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CarER Enthusiast

CarER

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Hey everyone,

 

First off just wanted to say that it's been a great pleasure being here for the past few days. Everyone on here seems knowledgeable, friendly and eager to help and I sincerely appreciate it.

 

I'm a fairly new shop in Harrisonburg, VA. By that I mean it's been a year and a half in businsss. I was hoping I could get you guys to take a look at my website and offer me some advice as far as the layout and SEO goes. Ive been doing it all myself but it can definitely use some help. Thanks in advance!

 

www.car-er.com

bstewart Collaborator

bstewart

Posted
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I'm impressed, it looks fairly professional, and not too cookie-cutter either.

Stay on top of your blog (weekly is good), that will do wonders for your SEO, since websites that are updated more often get higher SEO results.

I'm not an SEO guru but there are resources out there that will help a lot.

Other then that, you might consider paying for a company to manage your SEO since it's probably the most important thing about your website that it be on the top page of someone's search results.

CarER Enthusiast

CarER

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bstewart,

 

Yeah, I kinda lost track of my blog... I should stay on that.

 

I appreciate your advice. In my opinion SEO should be one of the most important things you do or should get done. But most SEO companies I've talked to want like $900/mo and that's something I simply cannot afford right now.

flacvabeach Community Regular

flacvabeach

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ATI has an owner's marketing class that is very heavy on internet and SEO and it will boggle your mind. We went from doing our own web page to letting Kukui do it for us and they are big on landing pages for specific searches, so now if somebody searches for BMW service, they land on a page of ours that tells them we are BMW specialists (true). Suddenly we are finding we are getting a lot more Euro work. We do a lot of Facebook and really like the "boost your post" option. It really works and you can throttle how much you are spending. ATI monitors Google's ever-changing rules for who gets top search billing and keeps us posted. Google+ has a small share of the social market, but it's very important to, guess who, Google, so it's important to you. Don't ignore it.

Alex

Alex

Posted
Posted

Social networking is a big help for any site. Get followers and only share relevant information. As soon as you write a new blog post, share it on your company pages. Also share any specials, tips, etc. As far as SEO, try this tool to see where you can optimize and have your coder/programmer make some adjustments: http://seositecheckup.com

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    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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