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ncautoshop Proficient

ncautoshop

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I use eCRM through Mitchell. It has been an investment to say the least. Started in Jan and finally seeing some return. I plan on continuing the service till Dec and then looking at total return. If I wasnt seeing something I would have dropped it already, very costly (at least for a broke hillican like me B) ). If the numbers prove out I may add postcards after the first of the year.

That my boat. If i put much in it it'll sink lol.

We're in a "debt reduction" mode right now so I'm hesitant to spend the money but I also am no interested in spending tons of time doing advertising work myself. I can do the motorev for $49.00 a month for the first two months then $250 a month, with a 5x guarantee. My concern is that it looks like it only uses your current customers and I'm worried how my current customers will receive the changes. Lastly my whole point of advertising is bringing in new customers, the only part of this I see that does that is the reviews. I'm very hesitant to spend the money just to draw my current customers in more frequently when I need some additional customers.

 

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ncautoshop Proficient

ncautoshop

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How do they back up the guarantee? Facebook has been working some for me but it takes time. You can spend money on getting new customers BUT it is cheaper to keep your current clients in the loop. I forget what the ratio is but it takes a whole lot more to get 1 new than to get 5 current in the shop! Moving Targets might be good to look at for new client acquisition. Just my $2.98 ( 2 cents with inflation and obama care).

Hahahaha! That's awesome!

They back it up with crediting your account for the monthly fee for any month that the tracked income is below $1250.00. No contract. Signed up today and I'll keep you all in the loop.

 

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mspecperformance Mentor

mspecperformance

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Marketing in a necessity and it's going to take some time to figure out what works in your area but just think about what you are doing that ur competitors are not or better yet... What you are NOT doing that your competitors are.

  • 4 months later...

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    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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