An Excellant Quote To Run Your Shop By

[KMS]

This is a good one:

 

"There isn't anything in the world that someone cannot make and sell cheaper and the person who buys on price alone is this person's legal prey."

John Ruskin - English Essayist 1819-1900

 

Quality life-long customer's don't purchase based on price!

[TTP]

That is true but so many people dont adhere to that. The customers we come across usually have no loyalty. They will go from shop to shop to get the best deal possible. Alot want to bring their own parts!

I tell them that the labor cost is higher if they do and its not by book time its by actual time and there is no warranty. If that part breaks they have to pay me to fix it again, or take to somewhere else, that usually stops that kind of nonsense.

[KMS]

TTP

 

I have found that it all depends on the area your shop is in. You are telling them the right thing. It's you reputation that can be hurt if and when something goes wrong with the cheap parts that they are probably bringing in. Don't take that chance. What may also help is offering a better warranty. My warranty is 3yrs/Unlimited miles. We only use OE or factory parts. We pride ourselves on this. Remember, it is your shop and you only want quality life-long customers.

[mspecperformance]

If you are selling parts and labor you are going to lose. You are selling a service. That service happens to come with a highly qualified technician performing the work and an industry leading warranty and also includes parts and labor. When you start the sales conversation with parts and labor breakdown you just put yourself on the bottom of an uphill battle.

[KMS]

If you are selling parts and labor you are going to lose. You are selling a service. That service happens to come with a highly qualified technician performing the work and an industry leading warranty and also includes parts and labor. When you start the sales conversation with parts and labor breakdown you just put yourself on the bottom of an uphill battle.

 

Yes, you sell a SERVICE! Never give a customer a break-down unless they ask. We always give the bottom line total first, then individual service prices (only when asked), then a break down of parts and labor (only when asked). It makes the sale easy.