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How slow is your shop in January?

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Gasanddiesel Rookie

Gasanddiesel

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I just bought out a failing garage in December....slowly turning it around...

 

Been working on getting it cleaned up, new signage, paint, some cheap advertising, flyers, etc.

 

January Started slow. New years week was bad. The week after new years we were did ok. Last we we were slammed. This week has been slow again. Its a little unnerving, but I know it will pick up in Febuary.

 

What are your shops doing in January? Just paying the bills or turning a profit?

 

Any tips on what to do when its slow? Whats a good way to get some people in the door? My advertising budget is next to nothing. I could do some mailers or flyers. Thats about it.

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ScottyP Enthusiast

ScottyP

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I just bought out a failing garage in December....slowly turning it around...

 

Been working on getting it cleaned up, new signage, paint, some cheap advertising, flyers, etc.

 

January Started slow. New years week was bad. The week after new years we were did ok. Last we we were slammed. This week has been slow again. Its a little unnerving, but I know it will pick up in Febuary.

 

What are your shops doing in January? Just paying the bills or turning a profit?

 

Any tips on what to do when its slow? Whats a good way to get some people in the door? My advertising budget is next to nothing. I could do some mailers or flyers. Thats about it.

I am in nearly the exact same boat as you. I moved into an old shop that had been closed for 4 years, renovated it and moved in beginning of December. It's been up and down, some weeks slammed for several days others twiddling my thumbs. It is nervewracking and I wonder sometimes if I did the right thing. I know come warmer weather it will be busy, it's always been that way. For now though have to financially make it through this brutal winter. Nobody wants to do anything when it's -15 with -35 windchills, which seems like this whole winter. Good luck man, hope you do well, wish I had advice but I'm new here too.

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Gasanddiesel Rookie

Gasanddiesel

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I am in nearly the exact same boat as you. I moved into an old shop that had been closed for 4 years, renovated it and moved in beginning of December. It's been up and down, some weeks slammed for several days others twiddling my thumbs. It is nervewracking and I wonder sometimes if I did the right thing. I know come warmer weather it will be busy, it's always been that way. For now though have to financially make it through this brutal winter. Nobody wants to do anything when it's -15 with -35 windchills, which seems like this whole winter. Good luck man, hope you do well, wish I had advice but I'm new her

My saving grace is that I was able to keep my fulltime job, since it is 2nd shift, 4-10s. I've got a great, trustworthy mechanic that runs the place when I leave each day.

We started strong, but an small snow "storm" killed the business. Ended as an off-week. Yeah, weeks like this make me nervous.

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mspecperformance Mentor

mspecperformance

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My saving grace is that I was able to keep my fulltime job, since it is 2nd shift, 4-10s. I've got a great, trustworthy mechanic that runs the place when I leave each day.

We started strong, but an small snow "storm" killed the business. Ended as an off-week. Yeah, weeks like this make me nervous.

 

 

I am in nearly the exact same boat as you. I moved into an old shop that had been closed for 4 years, renovated it and moved in beginning of December. It's been up and down, some weeks slammed for several days others twiddling my thumbs. It is nervewracking and I wonder sometimes if I did the right thing. I know come warmer weather it will be busy, it's always been that way. For now though have to financially make it through this brutal winter. Nobody wants to do anything when it's -15 with -35 windchills, which seems like this whole winter. Good luck man, hope you do well, wish I had advice but I'm new here too.

 

 

Hang in there guys!!! Some new shop owner have a lot of luck and come storming out of the gate. Location, marketing, built in customer base etc play a large role. I remember years past I used to hate the winter months due to being slower than normal and increased overhead. Focus on the things you do have control over and look into marketing as much as possible. If you aren't blessed with an existing business or having some sort of X-factor like a gold mine of a location then marketing is what you need to get people to walk through the door.

 

Good luck guys and I hope we all have a GREAT February !!!!!

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Gonzo Grand Master

Gonzo

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I plan my winter months with restoration projects. Just finished a 56 Willys sent it home last week. The next one is supposed to be here next week. 82 Military Blazer. Leaving the outside all olive drab while the inside is going to be all updated with modern gauges, interior, wiring etc... That's how I make it through the winter. I pretty much stock up on the resto's and schedule them from Nov. through to March. Done this for years. That way I always have a back burner job working. So, when the shop is empty I can spend more time on the restoration.

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Brent J Apprentice

Brent J

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Jan and Feb here pretty much the same as everyone else, slow. Live in Northeast Ohio and this has been a cold snowy winter. I'm in survival mode right now. I remember the old days when cold weather was good for business. People lined up to buy snow tires, wiper blades, batteries etc. a lot of service calls, no starts etc. seems like the newer cars just don't have many problems with cold weather.

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