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Ok guys, I just need to vent . Had a customer come in Monday with a Suburban needing a state inspection. Turns out, he has no brake lights and so he leaves it to have us look at it. Later on that day, my tech does the nessasary testing and so forth and determines he needs a multi-function switch. My SA makes a quote and calls his house and talks with his wife and gives her the quote. She says she will relay the info to her husband and get back to us. By now, it's close to closing time, so I'm not expecting to hear back from him today. I leave the shop and stop at a local national-chain parts store to pick- up some hose we will be needing first thing in the morning. Now this store is one we never have dealt with much over the years for various reasons, but their outside sales rep has been coming by a lot over the past several months trying to drum up business. So I've been warming up to them and "testing the waters" so to speak. I get out of my truck and run into, you guessed it, the owner of the Suburban! He tells me that he just can't afford the price we quoted him and he felt it was just to much. I talked to him about how we used only quality parts and insure trouble free operation and such, trying to build some value, but he keeps insisting that he feels it is too much. I told him I understand how he felt and if he refused the repairs, all he owed was a testing fee. Then he asks if he supplied the part, how much would I charge him to install it. I told him what the labor would be and that there would be no warranty. He agreed and handed me a new switch from said national-chain parts store and said to call him when it was ready. Then he said, " I know your in business and such, but your price for the switch is just too much. It only cost $162.00! " This is the part that ticks me off. My cost from the same part store is $184.90. That's right, they sold it to a guy off the street for less than I could get it for. I'm sorry, but if you want more of my business, this is not the way to do it. I'm cooling off some before I say anything. Should I take it up with the store manager, the sales rep, or call the owner of the company? :angry:

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Be wary of customers, they are not known for always telling the truth lol. I've given my parts store a earful in the past, and then without asking the manager looks up the transaction and it turns out the customer wasn't being truthful.

 

Sent from my SCH-I605 using Tapatalk

 

 

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Ok guys, I just need to vent . Had a customer come in Monday with a Suburban needing a state inspection. Turns out, he has no brake lights and so he leaves it to have us look at it. Later on that day, my tech does the nessasary testing and so forth and determines he needs a multi-function switch. My SA makes a quote and calls his house and talks with his wife and gives her the quote. She says she will relay the info to her husband and get back to us. By now, it's close to closing time, so I'm not expecting to hear back from him today. I leave the shop and stop at a local national-chain parts store to pick- up some hose we will be needing first thing in the morning. Now this store is one we never have dealt with much over the years for various reasons, but their outside sales rep has been coming by a lot over the past several months trying to drum up business. So I've been warming up to them and "testing the waters" so to speak. I get out of my truck and run into, you guessed it, the owner of the Suburban! He tells me that he just can't afford the price we quoted him and he felt it was just to much. I talked to him about how we used only quality parts and insure trouble free operation and such, trying to build some value, but he keeps insisting that he feels it is too much. I told him I understand how he felt and if he refused the repairs, all he owed was a testing fee. Then he asks if he supplied the part, how much would I charge him to install it. I told him what the labor would be and that there would be no warranty. He agreed and handed me a new switch from said national-chain parts store and said to call him when it was ready. Then he said, " I know your in business and such, but your price for the switch is just too much. It only cost $162.00! " This is the part that ticks me off. My cost from the same part store is $184.90. That's right, they sold it to a guy off the street for less than I could get it for. I'm sorry, but if you want more of my business, this is not the way to do it. I'm cooling off some before I say anything. Should I take it up with the store manager, the sales rep, or call the owner of the company? :angry:

 

 

Sorry to hear this! Biggest reason I have a problem with parts suppliers that also sell to the public. It is a losing battle if you are marking up your parts then your customer see you walk into the same parts stores. I never do business with the Advanced Autos, Pep Boys, Auto Zone type. Hate to say this but they really are the enemy. They bring the industry down and makes life harder for guys like us.

 

Now in terms of this customer its your call if you want to use his supplied parts. I have let customers go when they don't want to play by my rules. My rules are that we provide a service which includes parts AND labor. We provide warranty and stand behind everything. The way I look at it even if you servicing 3000+ cars a year that is such a small percentage of the market. That being said there are plenty of good customers that will pay your price, follow your rules and be happy with the quality of service they are getting.

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Some customers are not your customers!

 

Just another story in the #shoplife that loosely pertains to this topic.

 

Had a guy call up today 2006 530XI. Wanted to bring the car in today for a battery. Gave him some possible times to bring the car in but got right down to why he thought he needed the battery. "I brought the car to the dealer a few months ago and they had told me I needed a battery" FIRST RED FLAG! "Also I have been having to jump start my car with a booster pack for a while but now thats not even working" SECOND RED FLAG! Anyway I schedule the guy in. He ends up canceling the first appt and reschedules for later on in the day. Customer drops the car off for a few and leaves. Before he left I told him I would take a look into his battery situation a bit further because the electrical and charging sys on newer model BMWs are very sensitive to voltage. Turns out as expected that he really needed a new alternator (leaking diodes), IBS cable and a new battery. Gave the guy some options on what we could do for him today which was either an IBS + AGM battery or IBS + Lead acid battery. Both options were north of $600. His response was "wow thats expensive, about the same price as the dealer" and finally "I think I am going to decline both" BIG SURPRISE! At that point I said, "ok sure no problem we can have your vehicle back together for you in 10 minutes. We normally charge a diagnostic fee however we are going to waive that for you today." He came 15 minutes later thanked me and left. Before he left he had mentioned he had called a few weeks ago and got an approx price of $300-400 for a battery. Yep a phone shopper and the worst kind. My fault for giving out prices over the phone.

 

GOOD RIDDANCE! Customers like that have no respect for themselves and the vehicles they drive. He was jump starting the car with a booster pack for months and he expected to get away with a $200 battery. GTFO. These types of people are a danger to themselves and you are better off wishing them well and sending them down the road. I didn't even bother charging him and its the best money I never made. Who knows what kind of vindictive nonsense would have came out of that if I would have charged him a charging sys diag. Wouldn't have been worth it. Instead I threw a smile on my face, shook his hand and sent him down the river.

 

 

Point of the story is there are plenty of people out there that will appreciate you and your service. Those are the customers to give your attention to. Send the yo-yos away.

 

Of course there are people out there that have to decline work due to economical situations. Totally understandable and i have bent over backwards for a lot of my customers. The problem with bending your own rules is what if that person comes into a better job and their financial situation changes? Do you think they will magically start paying you for your parts and not bring their own? Hell no. They got away with it the first time so that is now their expectation.

 

Anyway that is my rant on crappy customers which wasn't really the main point of your thread but I hope to have entertained some of you guys with that story.

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xrac, red flags all over the place. I know the battery swap is a rather expensive endeavor on a newer BMW but seriously what do these people think they are going to do? Change the game? It is how the vehicle was designed and it is the ONLY proper way to repair. Dealer told them first. Then I told them. Probably off to auto zone to get whatever they can get and throw it in there unregistered and bound to fail again.

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Mspec, we do little European work for that very reason. People buy these cars at a bargin at a local used car lot and then don't understand why a repair costs more than it did on their mom's ford Taurus. Part of the problem, at least in a rural area like mine, is that almost everyone has a brother, father, uncle, cousin, or some other relative who works on cars and knows more about it than you do! These are usually the same people who don't want to pay a testing fee for their check engine light because "autozone told me it was an oxygen sensor" .

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Great forum! We have had encountered this in the past as well. Customer came in for a quote on plugs for an Expedition. Quoted her a total amount. The first word out of her mouth was "Wow!" I immediately thought to myself, heres another one of those customers <_< . She then gave me a long talk of how the auto parts store down the street said the parts were only X amount. At that point, I kindly told her heres our number, feel free to call and make an appointment. I proceeded to attend to my other customers who do not question price or compare us to part stores.

 

In regards to pricing customer supplied parts, we upcharge our labor to make up for the loss in parts (which is usually the amount we upcharged on the parts). We also document accordingly that the customer supplied the part and there is no warranty. One thing I have learned the hard way it is NOT WORTH the overall headache of customer supplied parts.

 

I would definately speak with your sales manager for the local auto parts stores. In our area our pricing is based off of tiers- which depend on how much you spend a week or month.

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I know it's difficult to not get worked up when this happens. We recently had the same situation happen with our local NAPA sore where the customer could buy the part cheaper on line than we could. We are a NAPA Autocare center so I was livid when it happened. The part that they could buy cheaper was a third line ball joint that we do not sell and NAPA corporate had put it out as an online special. The "customer" asked if we would install the parts if he purchased them from NAPA because we are a NAPA Autocare, we refused.

I have kicked around the thought of changing my labor rate to around $140 per hour and lower my parts matrix to around 20%. We might not have the same conversations with customers who want to bring in their own parts, because we would be charging close to what they can buy the parts for at the parts stores.

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Russ, the increasing labor rate and reducing parts costs has been discussed. I personally think it would open up a slew of other problems. At the point of a customer complaining, there would be less justification as to why your labor rate is $40 more than everyone else whilst for parts we can fall back on warranty, sourcing, procurement etc.

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Well,

I talked with the store manager today. I just asked if someone bought a particular part # on a particular day and how much they paid for it. I just said I had a warranty issue I was trying to work out with a customer and wanted some facts before I proceeded. He told me the time and date it was purchased ( which was correct ) and that he paid in cash in the amount of... wait for it.......$184.90! That's right, the same as my cost. He apparently ran it through the company he used to work for ( a county school bus garage ). I guess it goes to show that customers don't always tell the whole truth. Thanks ncautoshop. But you guys are right. I need to concentrate on the customers who recognize the value in the service we provide and not worry about the rest. My lot is packed as we speak with customers who value our work and know that it is a small price to pay. :D

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Ok guys, I just need to vent . Had a customer come in Monday with a Suburban needing a state inspection. Turns out, he has no brake lights and so he leaves it to have us look at it. Later on that day, my tech does the nessasary testing and so forth and determines he needs a multi-function switch. My SA makes a quote and calls his house and talks with his wife and gives her the quote. She says she will relay the info to her husband and get back to us. By now, it's close to closing time, so I'm not expecting to hear back from him today. I leave the shop and stop at a local national-chain parts store to pick- up some hose we will be needing first thing in the morning. Now this store is one we never have dealt with much over the years for various reasons, but their outside sales rep has been coming by a lot over the past several months trying to drum up business. So I've been warming up to them and "testing the waters" so to speak. I get out of my truck and run into, you guessed it, the owner of the Suburban! He tells me that he just can't afford the price we quoted him and he felt it was just to much. I talked to him about how we used only quality parts and insure trouble free operation and such, trying to build some value, but he keeps insisting that he feels it is too much. I told him I understand how he felt and if he refused the repairs, all he owed was a testing fee. Then he asks if he supplied the part, how much would I charge him to install it. I told him what the labor would be and that there would be no warranty. He agreed and handed me a new switch from said national-chain parts store and said to call him when it was ready. Then he said, " I know your in business and such, but your price for the switch is just too much. It only cost $162.00! " This is the part that ticks me off. My cost from the same part store is $184.90. That's right, they sold it to a guy off the street for less than I could get it for. I'm sorry, but if you want more of my business, this is not the way to do it. I'm cooling off some before I say anything. Should I take it up with the store manager, the sales rep, or call the owner of the company? :angry:

must be vatozone. if you have a commercial account, automatically the person should get 10% off walk ins.

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Some customers are not your customers!

 

Just another story in the #shoplife that loosely pertains to this topic.

 

Had a guy call up today 2006 530XI. Wanted to bring the car in today for a battery. Gave him some possible times to bring the car in but got right down to why he thought he needed the battery. "I brought the car to the dealer a few months ago and they had told me I needed a battery" FIRST RED FLAG! "Also I have been having to jump start my car with a booster pack for a while but now thats not even working" SECOND RED FLAG! Anyway I schedule the guy in. He ends up canceling the first appt and reschedules for later on in the day. Customer drops the car off for a few and leaves. Before he left I told him I would take a look into his battery situation a bit further because the electrical and charging sys on newer model BMWs are very sensitive to voltage. Turns out as expected that he really needed a new alternator (leaking diodes), IBS cable and a new battery. Gave the guy some options on what we could do for him today which was either an IBS + AGM battery or IBS + Lead acid battery. Both options were north of $600. His response was "wow thats expensive, about the same price as the dealer" and finally "I think I am going to decline both" BIG SURPRISE! At that point I said, "ok sure no problem we can have your vehicle back together for you in 10 minutes. We normally charge a diagnostic fee however we are going to waive that for you today." He came 15 minutes later thanked me and left. Before he left he had mentioned he had called a few weeks ago and got an approx price of $300-400 for a battery. Yep a phone shopper and the worst kind. My fault for giving out prices over the phone.

 

GOOD RIDDANCE! Customers like that have no respect for themselves and the vehicles they drive. He was jump starting the car with a booster pack for months and he expected to get away with a $200 battery. GTFO. These types of people are a danger to themselves and you are better off wishing them well and sending them down the road. I didn't even bother charging him and its the best money I never made. Who knows what kind of vindictive nonsense would have came out of that if I would have charged him a charging sys diag. Wouldn't have been worth it. Instead I threw a smile on my face, shook his hand and sent him down the river.

 

 

Point of the story is there are plenty of people out there that will appreciate you and your service. Those are the customers to give your attention to. Send the yo-yos away.

 

Of course there are people out there that have to decline work due to economical situations. Totally understandable and i have bent over backwards for a lot of my customers. The problem with bending your own rules is what if that person comes into a better job and their financial situation changes? Do you think they will magically start paying you for your parts and not bring their own? Hell no. They got away with it the first time so that is now their expectation.

 

Anyway that is my rant on crappy customers which wasn't really the main point of your thread but I hope to have entertained some of you guys with that story.

more and more people like this everyday. seems like we are getting dumber and dumber by the year. hey I guess were number 1 in debt, number 1 in incarcerated people, number 1000 in schooling...

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Mspec, we do little European work for that very reason. People buy these cars at a bargin at a local used car lot and then don't understand why a repair costs more than it did on their mom's ford Taurus. Part of the problem, at least in a rural area like mine, is that almost everyone has a brother, father, uncle, cousin, or some other relative who works on cars and knows more about it than you do! These are usually the same people who don't want to pay a testing fee for their check engine light because "autozone told me it was an oxygen sensor" .

I tell them people to have vatozone fix it for them.

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xrac, red flags all over the place. I know the battery swap is a rather expensive endeavor on a newer BMW but seriously what do these people think they are going to do? Change the game? It is how the vehicle was designed and it is the ONLY proper way to repair. Dealer told them first. Then I told them. Probably off to auto zone to get whatever they can get and throw it in there unregistered and bound to fail again.

 

Some customers are not your customers!

 

Just another story in the #shoplife that loosely pertains to this topic.

 

Had a guy call up today 2006 530XI. Wanted to bring the car in today for a battery. Gave him some possible times to bring the car in but got right down to why he thought he needed the battery. "I brought the car to the dealer a few months ago and they had told me I needed a battery" FIRST RED FLAG! "Also I have been having to jump start my car with a booster pack for a while but now thats not even working" SECOND RED FLAG! Anyway I schedule the guy in. He ends up canceling the first appt and reschedules for later on in the day. Customer drops the car off for a few and leaves. Before he left I told him I would take a look into his battery situation a bit further because the electrical and charging sys on newer model BMWs are very sensitive to voltage. Turns out as expected that he really needed a new alternator (leaking diodes), IBS cable and a new battery. Gave the guy some options on what we could do for him today which was either an IBS + AGM battery or IBS + Lead acid battery. Both options were north of $600. His response was "wow thats expensive, about the same price as the dealer" and finally "I think I am going to decline both" BIG SURPRISE! At that point I said, "ok sure no problem we can have your vehicle back together for you in 10 minutes. We normally charge a diagnostic fee however we are going to waive that for you today." He came 15 minutes later thanked me and left. Before he left he had mentioned he had called a few weeks ago and got an approx price of $300-400 for a battery. Yep a phone shopper and the worst kind. My fault for giving out prices over the phone.

 

GOOD RIDDANCE! Customers like that have no respect for themselves and the vehicles they drive. He was jump starting the car with a booster pack for months and he expected to get away with a $200 battery. GTFO. These types of people are a danger to themselves and you are better off wishing them well and sending them down the road. I didn't even bother charging him and its the best money I never made. Who knows what kind of vindictive nonsense would have came out of that if I would have charged him a charging sys diag. Wouldn't have been worth it. Instead I threw a smile on my face, shook his hand and sent him down the river.

 

 

Point of the story is there are plenty of people out there that will appreciate you and your service. Those are the customers to give your attention to. Send the yo-yos away.

 

Of course there are people out there that have to decline work due to economical situations. Totally understandable and i have bent over backwards for a lot of my customers. The problem with bending your own rules is what if that person comes into a better job and their financial situation changes? Do you think they will magically start paying you for your parts and not bring their own? Hell no. They got away with it the first time so that is now their expectation.

 

Anyway that is my rant on crappy customers which wasn't really the main point of your thread but I hope to have entertained some of you guys with that story.

I don't get you guys. I always give a customer what they want. Had a guy coming with a 2010 Audi A6 asking for a new battery. I gave him a good price on a Bosch battery.

He went for it. Later that day I checked his old battery and it was in fine shape. Took that one home to use it in my boat. In the end the customer was happy , and I am happy.

Why mess with that?

As far as why he wanted a new battery, I don't know and don't really care. Maybe he read something on the internet. You know how that goes.

 

Gene

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Gene I think you are missing the big picture. If the customer's real reason for wanting a new battery was because he was experiencing electrical or voltage issues, you did not do him a service. In fact there is a chance the customer will put some blame on you as the shop for not advising him better. Because that customer's needs were not properly met, they could also end up going to another shop that will ask questions and service them properly which totally makes you look bad.

 

I believe as auto care professionals it is our duty to look out for our customers. To ask questions and find out what the customer actually needs. Doctor's don't leave it up the patients to determine the course of treatment to cure them. We shouldn't either.

 

In the particular case I made a post about, the customer would surely get stuck with a vehicle that did not start again due to a dead battery. We are looking at the bigger picture. Long term instead of short term.

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Does anyone know where McDonalds gets their beef? I want to see what it cost's so I can argue the price of my Big Mac.

 

The point is that no one does this to most other businesses. Why do they do it with their auto repair shop?
How has it come to be where customers think this is okay? I had a hot water heater installed this fall at my house. It was $632.56. I didn't tell my plumber that Home Depot had the heater for $239.

 

I am on a quest. A quest to find 1,200 customers who will cheerfully pay me any price I ask.

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Don't let people rent space in your head. I have to work my vendors against each other on each sale. I state my price parts and labor knowing that i will have room for a discount at the end. Other that that i encourage the customer best of luck and i hope he has a blessed New Year. I remind the customer that if they go somewhere else Iwill not be able to help them.

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I run into pricing issues all the time. A lot of people around us call and get pricing on parts so I often have to explain our more expensive part. But I give my parts guys grief all the time - we buy from several vendors and often when I check "my" price and then the retail they are often the same. In these instances the guys will reduce my cost even more - but sometimes the customer can get even cheaper by purchasing online (Advance for ex. 15% off and $25 gift card and even though they are ordering "online" they can opt to pick up in local store!)

 

We used to try to meet local retail prices, but often I am not making any money and esp if the labor is 30 min on repair - I have no choice but to increase part price just to make it worth our while. Many arguments with my partner about the part pricing issue but i think now even he is getting sick of losing money.

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in regard to the "i can't afford to fix the car I had to have" people - I really think new car dealers esp should be required to disclose repair costs associated with even the most mundane of repairs. My favorite is trying to explain to the CTS owner why changing out their $3 turn signal bulb is going to cost them over $100 because we have to remove their bumper. That always seems to go over like a lead balloon.

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  • 4 weeks later...

Gene I think you are missing the big picture. If the customer's real reason for wanting a new battery was because he was experiencing electrical or voltage issues, you did not do him a service. In fact there is a chance the customer will put some blame on you as the shop for not advising him better. Because that customer's needs were not properly met, they could also end up going to another shop that will ask questions and service them properly which totally makes you look bad.

 

I believe as auto care professionals it is our duty to look out for our customers. To ask questions and find out what the customer actually needs. Doctor's don't leave it up the patients to determine the course of treatment to cure them. We shouldn't either.

 

In the particular case I made a post about, the customer would surely get stuck with a vehicle that did not start again due to a dead battery. We are looking at the bigger picture. Long term instead of short term.

He didn't ask me to do any diagnostics. Just The battery. So I gave him what he wanted. Iam in the service business I am not his mother.

"I believe as auto care professionals it is our duty to look out for our customers" I think you live in a fantasy world.

I gave up on that idea decades ego.

I have three other shops next to me. If I dont make the customer happy , the other shops will be more than happy to do it.

Gene

Edited by _2080
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Does anyone know where McDonalds gets their beef? I want to see what it cost's so I can argue the price of my Big Mac.

 

The point is that no one does this to most other businesses. Why do they do it with their auto repair shop?

How has it come to be where customers think this is okay? I had a hot water heater installed this fall at my house. It was $632.56. I didn't tell my plumber that Home Depot had the heater for $239.

 

I am on a quest. A quest to find 1,200 customers who will cheerfully pay me any price I ask.

How come you didn't get it done your self? The water Heater.

"I am on a quest. A quest to find 1,200 customers who will cheerfully pay me any price I ask." There was a black man ones who also had a dream.

We all know what happened to that.

Gene.

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He didn't ask me to do any diagnostics. Just The battery. So I gave him what he wanted. Iam in the service business I am not his mother.

"I believe as auto care professionals it is our duty to look out for our customers" I think you live in a fantasy world.

I gave up on that idea decades ego.

I have three other shops next to me. If I dont make the customer happy , the other shops will be more than happy to do it.

Gene

 

We all thought you were trolling but i guess you are a real person lol

 

If you dont subscribe to our "fantasy world" thats perfectly fine Gene but i dont think all the successful shop owners i know are wrong in their business philosophy. I think its time for you to wake up and smell the... Ill let you finish that line :)

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In California we can be held liable for customer supplied parts. Under most circumstances we will not install customer supplied parts, however if they insist we charge enough labor to cover the cost of the part and the labor to redo the job. We make sure they understand this. So, if it is a 1 hour job we charge 2 hours plus the cost of the part. I then tell them when we supply the parts they are also receiving a 2 year 24K warranty which includes lodging, towing, etc. should that part fail. I've only had 1 pot grower decline the warranty and had us supply his Orielly diesel injectors at double the labor and an extra $750 to cover the injectors....stubborn, stoned or stupid!

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I have actually had to tell a few customers to get rid of their BMWs. Some people just don't understand what it takes, ex: cost, to repair some vehicles. I had one in today that needed front brakes, almost metal to metal. I gave him a price, and he told me his friend down the road can do it for cheaper. I agreed with him. I also told him to make sure his friend uses ceramic pads, new sensor, and new rotors. I found out a long time ago once you sense this type of customer there is no reason to try. Just send them on their way.

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You can only stay calm for so long. The guy put his own foot in his mouth when he told you about the switch. Call him out on it. This is what I do. I found it easier to ask if there are any other concerns or issues during customer write-up. That way these thing get nipped in the butt up front (most of the time). I will never let any customers downgrade our employees or ethics. I always say, "We repair cars, not break them."

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Thanks to our Partner, NAPA Auto Care "As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you're not looking for moments of stress happening in your organization and what you can do from a resource point of view, that's what I see." Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. Frank Leutz, Desert Car Car, WrenchNationTV. Frank's previous episodes HERE Show Notes
      The Brakes for Breasts Initiative (00:00:15) An initiative by two shop owners to raise funds for a vaccine for triple negative breast cancer. https://brakesforbreasts.com Early Days of Desert Car Care (00:01:49) Frank Leutz discusses the history and relocation of Desert Car Care in Cave Creek, Arizona. Wrench Nation (00:02:49) Frank Leutz talks about the origins and evolution of Wrench Nation, an automotive lifestyle show. Customer-Centric Service Ideology (00:04:21) Frank Leutz discusses the importance of focusing on making the customer the hero of the service experience. Simplicity in Decision-Making (00:09:28) The significance of keeping business operations simple and the impact of simplicity on leadership and problem-solving. Managing Cynicism in the Industry (00:15:35) Frank Leutz addresses the issue of cynicism in the automotive industry and the importance of coaching and therapy to overcome it. The ideology of leaving a legacy (00:16:41) Discusses the importance of leaving a legacy within the industry and the impact of one's actions on future generations. The importance of attitude and aptitude (00:19:39) Emphasizes the significance of attitude and aptitude in maintaining a healthy work-life balance and the impact on business and personal life. The concept of "night school" and continuous learning (00:20:32) Discusses the idea of continuous learning, seeking training sessions, and the importance of personal and professional development. Fostering a supportive and community-oriented workplace (00:22:02) Highlights the importance of creating a supportive and community-oriented workplace, including team-building activities and supporting employees in personal challenges. Embracing a people-first approach (00:24:46) Stresses the importance of celebrating and supporting people within the organization, fostering a supportive and inclusive environment. Community involvement and giving back (00:28:13) Emphasizes the role of auto shops in the community, giving back, and supporting local initiatives, such as free oil changes for school teachers. The significance of networking and staying connected (00:31:39) Highlights the power of networking and staying connected with industry peers and mentors for personal and professional growth. Mutual Appreciation (00:36:03) Frank and Carm express mutual admiration for each other's contributions to the industry. Property Ownership (00:36:26) Frank shares his excitement about owning commercial real estate for his business, Desert Car Care.
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In episode 171 of the podcast, Chris Cotton from Auto Fix Auto Shop Coaching introduces Murray Voth from RPM Training. They discuss the importance of using the term "service rate" instead of "labor rate" to enhance customer perception. Murray emphasizes the need for a business mindset among shop owners, highlighting the potential for profitability and the importance of accurate financial statements.
      They also address challenges like tax issues and the psychological aspects of investing. The episode concludes with a discussion on coaching approaches, financial management, and a mutual appreciation for their collaborative efforts in the automotive industry.
      Introduction and Overview (00:00:01) Introduction to the podcast episode and the speakers, Chris Cotton and Murray Voth. Marketing Strategies (00:01:06) Discussion on tailored marketing solutions and how to elevate the brand to attract new customers. Change from Labor Rate to Service Rate (00:02:09) Murray Voth introduces the concept of changing from labor rate to service rate and its impact on customer perception. Consumer Inquiries and Response (00:05:28) Guidance on responding to consumer inquiries about labor rate and the use of "service rate" or "facility service rate." Mindset of Shop Owners (00:09:46) Exploration of the mindset of shop owners and the need for a shift from a technician's identity to a business owner's mindset. Business Investment and Real Estate (00:14:11) Discussion on the interest of investors in auto repair businesses and the value of real estate associated with the shops. Commitment and Mindset Shift (00:16:07) Exploration of the commitment versus interest in coaching and the importance of mindset shift for shop owners. Analogies and Shop Improvement (00:17:23) The use of analogies to help shop owners understand their businesses as "fixer-uppers" and the need for a different perspective. Emotional and Psychological Baggage (00:19:19) Acknowledgment of emotional and psychological factors that influence business decisions and ownership. Investing and Self-Made Millionaires (00:19:57) Discussion on the cost of investing in the stock market and the myth of self-made millionaires. Tax Problems and Profit First (00:20:57) Conversation about tax issues, creating a holding company, and utilizing the profit-first approach. Struggling Shop Owners and Industry Help (00:21:37) Concern for struggling shop owners post-COVID and the increase in sales among clients. Mindset Shift and Attracting Clients (00:23:04) The impact of mindset on attracting clients, differentiation between blue-collar and frugal mindsets. Pathologically Frugal Shop Owners (00:24:10) Discussion on the impact of a frugal mindset on equipment, marketing, and attracting similar clients. Corporate Profit and Small Business Mindset (00:27:23) Exploration of the fear of profit in small business and the historical context of corporate profit abuses. Investment Return and Business Value (00:33:08) Understanding the return on investment in business and the value accumulation over time. Accounting and Business Evaluation (00:37:29) The importance of accounting in understanding business value and preparing for a business sale. Income Statement and Account Catch-Up (00:39:30) Discussion on the importance of catching up with income statements and accountants for business growth. Financial Alignment for Business Growth (00:40:23) Importance of having financial alignment for business growth and the relief it brings. Vendor Management and Business Relationships (00:41:10) Emphasizing the importance of managing vendors and maintaining business relationships. Training Products and Mastermind Groups (00:42:11) Overview of training products, mastermind groups, and business courses offered by RPM Training. Expanded Services and Support Network (00:43:10) Description of additional services, support network, and special guests offered by RPM Training. Collaboration and Industry Support (00:44:07) Discussion on mutual support and collaboration in helping the automotive industry. Potential Future Collaboration (00:44:16) Exploring the idea of potential future collaboration and creating a new show. Outro and Sponsor Acknowledgment (00:45:05) Closing remarks, sponsor acknowledgment, and encouragement for a positive mindset.  
       
       
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      Rena Rennebohm: [email protected]
      Website: empoweryouradvisor.com
      Click to go to the Podcast on Remarkable Results Radio
    • By Joe Marconi

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    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.
       
      The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.
       
      Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.
       
      Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus. Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health. Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart. Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek. Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.  
       
       
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
       
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio


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