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How Many Use Tire Rack?

Joe Marconi

By Joe Marconi
in Auto Parts Banner Programs

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CAZM Enthusiast

CAZM

Posted
Posted

I'm direct with many manufactures so I only use them when it is a must have I can't get need it asap situation. As for customers that bring in tires they bought on Tire Rack I normally get a extra $10.00 per tire above my normal rate for mounting them.

 

My reasoning for this is if there is an adjustment situation with a tire from tire rack chances are I'm the one going have to go though

all the paperwork to get it handled. Also by the time the customer pays for the tires and shipping did they really save anything.

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Tires Too Collaborator

Tires Too

Posted
Posted

We do have a wholesale account with Tire Rack that we use when they have something that is not available elsewhere. We do buy some wheels from them because they have a huge selection.

I do "use" them to help sell tires. When a customer gives us the "I'm going to check around for prices." objection, we will pull up the local competitors web sites and Tire Rack's web site. We then compare the price from Tire Rack, adding shipping and installation charges. We are generally within $5 per tire of the total cost from Tire Rack. If the customer does not want to pay us the additional $5 for the convenience of getting the tires today and knowing that we will be here to take care of any potential adjustment issues, then they are not customers I want to have.

mspecperformance Mentor

mspecperformance

Posted
Posted

I allow my customers to order tires through tire rack if they request. I just have not found a way to sell tires effectively for close to the GP of other repairs. It is much more profitable for me to recommend repairs opposed to tires. We still do recommend tires on our inspection and we voice our recommendations to the customers however maybe it's a NYC thing where people just don't care about rolling around on mismatched and worn tires...

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