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Posted

I'm very close to buying an existing auto shop and need an opinion or two about sales and hours of operation. The shop currently only works Mon to Fri, 8 to 5. What are your opinions on hours of operations and sales, obviously keeping profitability in mind.

Posted

There are a couple of studies out that show the National Chains (Pep Boys, NTB, Firestone etc) do upwards of 50% of their business between 5:00 PM Friday and 8:00AM Monday. Do you want to limit yourself to 50% of the market?

 

Most customers can not do without their cars. I know everyone says their customers are loyal, but do they want to leave their car during the week for a "quick oil change" or "State Inspection"? Probably not.

 

What happens when they are at "whatever" shop and they need tires or brakes and the shop says "No problem, we can get that done while you wait." I would say a larger percentage than you would want say - "Ok"

 

We flex our techs schedules so that they work 1 Saturday a month with another day off during the week they work Saturday. I have 2 or 3 general service techs in on Saturday to do oil changes and other light mechanical jobs. We do not do bigger jobs on Saturdays, but often uncover bigger jobs that help to fill in the first part of the following week.

 

Offering loaner cars is another way to offset weekend hours, but that is not without a significant investment.

 

04-41
04-42
OP
e
N SATUR
d
A
y
BUSIN
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AS
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While most of us would rather not work on the weekend, the fact of the matter is, weekends are the only
time many consumers have to take care of vehicle repair and maintenance.
NAPA respects the decisions of all NAPA AutoCare Center owners and realizes each owner must determine if
opening on Saturday would make business sense for their operation. The brochure included at the end of this
section serves only to provide information that may assist an owner’s decision. Below are some helpful tips to
consider.
Best Use
Review the brochure at the end of this section. Should you decide to open on Saturday, it should be treated
like a normal Monday through Friday work day, in other words, a full day. You can limit or eliminate
overtime by staggering your employees (Monday through Friday or Tuesday through Saturday).
Should you decide to open on Saturday, then stay open. You’ll not only need to retrain your existing
customers, but more importantly train your new ones. Some additional points:
• The business on Saturday already exists and is being enjoyed by national chains and OE dealerships
• 50% of the business of national chains occurs from Friday 5:00PM to Monday 8:00AM
• Over time, you run the risk of losing customers to competitors who remain open during hours more
convenient for the today’s consumer
• If being open Monday through Friday isn’t enough to make ends meet, then opening on Saturday
may be a great solution
• You can double your net profit by being open a full day on Saturday
Posted

That information is exactly what my thoughts were. Funny thing is, every shop in the area (other than the franchise) are the same hours. Sounds like a possible competitive advantage to me. Thank you and more opinions are welcomed.

Posted

Posted at the service counter at my shop

 

We open usually around 7:30

But, sometimes as late as 9:00

The shop is open until 5pm unless I close early

 

Sometimes I'm here until midnight, but that doesn't mean I'm answering the door

Somedays I don't show up at all, but lately when I'm here, I'm here...

unless I'm somewhere else.

 

However, if I'm not here I'm nowhere to be found.

Thanks for being here, the managment.

  • Like 2
Posted (edited)

Gonzo,

You can afford to have those hours because of your multi-million dollar writing career. Us working stiffs gotta fish when the fish are around. :D

Russ

Edited by Tires Too
  • Like 1
Posted

Multi-million dollar writing career??? Alright who's been holding out on me! ! ! Pay UP Sucker! LOL

Posted

I advertise Saturdays open 9 - 1, but I dont turn off the open sign until I'm done and I often get slammed and work till 5. I'm slammed today, Saturday, and won't get home until late. Saturdays have typically been real good.

Posted

 

There are a couple of studies out that show the National Chains (Pep Boys, NTB, Firestone etc) do upwards of 50% of their business between 5:00 PM Friday and 8:00AM Monday. Do you want to limit yourself to 50% of the market?

 

Do you have a link to these studies? I am very, very interested in reading these.

  • Like 1
Posted

Wes,

I don't have the raw data, I'll see if I can get it. The "processed" data is listed on the Napa Auto Care Member website. I haven't done a formal survey of my market area, but the eyeball test is pretty convincing. The National and Regional Chains in my area(NTB, Sears, Pep have Boys, Sullivan Tire, VIP Tire & Auto, Firestone) have empty parking lots during the week. On Saturdays you have trouble finding a parking spot. Our area is a bedroom community for the Greater Boston metro area. Many of our customers commute into the Boston area for work and are looking for the convenience of weekend service. If I don't provide it, someone else will. I have not opened on Sundays, and I hope not to, but I've learned "Never to say never".

Posted

We used to be open Saturdays for years, I've found that my techs are much happier having the weekend off to look forward to as am I, I could work 15 hours a day seven days a week and there would always be something to do to keep me busy, family time and free time trump working the weekends for me.

Posted

I'm not suggesting that you have to work 100 hours per week at your shop. Flex schedules like Frank suggested or like we do. The techs still work 40 hours per week, Depending on how you are staffed you may need to hire or develop additional service advisors but the business is out there to be had if you want it.

Posted

I worked Saturdays and Sundays for a long time at a previous shop. One of the reasons I left was because of the weekend hours. The weekends are for the family and families of my employees.

  • 2 weeks later...
Posted

I think it depends on your area. Around here nobody is open on weekends except Walmart and Monroe muffler. Are they taking a chunk of my business ? Absolutely, but It's worth it for me to take a break. We could work 24/7 and still not get everything done, so we do what we can 8-6 m-f and try to have some type of life outside of work on the weekend.

Posted

We are 8-5:30 m-f. We used to work every Saturday. I used to think Saturdays were money makers. But reality it just made high overtime, low productivity, and a lot of gas station work as I call it. We still work on Saturdays once in a while but its appointment only. I found that working my guys only five days a week they seem to be in a better mood and productivity is higher because they know if we hit our goals during the week we don't need to work Saturday.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
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