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Do you take a Proactive or Reactive Sales Approach?

Joe Marconi
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Jordan Spain-Honaker Apprentice

Jordan Spain-Honaker

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Every time I read one of your articles I get exactly what I've been needing. For the last week we've began to notice the importance of continual training for all of our shop team. The value this adds to your shop and the people on the team is so very important. Do you have any advice on how to get your team motivated to be life-long learners?

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  • 3 weeks later...
Shopcat Community Regular

Shopcat

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Posted

Jordan,

 

I just returned from the AAPEX/SEMA Show in Las Vegas, and this exact question arose in a group discussion, How do we create a culture of learning with our technicians? One shop owner has a roundtable meeting once a year to find out what type of training his technicians are interested in. This creates "buy in" with the techs because they have a say in planning the training.

 

Another owner gets with a few local shops and they pool their money to hire a trainer for their techs. He does not like the typical training offered by vendors.

 

And finally, Joe makes great points, It has to be part of the deal from the beginning. Tie the things the techs want to their responsibilities, like training.

  • 1 month later...
Shopcat Community Regular

Shopcat

Posted
Posted

Good point Frogfinder, attitude is the foundation of learning. Attitude does not necessarily guarantee success, but a poor attitude is doomed for failure

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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      What It Means to Be the Best Shop in Town [E193] - Chris Cotton Weekly Blitz
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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
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      **Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**
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      Introduction to the Episode (00:00:18)
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      Podcast Recommendations (00:01:23)
      Chris highlights other podcasts on the aftermarket radio network worth checking out.
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      Connect with Chris:
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      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
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