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Posted (edited)

I am toying with the idea of sending a gift basket of sorts to customers who close a R.O. over a certain amount and am looking for ideas of what to send that would make the greatest impact.
I know food is popular but during the winter what would be appropriate?
I am not impressed by the hunter sausage/cheese/cracker baskets so I don't want to do those, but I guess I'm not important when it comes to what works with "normal people."

Edited by TheTrustedMechanic
Posted

If you want to really impress your customer - so much so - that they will be
telling EVERYONE they know, about what their "auto repair shop" sent them...

Send this:
https://www.corsoscookies.com/Thanks-A-Buzzillion-3032/

with a note such as:

"Thank you for choosing us to take care of you!"

I am not a "cookie person" but these cookies are addictive!

I've done business with this company for years and they do a great job!

Order one for yourself and then, decide. I think you'll love them.

(I'm not affiliated with them, in any way - I'm just a huge fan!)

  • Solution
Posted

I like the idea of movie passes. Your client will think of you from the time they pick the movie, thru the entire evening. It turns out to be "date night" for folks that really need it! Excellent way to show appreciation.

  • 3 weeks later...
Posted

I like the idea of movie passes. Your client will think of you from the time they pick the movie, thru the entire evening. It turns out to be "date night" for folks that really need it! Excellent way to show appreciation.

I like that idea too. But I was told that it is too personal. A couple free pizzas where the customer would share with their neighbor was a 'better' idea i was told. I'm thinking a family, as most of our customers are, would not share a couple pizzas with the neighbors or a group of friends, a couple pizzas would be dinner for the family. Whereas a gift basket full of stuff to use at a barbecue would be more of a social event, but not in the winter. Even for a customer with a family, a couple movie tickets would be enjoyed as, like you said, date night. However I do wonder how much they would be thinking of my shop during, say Catching Fire part one.

 

Oh well, maybe I will try the movie tickets if for no other reason than to do SOMETHING instead of nothing. If I do nothing, nothing will happen. If I do something than more than likely something will happen, at least something I can track, even if that something is no repsonse.

 

Thank you for your reply.

Posted

If you want to really impress your customer - so much so - that they will be

telling EVERYONE they know, about what their "auto repair shop" sent them...

 

Send this:

https://www.corsoscookies.com/Thanks-A-Buzzillion-3032/

with a note such as:

 

"Thank you for choosing us to take care of you!"

 

I am not a "cookie person" but these cookies are addictive!

 

I've done business with this company for years and they do a great job!

 

Order one for yourself and then, decide. I think you'll love them.

 

(I'm not affiliated with them, in any way - I'm just a huge fan!)

Thank you for the suggestion. They look expensive for what you get, $50 for 6 decorated cookies. Also I do not like that type of cookie so I will not be trying them. I clicked the Thank You classification and I have to agree, I think these would be impressive, but like I, if my customer doesn't like shortbread cookies, the gift would be a waste. The problem with items of personal taste like these I'm told is the wide variety of personal tastes. If it was $20-$30 a piece and more choices I might be inclined. But I do really appreciate your time to suggest. Thank you.

  • 2 weeks later...
Posted

I like the movie pass idea also. I don't feel that there is any problem with being personal to your customers. What personal things you want them to know about you is a differenty story. You need to have relationships with your customers. This is how you earn their trust.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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