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How Many Use Tire Rack?

Joe Marconi

By Joe Marconi
in Auto Parts Banner Programs

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CAZM Enthusiast

CAZM

Posted
Posted

I'm direct with many manufactures so I only use them when it is a must have I can't get need it asap situation. As for customers that bring in tires they bought on Tire Rack I normally get a extra $10.00 per tire above my normal rate for mounting them.

 

My reasoning for this is if there is an adjustment situation with a tire from tire rack chances are I'm the one going have to go though

all the paperwork to get it handled. Also by the time the customer pays for the tires and shipping did they really save anything.

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Tires Too Collaborator

Tires Too

Posted
Posted

We do have a wholesale account with Tire Rack that we use when they have something that is not available elsewhere. We do buy some wheels from them because they have a huge selection.

I do "use" them to help sell tires. When a customer gives us the "I'm going to check around for prices." objection, we will pull up the local competitors web sites and Tire Rack's web site. We then compare the price from Tire Rack, adding shipping and installation charges. We are generally within $5 per tire of the total cost from Tire Rack. If the customer does not want to pay us the additional $5 for the convenience of getting the tires today and knowing that we will be here to take care of any potential adjustment issues, then they are not customers I want to have.

mspecperformance Mentor

mspecperformance

Posted
Posted

I allow my customers to order tires through tire rack if they request. I just have not found a way to sell tires effectively for close to the GP of other repairs. It is much more profitable for me to recommend repairs opposed to tires. We still do recommend tires on our inspection and we voice our recommendations to the customers however maybe it's a NYC thing where people just don't care about rolling around on mismatched and worn tires...

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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