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How are you folks providing content for Facebook and your websites? I intend to do some myself and find others to share from etc. Any recomendations? Any input on the frequency of Facebook post? I'm planning to start with a "did you know" theme in regards to maintenance based issues related to modern diesels.

 

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The pros talk about posting up engaging content. I've always had a problem finding interesting enough stuff to post so I just ended up posting pictures of cars in the shop and our daily comings and goings. It seems to work rather well for us. I only have a small sampling however I do get a lot of people walking in commenting how much they like our facebook page and all the pictures I post. I am still going to assume posting generic engaging content may have its advantages though.

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I do the same as m-spec. I try to post up pictures of cars in the shop when I can. Engaging content just never seems to work all that well. I'm really considering shooting a few videos and posting them up. Nothing spectacular, HD, or anything. Just a real, no BS, cell phone video shoot maybe showing some bad brake pads, spark plugs, or whatever...

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Videos are a great idea. The key is to build up the page with a few hundred followers, hopefully with people that actually look at your content and comment or at least "Like" it. Videos are a great way to get people involved. I find that even if they are not shop related if they are engaging videos people will stop and watch.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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