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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


      In this episode of "The Weekly Blitz," Coach Chris Cotton takes center stage to expertly guide aspiring auto repair technicians through the intricate financial essentials necessary for launching a successful auto repair business. With his wealth of experience and knowledge, Chris delves into critical topics that form the backbone of a thriving business, such as budgeting, labor rates, and operating expenses. He offers a wealth of practical tips and real-life examples, ensuring that listeners can easily grasp and apply these concepts to their own ventures.
      Chris places a strong emphasis on the importance of maintaining a clear separation between personal and business finances, a fundamental practice that can prevent future financial complications and ensure the business's financial health. He also discusses the necessity of setting appropriate labor rates, a crucial factor that directly impacts profitability and competitiveness in the market. Understanding and managing costs is another key area Chris covers, providing insights into how technicians can effectively control expenses to maximize their business's financial performance.
      In addition to these financial fundamentals, Chris highlights the critical role of marketing in the success of an auto repair business. He promotes Shop Marketing Pros, a company renowned for its specialized services tailored to the needs of auto repair shops, underscoring the importance of leveraging expert marketing strategies to attract and retain customers.
      Overall, this episode serves as a comprehensive financial roadmap for technicians who aspire to transition into successful shop owners. With Chris Cotton's expert guidance, listeners are equipped with the knowledge and tools needed to navigate the financial landscape of the auto repair industry confidently.
      Introduction and Sponsorship (00:00:05)
      Coach Chris Cotton introduces the podcast and promotes Shop Marketing Pros for auto repair business marketing.
      Post-Thanksgiving Reflections (00:01:05)
      Chris shares insights on the light business week before Thanksgiving and discusses consultations with aspiring shop owners.
      Identifying Budgeting Challenges (00:02:09)
      He addresses the common struggles of technicians transitioning to shop ownership, particularly with budgeting and resources.
      Building a Blueprint for Success (00:02:45)
      Chris outlines the plan to create a financial blueprint for a potential shop owner, focusing on sales and budgeting.
      Location Considerations (00:03:06)
      He emphasizes the importance of choosing a proper location for the shop to avoid community issues.
      Financial Planning for Owners (00:04:10)
      Discussion on how aspiring owners can sustain their income and manage cash flow during absences.
      Understanding Business Expenses (00:05:06)
      Chris highlights the various expenses involved in running a shop, including utilities and licensing fees.
      Starting with a Budget (00:06:17)
      He discusses the importance of having a financial cushion and outlines options for starting on a budget.
      Labor Rate Calculation (00:07:24)
      Chris explains how to determine the labor rate based on current earnings and benefits.
      Estimating Weekly Labor Sales (00:11:02)
      He calculates potential labor sales for a week based on the established labor rate and hours worked.
      Operating Expenses Breakdown (00:15:10)
      Chris discusses how to calculate operating expenses needed to run the shop effectively.
      Importance of Sales Tax (00:16:30)
      He warns about the significance of managing sales tax correctly to avoid issues with state authorities.
      Final Thoughts and Call to Action (00:17:34)
      Chris encourages potential shop owners to reach out for tailored advice and reiterates the sponsor's importance.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive.
      End-of-year tax planning is in full swing, and retirement accounts are a key piece of the puzzle. In this episode of Business by the Numbers, Hunt Demarest breaks down IRAs, Simple IRAs, and 401(k)s to help you understand how to maximize savings and minimize taxes. Get actionable tips and insights to make the most of your retirement planning before the year ends.
      -The differences between Traditional IRAs, Roth IRAs, Simple IRAs, and 401(k)s.
      -Tax-saving benefits of contributing to retirement accounts before the end of the year.
      Insights into contribution limits for 2024 and strategies for funding accounts.
      -Key considerations for business owners when choosing between retirement plans.
      -Why starting small and consistent contributions outweigh one-time large deposits.
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      How We Boosted Sales in 2023 Without Any Phone Calls #podcast #autorepairbusiness
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS, and Promotive
      A critical topic for business owners: how much you should pay yourself as an S-corporation owner. This episode clears up common misconceptions around payroll, distributions, and tax savings strategies. Whether you're a small business owner or a shop manager, understanding these financial nuances is crucial for maintaining profitability and compliance.
      Key Points:
      - Clarification of the S-corporation owner's dual roles as an employee and business owner, and their impact on financial strategy.
      - Differences between payroll and distributions and how they affect tax liabilities.
      - Why overpaying yourself in wages does not save on taxes and the financial consequences of excessive payroll tax burdens.
      - The IRS's guidelines on "fair and reasonable salary" for S-corp owners and how to meet this requirement effectively.
      - Social Security contributions: strategies for maximizing benefits while minimizing unnecessary tax burdens.
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Oil analysis expert Lake Speed Jr., "The Motor Oil Geek," explains the critical role of oil analysis in diagnosing engine health and performance. Lake Speed Jr. is the son of race car driver Lake Speed Sr.
      Lake Speed Jr.
      https://www.speediagnostix.com www.youtube.com/@themotoroilgeek
      Show Notes
      Discussion on Friction and Lubrication (00:00:45) Oil Analysis Services (00:02:12) Importance of Trend Analysis (00:03:13) Interpreting Oil Analysis Data (00:05:29) Evidence-Based Diagnosis (00:06:34) Identifying Head Gasket Leaks (00:07:22) Comparing Testing Methods (00:09:10) Experience in Oil Analysis (00:11:47) Early Detection of Engine Issues (00:12:43) Fuel Dilution Problems (00:13:18) Diesel Engine Challenges (00:17:11) Diagnostic Value of Oil Samples (00:18:55) Ecosystem of Vehicle Data (00:19:57) Value to Vehicle Owners (00:21:19) Misunderstandings About Motor Oil (00:22:45) Data-Driven Decisions (00:25:01) Importance of Filtration (00:26:24) Foam and Lubrication Properties (00:30:18) The Impact of Innovation (00:32:08) Rules Evolving from Success (00:32:30) Promoting Oil Analysis (00:32:46)
      Contact Information
      Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/No Show Notes!!!
      Click to go to the Podcast on Remarkable Results Radio


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