transitioning from diagnostics to testing (00:03:04) Discussion about the shift in terminology from diagnostics to testing to improve customer perception and willingness to pay. Changing terminology from labor rate to service rate (00:04:09) The importance of changing the terminology from labor rate to service rate and its impact on customer perception. Professionalism and perception in the industry (00:05:26) Discussion about the importance of professionalism and perception in the industry and its impact on customer behavior. Showing the value of service rates (00:13:24) Strategies for showing the value of service rates to customers, beyond just raising prices. Analogies for service rate and cost (00:14:25) Using analogies of fast food restaurants and steakhouses to explain the concept of service rate and cost. NAPA Auto Care Apprentice Program (00:17:05) Information about the NAPA Auto Care apprentice program as a solution to the technician shortage. Financial calculations and analysis (00:19:26) Murray Voth shares calculations and analysis of a shop's financial data, including occupancy costs, labor rates, and profit margins. Determining the right service rate (00:22:05) Discussion on adjusting service rates, parts margin, and other expenses to optimize profitability while considering market competition. Challenges and mindset shift (00:30:14) Exploration of the emotional and intellectual barriers shop owners face when making financial decisions and setting service rates. Wages and effective proficiency (00:33:40) Analysis of technician wages and the impact of selling work properly on the effective service rate, setting goals for improvement. Coaching Gross Profit (00:34:52) Murray discusses coaching gross profit, creating net profit, and making changes to increase revenue. Back-End Sales Impact (00:35:48) The impact of service improvements on parts purchases, revenue, and margin. Behavior Coaching (00:37:09) Murray talks about coaching to behavior, raising inspections, and the 100% rule for vehicle inspections. Facility Service Rate Calculator (00:39:02) Murray offers a facility service rate calculator and discusses how to obtain it. Odd Numbers and Service Rates (00:40:52) Murray explains the significance of odd numbers in service rates and how to use the calculator effectively. Profit in the Estimate (00:44:39) Murray emphasizes the importance of the estimate in generating gross profit and providing value to clients.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Discover the significance of mentorship with Bill Weaver, a NAPA Autotech Trainer, and his mentor, Jim Dzurik. They share personal stories and insights into their mentor-mentee relationship, highlighting how mentorship has profoundly impacted their lives and careers. The conversation delves into the importance of passing on knowledge and wisdom to the next generation. The episode emphasizes the value of seeking and offering mentorship to foster growth and personal development. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes
The idea of a mentor-mentee episode (00:01:02) Bill Weaver proposes the idea of a mentor-mentee episode, leading to the discussion of mentorship and the impact of having a mentor in one's life and career. Mentoring Bill Weaver (00:02:05) Bill and Jim discuss their mentor-mentee relationship, including Jim's initial impressions of Bill and the challenges and growth they experienced together. Teaching and learning (00:04:45) How Jim taught Bill about responsibility, punctuality, and the importance of learning and listening, leading to Bill's personal growth. Bill's entry into the transmission shop (00:05:58) Bill's entry into Jim's transmission shop and the initial impressions and experiences of working together. Challenges and growth in the mentorship (00:07:17) Jim's candid admission of being frustrated at times and the challenges they faced, including humorous anecdotes about being fired multiple times. Teaching the "why" and "how" (00:10:24) The importance of mentors teaching the "why" and "how" to their mentees, and Jim's realization of his role as a mentor. Passing on knowledge (00:12:07) Bill's realization of the importance of passing on knowledge and being a mentor to the next generation, inspired by his own mentors. Memorable moments and popular culture (00:14:11) Fond memories and experiences shared between Bill and Jim.. Star Wars memory (00:17:20) Discussion about watching Star Wars and the impact it had. Mentorship and life skills (00:20:26) Discussion about the mentorship relationship, life skills, and wisdom. Importance of research and failure (00:24:06) The significance of research, failure, and learning from mistakes in mentorship. NASCAR and boxing stories (00:28:47) Stories about NASCAR involvement and interactions with famous boxers. Retirement and family influence (00:31:29) Conversation about retirement, longevity, and family influence. Legacy of mentorship (00:32:56) Reflection on the impact of mentorship and teaching. Finding one's calling (00:38:00) Discussion on how individuals may discover their true calling and the importance of pursuing it. Becoming a mentor (00:40:11) Encouragement for individuals to volunteer as mentors and the impact of expressing gratitude to mentors. Persisting and seeking knowledge (00:44:25) The importance of persistence, continuous learning, and adapting to changes in the automotive industry. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses the negative impact of pride in the auto repair industry. He offers strategies for shop owners to overcome pride, such as staying open to learning, seeking feedback, and embracing change. Cotton stresses the importance of building a strong team, networking, and setting realistic goals. He advocates for a balance between pride in one's work and humility, underlining its significance for business success, personal well-being, and family relationships. Shop Marketing Pros is also featured, promoting their marketing solutions for auto repair businesses.
The Introduction (00:00:00) Introduction to the podcast episode and a brief overview of what to expect. The Impact of Pride on Auto Repair Business (00:01:43) Discussion on the detrimental effects of pride on business decisions in the auto repair industry. Manifestations of Pride in Business (00:02:53) Eight ways pride can manifest and cause problems in auto repair business, including resisting change, ignoring feedback, and refusing help. Strategies to Overcome Pride (00:09:51) Strategies to keep pride in check, such as staying open to learning, seeking feedback, and hiring a coach or consultant. Conclusion and Sponsor Acknowledgment (00:13:19) Closing remarks, encouragement for growth, and acknowledgment of the sponsor, Shop Marketing Pros.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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