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Hey everyone, as we are getting into the Christmas season I would like to know does anyone give out promotional items like, coffee mugs, ice scrapers ect... or do you give out any type of Christmas gifts to your frequent customers?



Posted

Was thinking about this today... Probably going to send out hand addressed and signed cards to everyone and promotional coffee mugs to those customers who spent a certain amount at the shop

Posted

I have sent out hand written Christmas cards with my business card marked with $25.00 off since 1988. Each card reminds me to pray over each customer and family. I have found that if my customers are doing ok then i will be ok. Let each customer in on the fact that you are very grateful for their business and referrals to others. Hug where appropriate.

Posted

We sent out cards to our active customers and for December we have a keurig 2.0 coffee maker giveaway. For every 50 customer spends they get a raffle ticket and one will get the coffee maker. We had an iPad giveaway couple of month ago and it worked out great

Posted

We are currently sending a couple of hundred greeting cards (based on Customerlink stats) with a 25 dollar service gift card enclosed that can be used after the first of the year. Right after we put the materials together another shop owner told us they were making their gift cards so they could be used once per quarter in the coming year. DOH! Why didn't I think of that? Previous years, we sent out packages with a $25 gift card for them and four $20 cards they could hand out to friends as referrals. WAY too complicated. It was amazing how many came in wanting to use all five cars themselves to pay for a big repair.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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