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comparing with other shops.

adamf

By adamf
in Dealing With Competition

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adamf Rookie

adamf

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I see some shops are comparing their shops with others in their area, How do you go about this? Anonymous phone calls? Or do you have this close of a relationship. Appreciate all the help.

mccannable Collaborator

mccannable

Posted
Posted

We have been doing this because we are new. Just anonymous calls. I have had a hard time getting shops to even pick up the phones. Don't have any relations with shops other than a few specialty we work with.

Sean Enthusiast

Sean

Posted
Posted (edited)

You could try the anonymous route if you are looking to get information on their labor rate. One thing to consider is why compare? Set your goals and your pricing structure based on what sort of numbers you want to achieve after careful market consideration. I would explore the information on here and iatn as well as the articles written by Joe and others on here and ratchet and wrench. Here are a couple of articles for thought on how to become profitable :

 

http://www.motor.com/article.asp?article_ID=1880

 

http://www.autoinc.org/archives/2013/aug2013/manage.html

 

 

http://www.autosphere.ca/carcarebusiness/category/greenwoods-blog/

 

You can't discount your way to prosperity, not suggesting you are, but this is perhaps the best article on the subject of discounting:

 

http://www.searchautoparts.com/aftermarket-business/training/thinking-dollars-not-percentages

 

These two are pretty good as well

http://www.searchautoparts.com/motorage/financial/crunching-numbers?cid=95883

 

http://www.searchautoparts.com/motorage/financial/more-making-informed-clients

Edited by Sean
mccannable Collaborator

mccannable

Posted
Posted

We actually do it to make sure we aren't charging to little. Many times we put a quote together based on our labor rate and parts matrix then find out we are still undercharging.

 

I don't think there is anything wrong know what your competition charges. Being in sales it's very effective to well aware.

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