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Posted

Hey all,

 

I was just wondering if you guys could list your shop processes. From the customer drop off to pick up or delivery.

 

How to make things more convenient for the customer, or when to properly mention the repairs needed for their vehicles. My shop is fairly new and so I was wondering what kind of processes you guys have in place so everything goes smoothly.

 

Thank you in advance! It's been a pleasure learning from you guys.

 

Reuben

Car ER

 

  • Like 2
Posted

Tall order, but here goes.

 

Phone call: SW greets customer and gets customer's name and phone number UP FRONT and refers to customer by name (Mr. or Ms. So and so - not first name).No estimates are given over the phone. The goal is to get the customer in the shop. We won't install customer-provided parts.

 

Walk-ins: Greet customer and get info on customer's needs. Do vehicle walk-around with customer. Visually inspect car, get mileage, develop relationship.

 

Tech does thorough digital visual inspection and discusses with SW.

 

SW estimates all findings then presents findings to customer addressing customer's original concerns first, then safety-related findings, then optional services.

 

Do the work,

 

Set a follow on appointment.

 

What I can't convey here is the personalities involved. I have female SWs and assistants at both shops who are magic with customers. They work daily with an on-site sales trainer who is helping them hone their presentation skills.

  • 2 weeks later...
Posted

Long story. We kind of stumbled on our guy. Resistance was initially high among our staff, but they have come to accept him as a part of the team.

hahaha i could only imagine

Posted

Reuben,

Nice looking shop and website! I agree the only way to run a shop is with good processes. I recommend developing a plan one step at a time. Take it from the beginning. Step one is how the phone is handled. The folks that answer your phone must be trained and effective. Develop phone procedures that get cars in the door. I'm sure you know the time, effort and money that goes into making the phone ring. A good service advisor on those calls will make all the difference in the world.

 

Once you have the phone mastered and a good conversion rate, develop a process for the write up. Get your customer taken care of in a way that makes them feel like royalty. It your chance to shine and be sure they become fans of your shop.

 

Hold regular meetings with your staff and share your vision of where the company is going, keep developing your processes and become the go to shop everyone is talking about.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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