Quantcast
Jump to content


Value Pak advertising

mccannable
 Share

Recommended Posts

mccannable Collaborator

mccannable

Posted
Posted

I was approached when we first opened by a sales person for this company but passed. I am considering it again. It's a direct mail package to "high income" homes of 50k income. They have zones all at 10k and you can pick the zone(s). I beeline it was in the $200 range per run and tbeh do them monthly. I am considering running 2 zones as it is considerably cheaper than direct mail with downside of lower percentage of viewership. Around .02 each there could be some serious upsides.

mccannable Collaborator

mccannable

Posted
  • Author
Posted

I called 2 local business that advertised and the one that picked up(blinds and shutters) said they get lots of results. It's really cheap so I'm going to go for it.

mccannable Collaborator

mccannable

Posted
  • Author
Posted

Joe I agree with that statement and one day we would love to be there. But for driving sales we need the now not later. At discounted rates we still turn a good gross profit. We live in an economically repressed area that has two major demographics. Low income locals and med to high income retirees. These retirees love coupons and can be surprising loyal. We have a very close percentage of sales and I believe our model has the best chance at retaining customers. If that means discounting a bit at the beginning to fill the dead space I'm ok with that.

 

I would say the majority of local small business that are successful have an entitlement attitude that is inward focused. We are the exact opposite and it shows throughout every interaction. The environment we have created at the shop is very unique.

Dee1234 Apprentice

Dee1234

Posted
Posted

Lol @ 26" wheel repair lmao! Ok seriously i have found that if you continue to try and drive in new business with cheaper prices you will be working HARDER longer. Value is where its at. See how you can set yourself apart from competition in other areas then price is not the only comparative.

mccannable Collaborator

mccannable

Posted
  • Author
Posted

Lol @ 26" wheel repair lmao! Ok seriously i have found that if you continue to try and drive in new business with cheaper prices you will be working HARDER longer. Value is where its at. See how you can set yourself apart from competition in other areas then price is not the only comparative.

I agree with the value vs price argument fully, we are still seeking other methods including direct mailers, but its hard to argue the need for cash flow for a young business. We need just a few more thousand a month in sales to get to my goal. If these budget mailer can help me reach that goal then I have achieved step one. Its going to take a bit of time for us to win over some of the european market and once we hit some milestones their our business model with shift.

 

I am considering some targeted direct mailers as well. Its a size-able cost and we are looking into a few companies to target BMW and Merc owners. Our one direct mail campaign to non specific model makes with a run of 1000 netted one customer. Now that has been our best customer with 4 visits between his two cars and over $2000 in sales.

 

In the short run gross profit is just that. By bank account does not discriminate of how that money is earned. We make a very healthy margin on our sales even with a discount.

J.P. GLENN Contributor

J.P. GLENN

Posted
Posted

In the past I also tried Val Pak for 3 months. It brought me 0 new customers and brought in 3 of my least favorite customers (now holding coupons!). I am interested to see how it works for you. I hope you get better results!

  • 2 weeks later...
ATSAutomotive Collaborator

ATSAutomotive

Posted
Posted

And about the retirees being loyal, we have targeted that as our biggest area of focus to to earn our chance at winning their business for life.

 

The few good years they have left.... KIDDING!!! Good luck, I definitely know what you mean about having to build the business. I took anything and everything I could when I started and slowly over time I can turn away those people who just don't fit my shop model.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share
Go to topic listing

  • Available Subscriptions

    See all Subscription Plans

  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

  • Similar Topics

    • carmcapriotto
      Artificial Intelligence: We Have Some Concern! With Dan Vance [E016] - Speak Up!
      By carmcapriotto
      Our world is rushing head first into an A.I. future and we want to encourage our listeners to remain vigilant in these exciting times, as there is some legitimate cause for concern with the changes brought by A.I. Technology.
      Joining us as our guest is Dan Vance from Shop Dog Marketing.
      Craig has known Dan for a few years now and it was at ASTA in 2023 that he first heard Dan Speak Up on the topic of AI to a group of shop-owners on the promise and peril of AI…and he saw Dan deliver a presentation on the topic again at the MARS marketing conference with the Institute for Business Excellence in (beautiful) Ogde, UT earlier this year.
      In this episode Dan acknowledges many of Craig's concerns regarding AI, while they both align on the actual benefits. 
      Craig states regularly that the last skill machines should ever be able to take from us is our ability to communicate interpersonally and … but in some areas - A.I. is far more capable of outperforming certain tasks.  While that is happening - there remains a disconnect between AI’s ability to generate data and present the data in a way that can produce more effective interactions with real people. 
      Our listeners who may share in Craig’s concerns will no doubt appreciate Dan’s calm and reassuring thoughts on the topic.  
      Watch the YouTube Video
      Topics include:  
      Early AI and Machine learning The concept of Human Capital. Authenticity as a new focus Communication tendency becoming less synchronous Efficiency vs. Authenticity and what we lose AI Strengths and practical uses Social Proof - and a word on Reviews and AI Google quality rater guidelines - EAT - Experience Authority and Trust
      Join Our Virtual Toastmasters: https://remarkableresults.biz/toastmasters
      Thank You To Our Partners:
      The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
      AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
      AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
      Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
      In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
      Contact Information
      Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • Transmission Repair
      Overcoming Sales Objections
      By Transmission Repair

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Changing The Industry
      Why Trusting Our Services Makes All the Difference #podcast #autorepairbusiness #automotivebusiness
      By Changing The Industry
      Why Trusting Our Services Makes All the Difference #podcast #autorepairbusiness #automotivebusiness
    • Joe Marconi
      Do you have a Shop Foreman?
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Joe Marconi
      Business is Slowing Up, but my Car Counts are still high!
      By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.



  • Joe Marconi

    Isn’t It Time We Rethink What a Master Level Technician Is?

    By Joe Marconi, in Automotive Industry,

    1 comment 125 views
    Joe Marconi

    Money Isn’t The Motivator We Think It Is

    By Joe Marconi, in Automotive Management,

    0 comments 89 views
    Joe Marconi

    Five Proven Tips to Improve Your Bottom Line

    By Joe Marconi, in Selling Automotive Repair,

    0 comments 109 views

  • Our Sponsors



Main Sections

More Sections

Discussion Forums

×
×
  • Create New...